IT’S OFFICIAL“more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

1. Session 4: Website
Experience (part 2)
ITO Companies
Cali,
14 October 2015

2. Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
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IT’S OFFICIAL
“more Google searches take
place on mobile devices than
on computers in 10 countries
including the US and Japan.”

4. “90% of consumer transactions are started
on one device and finishes on another”
Neil Mohan, Google VP of Display Advertising

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Now let’s take a look at
some examples

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Mobile configuration

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Exercise
Assess your mobile site
https://www.google.com/webmasters
/tools/mobile-friendly/

17. Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
17

18. Simplicity
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Menu

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Menu

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Menu

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Menu

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Images

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Images

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Images

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Images

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Homepage content

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Exercise: Sketching
Redesign your homepage
- Menu
- Homepage structure
- Content
- Image example
- Call-to-action

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Contact page

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Assess your contact page

41. Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
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3 Questions
A. What are your strong points?
B. What aspects need improvement?
C. How are you going to implement?

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Questions?
Thank you!