Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Blogging best practices
1. Blogging Best Practices
Why a Blog?
You have PASSION for your work/product
You have INTERESTING CONTENT to share
You are open to FEEDBACK and CONVERSATION
You have BUSINESS GOALS a blog can achieve
Make Search Engines Take You Seriously
Buy your domain for 2 years or more
Add Privacy Policy/Terms of Use
Research Target Keywords and include in title, URL, filenames, etc.
Pay attention to keywords density.
Update content regularly
Ensure pages load quickly
Make Your Blog Count
Add Your Blog to Appropriate Search Engines
Consider Local Search Listings
Research Article Submission Sites
Link Building Campaigns
Develop Timely and Effective Subject Matter
Plan Your Topics
Gather Information from Other Blogs
Think Like Your Customer!
Consistency, Frequency and Reach
Secrets of Success (STRAIGHT) from Paul Gillin "Secrets of Social Media Marketing"
Succinct (500 words or less)
Transparent (Don't mislead people)
Responsive (Acknowledge and thank people who comment)
Accepting (constructive criticism)
Insightful
Genuine (be personal and human)
Humorous
Timely (topics should be current/relevant. Respond comments within 24hrs)
Blog to Engage
2. When you write your post:
Think Like Your Customer!
Establish your credibility and reputation
Look impeccable & use color psychology to your advantage
Affiliate with the ‘movers and shakers’ in your industry
Extend the conversation
Consider Consistency, Frequency and Reach
Vary your content
Prepare Blog Food for Search Engines
Permalinks
Tags
Categories
Meta Tags (Title, Description, Keywords)
Hyperlinking
Beware of Spammers
Use Comment Forms
Moderate Your Comments
Spread the Word Using Syndication Pluggins
Syndication Pluggins
Notes Section in Facebook
Create Contests to Encourage Virality!
Expand Your Visibility
Establish Yourself as an Expert
Influence the Influencers
Comment on Other Blogs
Create back links from:
User generated content sites
social networks
social bookmarking sites
Monitor Traffic/Get Feedback
Listen
Use Analytics
3. Ask Questions
Monitor Your Brand’s Reputation Online
Listen! Listen! Listen!
What are they saying about me?
Answer! Answer! Answer!