Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Digital Advertising for Small Business September 2011Collin Condray
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Digital Advertising for Small Business September 2011Collin Condray
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Dell has a number of programs that support it as a Social Business. This deck provides an overview and links to other presentations that provide more in-depth information.
Essentials for Making Business Social #ItTakesaVillageConnie Bensen Lund
This was presented at a Sprinklr User Conference hosted by the American Heart Association on June 17, 2014 in Dallas, TX. Five steps to making business social are provided with tips on how Dell teams are accomplishing that.
The social web requires companies to rethink how they approach content across the customer journey. We have evolved beyond the community manager and social strategist... A Social Bizologist leads the integration of social across business functions.
This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
9. What to listen for Brand Name Products Key Executives Competitors If no conversations… Industry terms * Identify patterns & trends
10. Get to Know Them Identify where consumers are at Which social networks The influencers (beyond top tier) Topics of interest & context * Create consumer profiles and understand what motivates them
13. Plan Based on Objective(s) Choose One that Meets Your Business Goals % Reduced spend on PR, Marketing & Advertising % Increase in Sales % Reduction in Customer Service Costs % Reduction Product Development Costs % Increased SEO Presence % Increase in Leads from Campaign % Increase in Brand Visibility * Note: the objectives drive the metrics which need to be measureable.
14. Platforms Build Hosted Social network (Facebook, Ning, LinkedIn) Items to consider: Do you own your data? Is the platform scalable? How difficult will it be to migrate it?
16. Social Media has radically changed Marketing Company-centric (old) Buyer-centric (new) Identify buyer Search & find info, links Outbound Inbound Send an Email Visit website Call prospect Download a resource Assess the need Request a call Determine budget Describe a project Give a demo Give spec’s & budget Participate in a demo Submit proposal Request a proposal
17.
18.
19. Build Word of Mouth Use Shareable sites Encourage sharing of content in emails Send newsletters with links
20. Build an Inbound Strategy Share Your Story Create Interesting Content Add Value & Provide Resources Syndicate your content – help it grow legs Widgets (Slideshare.net) LinkedIn, Facebook SocialMediaToday.com, MyVenturePad.com * Set information free
22. Kicking it off Seed the community Provide guidelines that suit the community Start with a simple profile Add additional fields over time Set expectations
27. Measure what meets the Objective % Reduced spend on PR, Marketing & Advertising % Increase in Brand Visibility Amount of increased conversation % Increase in Sales Overlay sales performance on volume of conversation % Reduction in Customer Service Costs Number of uses of online content Number of issues resolved online by peers Increased customer satisfaction - qualitative % Reduction Product Development Costs Number of ideas gathered/implemented Compare previous cycle cost to present Reduced cost due to beta % Increased SEO Presence Google your brand/product! % Increase in Leads from Campaign
28. Calculating ROI Decide on the objective (it needs to be measurable). 2. What is the % increase or decrease change in behavior that is wanted. (Need to know the value of increment) 3. Measure the baseline. After a given period (or campaign time) take the measurement 5. Calculate the ROI based on the cost * Remember! It’s about building relationships.
29. Possible quantitative data Number of active members Percent with complete profile Number of new members Number of new threads started Number of mentions Number of comments Number of views (YouTube, Slideshare, Flickr) Number of embeds Number of downloads Number of followers (*careful!) Rank (Google, Twitter, Technorati, Klout, etc)
30. Possible qualitative data Sentiment and/or tone Quote from advocate Issues (frequency) Topics frequently discussed Recommendations (velocity) Brand differentiators
31. Monthly Reporting Report on Objectives Established from goals of the position Qualitative Trends in members, topics, discovery of new communities Quantitative Benchmark based on previous report Web Analytics unless someone else is tracking them Recommendations Based on interactions with customers
32. Growing Your Community Provide thought leadership Comment on related posts Guest blog Participate in related communities Organize industry related events online & offline
33. Fail Fast Learn from Mistakes Build on What Worked Grow the Engagement Get More Teams Involved Train Willing Teams
Not just an experiment anymoreHigher Conversion Rates – warm leadsLower Acquisition Costs – reduce cold callsShorter Sales Cycle
Push marketing – 1. timing – hitting buying cycle 2. hitting the buying center 3. is info relevant & does it resonate?Customer-centric marketing has a number of benefits - self qualified leads -
Metrics are Based on Objectivesprovide items from the KPI list 1. benchmarkCompare against that (what other items can be measured? … I have a list in the PR paperBased on Objectives
Facebook and social networks have brought a new dimension to how we interactFlattened the world