Social Selling is all about Building Equity

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The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.

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Social Selling is all about Building Equity

The hot topic in sales and marketing is a term called Social Selling; this is a
process that is created using the power of social networking. I truly believe
that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if
you’re able to harness the power of selling via social.

This process is too often used by sales people to spam you with a LinkedIn
message or send you a DM on Twitter with a canned sales message and links
everywhere. The moment I get these messages, I have to admit that my loyalty
and trust with this person goes away, being that I know that they’re connecting and
building their networks just to SPAM them.
If you’ve been on the other end of these messages you know what I mean, and I
know that you have the same feeling that I do! The biggest hidden secret of social
selling is truly building that value with your network, so that when you personally
message someone they will respond and be happy to help!
I had the pleasure to interview Jack Kosakowski on the Be
Real Show, his strategies to social selling are truly genuine, he
is all about bringing value before being willing to ask for sales.

One key strategy that can benefit all social marketers and businesses is to take the
time daily to do the following. Connect to your community, and find ways to connect
your network together providing value and helping others connect. Think about
this… You see a post on LinkedIn that says, “I’m so frustrated about accounting that
I could pull my hair out!” Instead of commenting, I hope you’re okay, and it will all get
better. See if there is anyone in your network that does accounting that you can
maybe connect with your connection that is frustrated about accounting.
Be the connector, provide that added value by taking the
time to listen and connect your community.

Photo Credit: (Northbounddgs.com, steamfeed.com, gunnarspeaks.com)
This is the cornerstone of social selling, and too many marketers and sales
people forget that selling is all about building relationships and providing value!
Take time this week to implement this “Social Connecting” strategy and I think
you will see that you will drive more sales then you could ever imagine!

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In 2014, the Advertising world has been completely disrupted with Real-time Marketing vehicles (Blog Writing, Email Marketing, Social Media, Responsive Websites, and Social Advertising). I’m sure that you’ve all have seen the changes with your marketing efforts for your clients, but no matter what you can still help manage it for them. The future is less paid media, and more viral shared media.

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Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.

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There are many advertising, marketing, and public relations basics - but none more important than understanding the personality of the brand, company, or cause you are representing. Social networking allows brands the opportunity to interact with their consumers, but social media is just that - an opportunity. Ultimately it's up to the brand itself to decided how they want to represent themselves, and how they're going to do so. So what is the personality of your brand? Serious? Sarcastic? Witty? Informative? Whatever you are, make sure you show it through all of your interactions.

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In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!

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Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats: ● Social media spam rose 355 percent in the first half of 2013 ● Between 5 and 11 percent of Facebook accounts are fake ● Twitter adds 11 new accounts per second every day ● YouTube users upload 48 hours of new video of every minute of each day With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:

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Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think. Social media and the employer Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit. What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on. It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board. Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.” Applicant dos and don’ts It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind. Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice. Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.

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This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world! We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning! One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives! We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.

The Power of Influential Content

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Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions. Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.

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When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours. What site is it? LinkedIn. What is it about LinkedIn that makes it such a popular site for networking and what does the future hold for the company and its members? Let’s find out.

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Brandscaping is not a new invention in marketing… the definition is “The creation of mutually beneficial partnerships between brands that help increase demand”. For me I’m constantly working to learn how we can take our clients social & real-time media campaigns to the next level. After a great meeting with my friend James Navarro at Digital Gear, he mentioned the book “Brandscaping” by Andrew M. Davis. This book has truly changed my understanding as to the power of unleashing partnerships. I would highly recommend this book to anyone looking to really take your Real-time Marketing to the next level with partners that care about your brand.

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This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.

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1. Social Selling is all about Building Equity

2. The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.

3. This process is too often used by sales people to spam you with a LinkedIn message or send you a DM on Twitter with a canned sales message and links everywhere. The moment I get these messages, I have to admit that my loyalty and trust with this person goes away, being that I know that they’re connecting and building their networks just to SPAM them. If you’ve been on the other end of these messages you know what I mean, and I know that you have the same feeling that I do! The biggest hidden secret of social selling is truly building that value with your network, so that when you personally message someone they will respond and be happy to help! I had the pleasure to interview Jack Kosakowski on the Be Real Show, his strategies to social selling are truly genuine, he is all about bringing value before being willing to ask for sales.

4. One key strategy that can benefit all social marketers and businesses is to take the time daily to do the following. Connect to your community, and find ways to connect your network together providing value and helping others connect. Think about this… You see a post on LinkedIn that says, “I’m so frustrated about accounting that I could pull my hair out!” Instead of commenting, I hope you’re okay, and it will all get better. See if there is anyone in your network that does accounting that you can maybe connect with your connection that is frustrated about accounting. Be the connector, provide that added value by taking the time to listen and connect your community.

5. Photo Credit: (Northbounddgs.com, steamfeed.com, gunnarspeaks.com) This is the cornerstone of social selling, and too many marketers and sales people forget that selling is all about building relationships and providing value! Take time this week to implement this “Social Connecting” strategy and I think you will see that you will drive more sales then you could ever imagine!

6. Photo Credit: (Northbounddgs.com, steamfeed.com, gunnarspeaks.com) This is the cornerstone of social selling, and too many marketers and sales people forget that selling is all about building relationships and providing value! Take time this week to implement this “Social Connecting” strategy and I think you will see that you will drive more sales then you could ever imagine!

Social Selling is all about Building Equity

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