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Mrs. Pigeon!
Business Plan
Eliz Ayaydin!
Berk Ilhan
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Text
Pharmacy delivery platform that 

!
helps patients get medicine quick and
!
helps pharmacies reach more customers.
Value Proposition
How many pharmacies are independent versus chains?
Big Chains!
74%
Independent!
26%
Big Pharmacy Chains hold 70% of the pharmacy market in the US.
Buying drugs from independent pharmacies supports the local economy.!
Some independent pharmacies offer free delivery to their existing customers.
Our target users are.... !
sick, tired, and need care
900
Customers in the
first quarter
Market
630,000
Customers in last quarter
of year 6
Large pharmacies Small pharmacies
Competition
Subway advertisements!
$4400 for first 2 quarters!
Facebook advertisements!
$1600 for first 2 quarters!
Cost Growth
Marketing = 5% per year!
!
Website maintenance = 7% per year!
!
Advertising = 9% per year
Pro Forma:
Pharmacy Delivery Business Plan

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Pharmacy Delivery Business Plan