Create high-quality, evergreen content like in-depth research, opinion pieces, and long-form articles to naturally acquire backlinks. Content less likely to get links includes short snippets, entertainment, or repeating past studies. Actively build links by researching competitors' backlinks, following up on unlinked mentions, and using techniques like Brian Dean's Skyscraper method of improving content others may want to link to. Maintain link etiquette by being helpful, thanking sites that link to you, and focusing on building relationships over just getting one-way links.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
This document discusses strategies for promoting content to generate leads. It provides tips on sharing content through link sharing sites, social groups, visual sharing sites, niche forums, syndication sites, and more. It emphasizes quality over quantity when sharing, and supporting those who share your content through comments and cross promotion. Metrics like pageviews, visits from sharing, and traffic correlations can help measure the ROI of content promotion activities.
This 10 slide presentation walks through the basics on why and how non-profits should blog. It gives a quick overview of how Google works and then delves into the topic of how a non-profit can effectively leverage its blog.
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Create high-quality, evergreen content like in-depth research, opinion pieces, and long-form articles to naturally acquire backlinks. Content less likely to get links includes short snippets, entertainment, or repeating past studies. Actively build links by researching competitors' backlinks, following up on unlinked mentions, and using techniques like Brian Dean's Skyscraper method of improving content others may want to link to. Maintain link etiquette by being helpful, thanking sites that link to you, and focusing on building relationships over just getting one-way links.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
This document discusses strategies for promoting content to generate leads. It provides tips on sharing content through link sharing sites, social groups, visual sharing sites, niche forums, syndication sites, and more. It emphasizes quality over quantity when sharing, and supporting those who share your content through comments and cross promotion. Metrics like pageviews, visits from sharing, and traffic correlations can help measure the ROI of content promotion activities.
This 10 slide presentation walks through the basics on why and how non-profits should blog. It gives a quick overview of how Google works and then delves into the topic of how a non-profit can effectively leverage its blog.
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
The Importance of A Socialmedia Presence for seo-adam-hw21mei enHerwin Wevers
Social media can be leveraged to earn direct traffic and higher search engine rankings. Search engines are increasingly incorporating social signals into their algorithms. This allows content that goes viral on social media to receive higher search rankings. Case studies demonstrate how businesses have used targeted social media campaigns to increase website traffic, social media followers, and offline metrics like in-store visits. Strategies that were effective included engaging influencers, optimizing social profiles, and syndicating quality content to drive shares and backlinks. Social media must now be an integral part of any company's search and overall marketing strategy.
SEO planning is critical for marketing strategy and should be done before other tactics. Key aspects of an SEO plan include determining customer triggers, goals, target personas, questions to answer, and content types and frequency that can reasonably be committed to. Content like blogs, photos, videos, and podcasts should help others and be optimized on-page and off-page through internal links, relevant external links, and social promotion to build authority over time. Ongoing monitoring and adjustments are needed as search algorithms and the competitive landscape evolve.
This document outlines best practices for blogging. It recommends having a passion for your content and business goals to achieve with a blog. To optimize for search engines, it suggests buying a long domain name and including keywords. Content should be updated regularly and load quickly. The blog should be added to search engines and consider local listings. Topics should be planned, gather ideas from other blogs, and think like customers. Posts should be succinct, transparent, responsive, insightful, genuine, humorous and timely. Engagement can be increased by establishing credibility and affiliating with industry leaders. Keywords, categories, and hyperlinks help search engines index content. Comments should be moderated and contests can encourage sharing. Monitoring traffic and brand reputation
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...Roy Povarchik
This document provides tips for getting a startup's first 1,000 users. It recommends being active on platforms like Product Hunt and Hacker News by commenting, submitting content early, and answering questions quickly. The document also suggests identifying relevant journalists, keeping pitches short with an angle or story, and following up on social media. Additional tips include blogs and people to follow for growth hacking insights, as well as writing content to educate users, establish thought leadership, and start the sales funnel through SEO. Regular blogging, social promotion of content, and using content upgrades can help drive email subscribers and conversions.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
How to Use Multimedia with News Releases to Increase ViewsSally Falkow
Using multimedia such as images and video with news releases and content can increase engagement on social media and search engines. Images that are relevant to the text and tell a story are most effective. Adding proper tags and captions to images is important for search engine optimization and accessibility. Placement of images below headlines rather than above increases readership. Video content is also popular online and increases time spent on pages and sites.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
The document provides guidance on writing effective press releases for the digital age. It discusses Google's rules around links and how to focus press releases on discovery rather than direct links. Press releases should drive traffic and build brands by distributing content widely on websites, news sites, and social media to reach journalists, influencers and consumers. Links should form naturally from interested parties writing articles, not be included or optimized in the release itself. Key topics covered include keyword research, multimedia optimization, distribution channels, and tracking effectiveness.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
The Importance of A Socialmedia Presence for seo-adam-hw21mei enHerwin Wevers
Social media can be leveraged to earn direct traffic and higher search engine rankings. Search engines are increasingly incorporating social signals into their algorithms. This allows content that goes viral on social media to receive higher search rankings. Case studies demonstrate how businesses have used targeted social media campaigns to increase website traffic, social media followers, and offline metrics like in-store visits. Strategies that were effective included engaging influencers, optimizing social profiles, and syndicating quality content to drive shares and backlinks. Social media must now be an integral part of any company's search and overall marketing strategy.
SEO planning is critical for marketing strategy and should be done before other tactics. Key aspects of an SEO plan include determining customer triggers, goals, target personas, questions to answer, and content types and frequency that can reasonably be committed to. Content like blogs, photos, videos, and podcasts should help others and be optimized on-page and off-page through internal links, relevant external links, and social promotion to build authority over time. Ongoing monitoring and adjustments are needed as search algorithms and the competitive landscape evolve.
This document outlines best practices for blogging. It recommends having a passion for your content and business goals to achieve with a blog. To optimize for search engines, it suggests buying a long domain name and including keywords. Content should be updated regularly and load quickly. The blog should be added to search engines and consider local listings. Topics should be planned, gather ideas from other blogs, and think like customers. Posts should be succinct, transparent, responsive, insightful, genuine, humorous and timely. Engagement can be increased by establishing credibility and affiliating with industry leaders. Keywords, categories, and hyperlinks help search engines index content. Comments should be moderated and contests can encourage sharing. Monitoring traffic and brand reputation
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...Roy Povarchik
This document provides tips for getting a startup's first 1,000 users. It recommends being active on platforms like Product Hunt and Hacker News by commenting, submitting content early, and answering questions quickly. The document also suggests identifying relevant journalists, keeping pitches short with an angle or story, and following up on social media. Additional tips include blogs and people to follow for growth hacking insights, as well as writing content to educate users, establish thought leadership, and start the sales funnel through SEO. Regular blogging, social promotion of content, and using content upgrades can help drive email subscribers and conversions.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
How to Use Multimedia with News Releases to Increase ViewsSally Falkow
Using multimedia such as images and video with news releases and content can increase engagement on social media and search engines. Images that are relevant to the text and tell a story are most effective. Adding proper tags and captions to images is important for search engine optimization and accessibility. Placement of images below headlines rather than above increases readership. Video content is also popular online and increases time spent on pages and sites.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
The document provides guidance on writing effective press releases for the digital age. It discusses Google's rules around links and how to focus press releases on discovery rather than direct links. Press releases should drive traffic and build brands by distributing content widely on websites, news sites, and social media to reach journalists, influencers and consumers. Links should form naturally from interested parties writing articles, not be included or optimized in the release itself. Key topics covered include keyword research, multimedia optimization, distribution channels, and tracking effectiveness.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
This document discusses using social media and SEO strategies to justify investments in content marketing. It argues that social media can help drive SEO by promoting new content and building links. The document provides tips for content strategies, including identifying influencers, analyzing competitors' content, creating shareable content, and using a content roadmap. It emphasizes that content should be integrated with other marketing activities and fulfill real information needs rather than just pursuing metrics like followers.
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...Online Marketing Summit
SEO for the new Google
From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space. You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.
* Fionn Downhill, CEO, Elixir Interactive (@fionnd)
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
This document discusses inbound marketing and how it differs from traditional marketing approaches. It emphasizes creating valuable content to attract potential customers and helping them through their purchasing process rather than interrupting them. It outlines best practices for inbound marketing including developing buyer personas, understanding the buyer's journey, creating relevant content, optimizing websites for SEO, blogging, using social media, and setting up landing pages to convert visitors into leads.
This document outlines techniques for building online communities through listening, engagement, content creation, and measurement. It discusses choosing listening tools to understand consumers and influence, creating a strategy and metrics based on business objectives, encouraging user generated content, rewarding advocates, and measuring success both quantitatively and qualitatively. Key aspects include repurposing content, building word of mouth, creating an inbound marketing strategy, dealing with trolls, reporting on objectives and ROI, and growing the community over time through thought leadership, events, and training other teams.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
This document provides an introduction to being found online through search engine optimization and local listings. It discusses the importance of optimizing a business's website, local listings, and social media presence to increase search engine rankings and attract local customers. Key tips include claiming listings on directories like Google Places, encouraging reviews, incorporating location and keywords throughout the website and content, and engaging with customers through social media. The goal is to control the business's online message and presence in order to be found by potential local customers searching online.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Webinar: A Guide To Choosing The Right Content Formats To Win Your Audience studioD
On April 19 studioD hosted a webinar with expert content creator Barry Feldman on how to choose the right content formats. During the webinar we touched on the following key topics:
1. In order to determine which content format is most effective, identify your KPIs for success metrics by knowing what types of content topics your audience will likely engage with most. What types of content will deliver you the highest time of page? Social Media shares? And conversions?
2. There are a lot of content types you can choose from - we have Barry Feldman break down the nine most common formats. He serves up the basics of each format, their sweet spots, and their difficulty and costs to produce. Not to mention some great tips from his 25 years of expertise in creating content.
3. studioD's VP of Content and Talent Operations Jodi Cararas shares branded content examples. From mobile giant Samsung becoming a popular lifestyle destination through their blog to B2B brand NXP winning social media shares with their infographic, see what you can learn from these winning case studies.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Webinar Social Media Marketing for Construction IndustrySimply Marcomms
This document provides an overview of social media marketing. It discusses various forms of social media like blogs, microblogs, social networks and media sharing sites. It also covers developing a social media marketing strategy, creating optimized content, measuring results and providing a case study example. The presentation aims to explain why social media is important for business and how to develop an effective social media presence and marketing plan.
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
Similar to 10 Steps to get your Content Found, Shared Linked & Ranked! (20)
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
4. Research Content
What
What topics get shared in industry
What’s ranks for desired keywords
Long tail keywords getting traffic low competition
Topics you can do better
FAQs (forums, helps support, answers sites)
Trending/Hot Topics
Where
• Google Plus
• Facebook
• Twitter
• Google
• Bing!
5. Research Shareable Assets
What’s good you can link to/referrance
Popular/Hot content
High Ranked Content
6. Research Hashtags
What # are popular in industry
What’s shared on those tags
Who shares on those tags
Who/how many likes, commments re-shares
7. Research Your Outreach
Popular industry blogs and websites
Popular authors in industry
Related and similar content
Forums, User Groups, Communities
Key Influencers (lots of followers)
9. Optimize
SEO
Titles
Descriptions
Body Text
Headings
Images
Links Out
• Social
• Easy to share
• Easy to link to
• Content
• Proof Read
• Spell Check
• Send to
friends/colleagues for
feedback
• Conversion
• Email sign up
• Facebook Likes
• Follow on Twitter
• Circle on Google+
• RSS Feed
• Buy/other
10. Schedule & Plan Launch
Schedule around upcoming events
Industry related happenings
Plan ahead for Day, Time, Month, & Season
Create series of content
Share coming soon/teasers on social
11. Launch & Share
Pre Share Email
Social Platforms
Email Contacts
Twitter Outreach
Google+ Groups/Circles
12. Build Links
Resources sections
Blog Comments
Forums, Q & A
Stumble Upon
Digg
Reddit
Website Navigation
Back to the future links
13. Advertise
Facebook Post Boost – engagement
Facebook Ad - Link Clicks
Twitter Sponsored Tweets
Stumble Upon – Paid Stumbles
PPC – Adwords, Bing!, YouTube
Banner Ads – Related topics/sites/blogs
14. Analyze & Adjust
Track Referrals and Traffic Sources
Not Built Links
Who Share, tweets, likes, etc
Conversions by source/topic
Keywords sending organic traffic
Keywords send paid
Adjust accordingly
15. Leverage
Link in future posts
Use for social content, email newsletter
FAQ on site, Q & A support, etc..
Flyers Sales sheets
Update & Recycle