SlideShare a Scribd company logo
Start Your Ecommerce Webstore
In JUST 2 Weeks!
Ecommerce For Everyone !
Company Logo
Contents
1
2
E-Commerce Technical View
3
E-Commerce Preparation
4
Internet Marketing Strategy (Paid/Free)
5
Search Engine Optimization (SEO)
6
Hot Internet Marketing Strategy 2013
7
Company Logo
E-Commerce Technical View
 Domain Name
 Server Hosting
 Program Script vs Ecommerce System
 Web Browser
 Payment Gateway
 Classified Portal
Company Logo
E-Commerce Preparation
Video Tools Graphic Tools
A B
Camera
D
High Speed
Internet
C
(paint, photoshop, gimp,
pixia, fotosizer, PicMarkr,
uMark, easy gif animator,
after effect)
jing, video maker
Company Logo
Internet Marketing
Free
FREE doesn’t mean you are dealing
with low grade buyer. What you need
is TIME!
Paid
PAID is apply if you have a budget
but have NO TIME to manage your
internet marketing work.
Exp.
EXP = Hire Experience Person /
Expert to manage and marketing
your internet business.
Company Logo
Paid Marketing strategy
Paid search marketing (a.k.a. Pay-Per-Click)
 Advertise by ‘Keyword Search’ or ‘Impressions’
 Example, GOOGLE ADWORD
Company Logo
Paid Marketing strategy
Facebook advertisement
Plugin/ Apps/Schedule
Company Logo
Free Marketing Strategy
Social Media Marketing
(facebook, twitter)
Email Marketing
Search Engine Optimization (SEO)
(on-page & off-page)
Video Marketing
Company Logo
Search Engine Optimization
(SEO)
Content is King
Optimize your website
content to your targeted
keywords.
Keyword Content + Link
Build Quality Link is the
best way to increase the
website ranking.
Off-Page SEO
On-Page SEO
Company Logo
On-Page SEO
Company Logo
On-Page SEO
Footer of the page
Company Logo
Off-Page SEO - Link Building
> Link exchange with the person you know
> Create educational content
> Community participation
> Interview influence individuals
> Sponsor products for reviews
> Host a contest
> Host or sponsor an event
> Ask happy customer for links
> Link from suppliers website
> Ask your team to help
Company Logo
Off-Page SEO
Company Logo
Search Engine Optimization
(SEO)
Quality Content
Optimize your website
content to your targeted
keywords.
Link Building
Build Quality Link is the
best way to increase the
website ranking.
Off-Page SEO
On-Page SEO
Company Logo
Website Ranking = SEO
Company Logo
Hot Marketing Trend in 2013
1. Design Matters (apple, pinterest, nike)
2. Marketing Goes Visual (infographics)
3. Parallax Design
4. Mobile ! Responsive CSS
5. Video Video Video
6. Social Media Gets Smarter
7. Email marketing
8. BUY ONLINE ! Get your customer pay
faster before they change their mind.
Company Logo
7 Tips to success in Online Store
6
7
Company Logo
They are venturing Southeast Asia
6
7
Company Logo
What you have learn today ?
1
2
E-Commerce Technical View
3
E-Commerce Preparation
4
Internet Marketing Strategy (Paid/Free)
5
Search Engine Optimization (SEO)
6
Hot Internet Marketing Strategy 2013
7
Thank You
Jim Tarn.
Follow the E-ommerce trend &
Get ready for E-commerce war in 2014 !
Visit www.operion.com.my
Founder of Operion Ecommerce & Software Sdn Bhd

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Internet marketing

  • 1. Start Your Ecommerce Webstore In JUST 2 Weeks! Ecommerce For Everyone !
  • 2. Company Logo Contents 1 2 E-Commerce Technical View 3 E-Commerce Preparation 4 Internet Marketing Strategy (Paid/Free) 5 Search Engine Optimization (SEO) 6 Hot Internet Marketing Strategy 2013 7
  • 3. Company Logo E-Commerce Technical View  Domain Name  Server Hosting  Program Script vs Ecommerce System  Web Browser  Payment Gateway  Classified Portal
  • 4. Company Logo E-Commerce Preparation Video Tools Graphic Tools A B Camera D High Speed Internet C (paint, photoshop, gimp, pixia, fotosizer, PicMarkr, uMark, easy gif animator, after effect) jing, video maker
  • 5. Company Logo Internet Marketing Free FREE doesn’t mean you are dealing with low grade buyer. What you need is TIME! Paid PAID is apply if you have a budget but have NO TIME to manage your internet marketing work. Exp. EXP = Hire Experience Person / Expert to manage and marketing your internet business.
  • 6. Company Logo Paid Marketing strategy Paid search marketing (a.k.a. Pay-Per-Click)  Advertise by ‘Keyword Search’ or ‘Impressions’  Example, GOOGLE ADWORD
  • 7. Company Logo Paid Marketing strategy Facebook advertisement Plugin/ Apps/Schedule
  • 8. Company Logo Free Marketing Strategy Social Media Marketing (facebook, twitter) Email Marketing Search Engine Optimization (SEO) (on-page & off-page) Video Marketing
  • 9. Company Logo Search Engine Optimization (SEO) Content is King Optimize your website content to your targeted keywords. Keyword Content + Link Build Quality Link is the best way to increase the website ranking. Off-Page SEO On-Page SEO
  • 12. Company Logo Off-Page SEO - Link Building > Link exchange with the person you know > Create educational content > Community participation > Interview influence individuals > Sponsor products for reviews > Host a contest > Host or sponsor an event > Ask happy customer for links > Link from suppliers website > Ask your team to help
  • 14. Company Logo Search Engine Optimization (SEO) Quality Content Optimize your website content to your targeted keywords. Link Building Build Quality Link is the best way to increase the website ranking. Off-Page SEO On-Page SEO
  • 16. Company Logo Hot Marketing Trend in 2013 1. Design Matters (apple, pinterest, nike) 2. Marketing Goes Visual (infographics) 3. Parallax Design 4. Mobile ! Responsive CSS 5. Video Video Video 6. Social Media Gets Smarter 7. Email marketing 8. BUY ONLINE ! Get your customer pay faster before they change their mind.
  • 17. Company Logo 7 Tips to success in Online Store 6 7
  • 18. Company Logo They are venturing Southeast Asia 6 7
  • 19. Company Logo What you have learn today ? 1 2 E-Commerce Technical View 3 E-Commerce Preparation 4 Internet Marketing Strategy (Paid/Free) 5 Search Engine Optimization (SEO) 6 Hot Internet Marketing Strategy 2013 7
  • 20. Thank You Jim Tarn. Follow the E-ommerce trend & Get ready for E-commerce war in 2014 ! Visit www.operion.com.my Founder of Operion Ecommerce & Software Sdn Bhd