The Future of B2B and Marketo Engage
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CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle. - How do B2B trends impact your business? - How will B2B evolve with Marketo Engage in 2022? - What does the next generation of MOps look like?
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With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. Your [insert here: MOps expert, Marketo admin, Campaign Specialist] has left the team... NOW WHAT!?
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Marketo Practitioners – practitioners are often in the weeds and need a clear plan of how to prioritize Marketo optimization, leave the webinar knowing where to look for issues and how to address them.
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- 1. © 2021 Merkle, Inc. All Rights Reserved. Confidential. Keynote The Future of B2B and Marketo Engage November 9, 2021, 11:30 AM ET Michael McLaren | Global CEO, MerkleB2B Jon Miller | Chief Marketing & Product Officer, Demandbase Ryan Vong | CEO & Founder, Digital Pi Jeff Coveney | CMO, Digital Pi
- 2. 2
- 3. 3 HOUSEKEEPING Technical Support • Visit support.zoom.us Slides & Recording • This session is being recorded • On-demand video and slides will be shared via email with all registrants Feedback & Survey • Use the session chat to provide feedback and engage with other attendees • Tell us how we did in the post-session survey that will pop up after the session Questions & Chat • Submit questions at any time via the Q&A panel • Join in! Chat with attendees live using the chat feature at the bottom of your Zoom screen • Keep the conversation going on Twitter using #MarketoTopTips
- 5. 5 The Big Picture What is the big trend you are seeing in B2B?
- 7. 7 Data How do you see data impacting the customer experience?
- 8. 8 Is the Funnel Dead? ENGAGED MQL SQL WON AWARENESS RETENTION EXPANSION ADVOCACY
- 9. 9 Combined Lead and Account Initiatives Where do you start?
- 11. 11 Career Opportunities Where do marketing operations practitioners go from here?
- 13. 13 K P I What’s important to you?
- 14. 14 Final Thoughts Where do we go from here?
- 15. 15
- 16. 16 Keep the conversation going! Hello@digitalpi.com