The document outlines a comprehensive guide to starting an e-commerce webstore within two weeks, covering essential components such as technical setup, marketing strategies (both paid and free), and SEO practices. It emphasizes the significance of quality content and link-building in enhancing website ranking, alongside the importance of design and visual marketing trends in 2013. The author, Jim Tarn, encourages readers to embrace e-commerce advancements and prepare for competition in 2014.

1. Start Your Ecommerce Webstore
In JUST 2 Weeks!
Ecommerce For Everyone !

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Contents
1
2
E-Commerce Technical View
3
E-Commerce Preparation
4
Internet Marketing Strategy (Paid/Free)
5
Search Engine Optimization (SEO)
6
Hot Internet Marketing Strategy 2013
7

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E-Commerce Technical View
 Domain Name
 Server Hosting
 Program Script vs Ecommerce System
 Web Browser
 Payment Gateway
 Classified Portal

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E-Commerce Preparation
Video Tools Graphic Tools
A B
Camera
D
High Speed
Internet
C
(paint, photoshop, gimp,
pixia, fotosizer, PicMarkr,
uMark, easy gif animator,
after effect)
jing, video maker

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Internet Marketing
Free
FREE doesn’t mean you are dealing
with low grade buyer. What you need
is TIME!
Paid
PAID is apply if you have a budget
but have NO TIME to manage your
internet marketing work.
Exp.
EXP = Hire Experience Person /
Expert to manage and marketing
your internet business.

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Paid Marketing strategy
Paid search marketing (a.k.a. Pay-Per-Click)
 Advertise by ‘Keyword Search’ or ‘Impressions’
 Example, GOOGLE ADWORD

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Paid Marketing strategy
Facebook advertisement
Plugin/ Apps/Schedule

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Free Marketing Strategy
Social Media Marketing
(facebook, twitter)
Email Marketing
Search Engine Optimization (SEO)
(on-page & off-page)
Video Marketing

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Search Engine Optimization
(SEO)
Content is King
Optimize your website
content to your targeted
keywords.
Keyword Content + Link
Build Quality Link is the
best way to increase the
website ranking.
Off-Page SEO
On-Page SEO

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On-Page SEO

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On-Page SEO
Footer of the page

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Off-Page SEO - Link Building
> Link exchange with the person you know
> Create educational content
> Community participation
> Interview influence individuals
> Sponsor products for reviews
> Host a contest
> Host or sponsor an event
> Ask happy customer for links
> Link from suppliers website
> Ask your team to help

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Off-Page SEO

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Search Engine Optimization
(SEO)
Quality Content
Optimize your website
content to your targeted
keywords.
Link Building
Build Quality Link is the
best way to increase the
website ranking.
Off-Page SEO
On-Page SEO

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Website Ranking = SEO

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Hot Marketing Trend in 2013
1. Design Matters (apple, pinterest, nike)
2. Marketing Goes Visual (infographics)
3. Parallax Design
4. Mobile ! Responsive CSS
5. Video Video Video
6. Social Media Gets Smarter
7. Email marketing
8. BUY ONLINE ! Get your customer pay
faster before they change their mind.

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7 Tips to success in Online Store
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They are venturing Southeast Asia
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What you have learn today ?
1
2
E-Commerce Technical View
3
E-Commerce Preparation
4
Internet Marketing Strategy (Paid/Free)
5
Search Engine Optimization (SEO)
6
Hot Internet Marketing Strategy 2013
7

20. Thank You
Jim Tarn.
Follow the E-ommerce trend &
Get ready for E-commerce war in 2014 !
Visit www.operion.com.my
Founder of Operion Ecommerce & Software Sdn Bhd