Jollibee Singapore implements the 8Ps of marketing to address various forces in its business environment and provide a quality customer experience. For product, it offers Filipino-inspired meals at affordable prices. For place, it uses a zero-level distribution channel through its single location currently. For promotion, it relies on electronic media, social media, and in-store advertising. It adheres to food quality and safety standards through various certifications. Customer service is also a priority through an efficient order process and flexible staff.
Jollibee Singapore opened its first outlet in 2013 and has since become the top-earning international location. It faces various forces including government policies on employment and food safety, social trends toward health and collectibles, and advances in technology allowing card payments and delivery apps. Jollibee implements an 8Ps approach covering products and meals, pricing strategies, a single store location, promotions through digital media, quality control processes, employee interactions, and family-friendly restaurant design. Further suggestions include adding a playground, more mascot appearances, takeaway options, and automated ordering.
This marketing plan is for a new Jollibee restaurant in Barcelona, Spain that aims to target youth aged 16-28. The plan outlines doing a situational analysis of the market, setting objectives to change Jollibee's image from family-oriented to a trendy gathering place for teens. Key strategies include launching new products regularly, providing the fastest service, establishing locations near universities, and promoting through mobile ads, youth magazines, and sponsoring local events. The tactics proposed are introducing combo deals and loyalty programs, using promotional pricing, and distributing through delivery.
Colloquy Grog Shop is a coffee bar/tapas house that aims to provide a unique environment for singles to meet through a structured conversation system. The shop seeks to fulfill customers' needs for selection of food/drink and accessibility while offering a sophisticated place for quality conversation. The target market is professionals ages 25-45 earning over $40,000. The shop will position itself as reasonably priced yet innovative in its approach to helping singles meet through its signature conversation system.
Starbucks uses several pricing strategies depending on the market. [1] In new international markets, it uses market-oriented pricing, setting prices based on research of local competitors. [2] Domestically, it generally prices higher than competitors like Dunkin' Donuts, positioning itself as a premium brand offering an "experience." [3] It also employs techniques like price skimming, where new products are priced high to gain profit, and second-degree price discrimination, offering volume discounts to large buyers.
A Winning Market Study for the Establishment of Mini Stop Conveinence StoreJandel Gimeno
This document provides a market study for establishing a Mini Stop convenience store franchise in Quezon City, Philippines. It analyzes the target customer markets in the area, including residents, workers, students, and commuters. Market research found the primary customers are ages 18-26 and most are male. The store aims to capture market share by offering the same products as competitors while operating 24/7. It faces competition from an existing 7-11 store and Mini Stop location. The study evaluates these competitors' operations to inform the new store's marketing strategy and objectives over its first year.
Burberry has undergone two major shifts in its 150-year history: from an army trench coat maker to a men's wear company, and more recently in 1998 from a "me too" brand to a pioneer in new products and digital promotions. To understand the brand's personality, the author analyzes it using Kapferer's brand identity prism and Aaker's personality scale. Key aspects of Burberry's personality include sincerity, excitement, sophistication, and ruggedness. Burberry has changed its target market to younger millennials and expanded globally through digital marketing. Its main competitors are Louis Vuitton and Gucci, with similarities including heritage, use of digital media, and threats from counterfeiting. Burberry
Core, actual and augmented products of different companiesLovely Ann Caluag
This document provides examples and explanations of core, actual, and augmented products for several companies:
- Seven Eleven's core product is convenience, with an actual product of foods and drinks and augmented services like cleanliness and customer assistance.
- Baliwag Transit's core products are low cost and speed, with an actual product of air-conditioned buses and augmented services like music.
- Sun Life Insurance's core product is insurance policies, with an actual product of insurance documents and augmented assurance of expected performance.
- Mang Inasal's core products are speed and value, with an actual product of Filipino fast food and augmented free soup and package deals.
It also discusses pricing strategies, distribution
Jollibee Singapore opened its first outlet in 2013 and has since become the top-earning international location. It faces various forces including government policies on employment and food safety, social trends toward health and collectibles, and advances in technology allowing card payments and delivery apps. Jollibee implements an 8Ps approach covering products and meals, pricing strategies, a single store location, promotions through digital media, quality control processes, employee interactions, and family-friendly restaurant design. Further suggestions include adding a playground, more mascot appearances, takeaway options, and automated ordering.
This marketing plan is for a new Jollibee restaurant in Barcelona, Spain that aims to target youth aged 16-28. The plan outlines doing a situational analysis of the market, setting objectives to change Jollibee's image from family-oriented to a trendy gathering place for teens. Key strategies include launching new products regularly, providing the fastest service, establishing locations near universities, and promoting through mobile ads, youth magazines, and sponsoring local events. The tactics proposed are introducing combo deals and loyalty programs, using promotional pricing, and distributing through delivery.
Colloquy Grog Shop is a coffee bar/tapas house that aims to provide a unique environment for singles to meet through a structured conversation system. The shop seeks to fulfill customers' needs for selection of food/drink and accessibility while offering a sophisticated place for quality conversation. The target market is professionals ages 25-45 earning over $40,000. The shop will position itself as reasonably priced yet innovative in its approach to helping singles meet through its signature conversation system.
Starbucks uses several pricing strategies depending on the market. [1] In new international markets, it uses market-oriented pricing, setting prices based on research of local competitors. [2] Domestically, it generally prices higher than competitors like Dunkin' Donuts, positioning itself as a premium brand offering an "experience." [3] It also employs techniques like price skimming, where new products are priced high to gain profit, and second-degree price discrimination, offering volume discounts to large buyers.
A Winning Market Study for the Establishment of Mini Stop Conveinence StoreJandel Gimeno
This document provides a market study for establishing a Mini Stop convenience store franchise in Quezon City, Philippines. It analyzes the target customer markets in the area, including residents, workers, students, and commuters. Market research found the primary customers are ages 18-26 and most are male. The store aims to capture market share by offering the same products as competitors while operating 24/7. It faces competition from an existing 7-11 store and Mini Stop location. The study evaluates these competitors' operations to inform the new store's marketing strategy and objectives over its first year.
Burberry has undergone two major shifts in its 150-year history: from an army trench coat maker to a men's wear company, and more recently in 1998 from a "me too" brand to a pioneer in new products and digital promotions. To understand the brand's personality, the author analyzes it using Kapferer's brand identity prism and Aaker's personality scale. Key aspects of Burberry's personality include sincerity, excitement, sophistication, and ruggedness. Burberry has changed its target market to younger millennials and expanded globally through digital marketing. Its main competitors are Louis Vuitton and Gucci, with similarities including heritage, use of digital media, and threats from counterfeiting. Burberry
Core, actual and augmented products of different companiesLovely Ann Caluag
This document provides examples and explanations of core, actual, and augmented products for several companies:
- Seven Eleven's core product is convenience, with an actual product of foods and drinks and augmented services like cleanliness and customer assistance.
- Baliwag Transit's core products are low cost and speed, with an actual product of air-conditioned buses and augmented services like music.
- Sun Life Insurance's core product is insurance policies, with an actual product of insurance documents and augmented assurance of expected performance.
- Mang Inasal's core products are speed and value, with an actual product of Filipino fast food and augmented free soup and package deals.
It also discusses pricing strategies, distribution
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Gicha Ressha Train (GRT) is a private firm formed in 2014 to revive railroad transportation between Manila and Dagupan, Philippines. The company aims to rehabilitate and modernize the abandoned Manila-Dagupan railroad to provide an efficient, affordable transportation option. GRT must register with various government agencies such as the SEC, DTI, BIR, SSS, PhilHealth and local municipalities. It must also obtain necessary permits and licenses to legally operate the railroad. The company will be headed by a General Manager and aims to improve mobility and connectivity across Northern Luzon through an integrated railroad system.
This is a competitive matrix prepared for Starbucks Corporation. A case study under the doctorate program of PLM. The competitors analyzed were McDonald's and Dunkin Donuts
Starbucks was facing rising supply chain costs despite decreasing sales. To address this, Starbucks took several steps:
1) It reorganized its supply chain into four functions: plan, source, make, deliver.
2) It simplified its complex structure by grouping all planning activities together and all sourcing, manufacturing, and delivery activities.
3) It worked to reduce costs by identifying cost drivers, negotiating better prices, and building cost models.
4) It created a single, global logistics system to bring coffee and other products worldwide to distribution centers, which then supply Starbucks stores.
This marketing plan proposes introducing a new ready-to-drink bubble tea product called "Bubble Buzz" to be launched by The Coca-Cola Company. The plan analyzes market trends showing growth in the functional drink segment. It identifies the product's strategic role in strengthening Coca-Cola's portfolio and target market as adventurous Generation Y consumers. Competition in the functional drink and bubble tea markets is examined, along with barriers to a successful product launch. The marketing strategies aim to achieve forecasted sales growth and profits by capturing market share in this new beverage category.
Gap Inc. is a popular clothing retailer with stores under brands like Gap, Old Navy, Banana Republic, and Athleta. In 2011, it employed 134,000 people with 3,231 store locations globally. While Gap saw growth in the 1980s-1990s, its revenue declined in recent years. It aims to target families with casual clothing but also launched brands like Forth & Towne for older women. Gap uses a multichannel strategy with online and physical stores to give customers options. Though it faces threats like rising costs, its competitive strengths include its brand recognition and diversity of product offerings.
Group Report about San Miguel Corporationaizellbernal
San Miguel Corporation is the Philippines' largest beverage, food and packaging company with over 100 facilities in the Philippines, Southeast Asia, and China. It produces over 400 products across several business segments including beer, spirits, food and packaging. The company's marketing strategy is to enhance its existing businesses, diversify into industries that support the Philippine economy, identify synergies across businesses, invest in market-leading positions, and adopt world-leading practices. The overall goal is to benefit both the corporation and its customers through continuous improvement and global competitiveness.
This document provides a 10 step marketing plan for Jollibee, a large fast food chain in the Philippines. It identifies Jollibee's primary target market as the "Traditional Filipino Family" and analyzes their needs. It also examines Jollibee's competitors and pricing. The document outlines Jollibee's product offerings and marketing strategies, which include TV ads, social media, promotions and nationwide store distribution.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
The French coffee market is the 2nd biggest in Europe with €5.8 billion in annual sales and growing at a forecasted 4.1% CAGR through 2023. Distributors capture over half of the total industry value. Major trends shaping the market include premiumization through specialty coffee and pods, sustainability certification offering price premiums, and growth of ready-to-drink coffee due to health concerns. The industry is attractive due to these trends but highly competitive with generally low barriers to entry.
Jollibee is a Filipino-owned company that was founded by Tony Tan Caktiong and his family. They begin as an Ice Cream Parlor which later grew into an emerging global brand.
The document provides an overview of Jollibee Food Corporation (JFC), the largest fast food chain in the Philippines. It discusses how JFC was founded in 1978 and has since expanded to include multiple brands like Greenwich Pizza and Chowking. The document analyzes JFC's success in the Philippines, attributed to its understanding of local tastes, operational efficiency, and customer service. It evaluates JFC's mixed performance overseas and the challenges of transferring its core competencies abroad. Finally, it outlines JFC's expansion plans to continue focusing on the Philippines market, expand in China, and grow selectively in other overseas markets.
Jollibee Foods Corporation (JFC) began as an ice cream parlor in 1975 in the Philippines and has since expanded to become the largest fast food chain in the Philippines and operate over 5,800 stores across 34 countries. JFC seeks to expand its Jollibee brand through acquisitions and opening 300 new locations in North America by 2024. While the COVID-19 pandemic impacted JFC's financial performance in 2020, the company recovered in 2021 through aggressive international expansion and a shift towards delivery options. Going forward, JFC plans to continue its strong growth trajectory by opening 500 new stores in 2022.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
The Sleepy Armadillo Coffee House aims to create a welcoming environment for customers and employees while providing quality coffee products and services. Located in Ashland, Oregon, the coffee shop will offer freshly brewed coffee using various techniques as well as coffee beans, cups, gifts cards, baked goods, and coffee making equipment. The owner's goals are to distinguish the coffee shop with great tasting coffee at reasonable prices, build community through free social events, and create a comfortable place for people to socialize while treating all with respect.
This document presents a business plan for a Tata Starbucks kiosk. It discusses the coffee market in India, Starbucks' competitors in India such as Cafe Coffee Day and Barista, and provides a comparative analysis. The business plan outlines Starbucks' USP of providing specialty roasted coffee beans, proposed product offerings tailored to Indian customers, pricing strategy, target locations and markets, promotion strategies, and estimated annual expenses of Rs. 2,93,000. The conclusion reaffirms that Tata Starbucks will deliver high quality products and service through friendly employees, maintaining its fine reputation in the coffee business.
The document provides an overview of Universal Robina Corporation (URC), a large food manufacturing company based in the Philippines. It discusses URC's history dating back to 1954, outlines its various business divisions, and analyzes its target markets, products, marketing goals, competitive strengths/weaknesses, and key competitors. URC is a leader in branded snack foods in the Philippines and several Southeast Asian countries.
Walmart struggled in its expansion into Japan, entering the market in 2002 through the acquisition of Japanese retailer Seiyu. While Japan represented an attractive retail market opportunity due to its large economy and consumer spending, Walmart faced significant challenges including a cultural mismatch with Japanese consumers' preferences for quality over low prices. It also struggled to adapt its supply chain and store models to Japan's unique geographical and real estate constraints. Despite branding efforts, Walmart had difficulty competing with well-established Japanese retailers and other foreign competitors like Carrefour that better understood the local market. By 2015, Walmart sold off its majority stake in Seiyu, representing a failed expansion attempt into Japan.
Jollibee Food Corporation is a major Philippines-based food company that operates quick-service restaurants under the Jollibee brand. The document analyzes Jollibee's costs, revenues, market capitalization, and strategies from 2015-2019. It finds that Jollibee's variable costs increased over this period as sales grew. While revenue and number of stores increased each year, market capitalization declined in 2019. The document recommends ways for Jollibee to cut expenses to improve profits, such as reducing electricity and travel costs.
This document provides a case study on Jollibee Foods Corporation and their consideration of expanding internationally to Papua New Guinea, Hong Kong, and California. It summarizes Jollibee's history and growth in the Philippines since 1975. It also outlines some of the key human resources, operating, financial, and marketing issues Jollibee has faced in previous international expansions. These include strained relationships between domestic and international operations, cultural differences hampering decisions, and management issues at locations like Hong Kong. The document analyzes the fast food industry and Jollibee's position to help inform their choice of international strategy and location.
Jollibee Foods Corporation is a Philippine multinational fast food company founded in 1978. It has over 14,000 employees and operates in several international locations. Jollibee expanded internationally for competitive positioning, market seeking, and increasing brand awareness. Their expansion means included exporting, franchising, and greenfield investments. They had successful expansions in the Philippines and Taiwan but failed in Singapore due to partnership issues. Their core values focus on friendliness, flavorful food tailored to customer needs, a fun atmosphere, flexibility, and family. They considered expanding to Australia, Hong Kong, or California next.
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Gicha Ressha Train (GRT) is a private firm formed in 2014 to revive railroad transportation between Manila and Dagupan, Philippines. The company aims to rehabilitate and modernize the abandoned Manila-Dagupan railroad to provide an efficient, affordable transportation option. GRT must register with various government agencies such as the SEC, DTI, BIR, SSS, PhilHealth and local municipalities. It must also obtain necessary permits and licenses to legally operate the railroad. The company will be headed by a General Manager and aims to improve mobility and connectivity across Northern Luzon through an integrated railroad system.
This is a competitive matrix prepared for Starbucks Corporation. A case study under the doctorate program of PLM. The competitors analyzed were McDonald's and Dunkin Donuts
Starbucks was facing rising supply chain costs despite decreasing sales. To address this, Starbucks took several steps:
1) It reorganized its supply chain into four functions: plan, source, make, deliver.
2) It simplified its complex structure by grouping all planning activities together and all sourcing, manufacturing, and delivery activities.
3) It worked to reduce costs by identifying cost drivers, negotiating better prices, and building cost models.
4) It created a single, global logistics system to bring coffee and other products worldwide to distribution centers, which then supply Starbucks stores.
This marketing plan proposes introducing a new ready-to-drink bubble tea product called "Bubble Buzz" to be launched by The Coca-Cola Company. The plan analyzes market trends showing growth in the functional drink segment. It identifies the product's strategic role in strengthening Coca-Cola's portfolio and target market as adventurous Generation Y consumers. Competition in the functional drink and bubble tea markets is examined, along with barriers to a successful product launch. The marketing strategies aim to achieve forecasted sales growth and profits by capturing market share in this new beverage category.
Gap Inc. is a popular clothing retailer with stores under brands like Gap, Old Navy, Banana Republic, and Athleta. In 2011, it employed 134,000 people with 3,231 store locations globally. While Gap saw growth in the 1980s-1990s, its revenue declined in recent years. It aims to target families with casual clothing but also launched brands like Forth & Towne for older women. Gap uses a multichannel strategy with online and physical stores to give customers options. Though it faces threats like rising costs, its competitive strengths include its brand recognition and diversity of product offerings.
Group Report about San Miguel Corporationaizellbernal
San Miguel Corporation is the Philippines' largest beverage, food and packaging company with over 100 facilities in the Philippines, Southeast Asia, and China. It produces over 400 products across several business segments including beer, spirits, food and packaging. The company's marketing strategy is to enhance its existing businesses, diversify into industries that support the Philippine economy, identify synergies across businesses, invest in market-leading positions, and adopt world-leading practices. The overall goal is to benefit both the corporation and its customers through continuous improvement and global competitiveness.
This document provides a 10 step marketing plan for Jollibee, a large fast food chain in the Philippines. It identifies Jollibee's primary target market as the "Traditional Filipino Family" and analyzes their needs. It also examines Jollibee's competitors and pricing. The document outlines Jollibee's product offerings and marketing strategies, which include TV ads, social media, promotions and nationwide store distribution.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
The French coffee market is the 2nd biggest in Europe with €5.8 billion in annual sales and growing at a forecasted 4.1% CAGR through 2023. Distributors capture over half of the total industry value. Major trends shaping the market include premiumization through specialty coffee and pods, sustainability certification offering price premiums, and growth of ready-to-drink coffee due to health concerns. The industry is attractive due to these trends but highly competitive with generally low barriers to entry.
Jollibee is a Filipino-owned company that was founded by Tony Tan Caktiong and his family. They begin as an Ice Cream Parlor which later grew into an emerging global brand.
The document provides an overview of Jollibee Food Corporation (JFC), the largest fast food chain in the Philippines. It discusses how JFC was founded in 1978 and has since expanded to include multiple brands like Greenwich Pizza and Chowking. The document analyzes JFC's success in the Philippines, attributed to its understanding of local tastes, operational efficiency, and customer service. It evaluates JFC's mixed performance overseas and the challenges of transferring its core competencies abroad. Finally, it outlines JFC's expansion plans to continue focusing on the Philippines market, expand in China, and grow selectively in other overseas markets.
Jollibee Foods Corporation (JFC) began as an ice cream parlor in 1975 in the Philippines and has since expanded to become the largest fast food chain in the Philippines and operate over 5,800 stores across 34 countries. JFC seeks to expand its Jollibee brand through acquisitions and opening 300 new locations in North America by 2024. While the COVID-19 pandemic impacted JFC's financial performance in 2020, the company recovered in 2021 through aggressive international expansion and a shift towards delivery options. Going forward, JFC plans to continue its strong growth trajectory by opening 500 new stores in 2022.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
The Sleepy Armadillo Coffee House aims to create a welcoming environment for customers and employees while providing quality coffee products and services. Located in Ashland, Oregon, the coffee shop will offer freshly brewed coffee using various techniques as well as coffee beans, cups, gifts cards, baked goods, and coffee making equipment. The owner's goals are to distinguish the coffee shop with great tasting coffee at reasonable prices, build community through free social events, and create a comfortable place for people to socialize while treating all with respect.
This document presents a business plan for a Tata Starbucks kiosk. It discusses the coffee market in India, Starbucks' competitors in India such as Cafe Coffee Day and Barista, and provides a comparative analysis. The business plan outlines Starbucks' USP of providing specialty roasted coffee beans, proposed product offerings tailored to Indian customers, pricing strategy, target locations and markets, promotion strategies, and estimated annual expenses of Rs. 2,93,000. The conclusion reaffirms that Tata Starbucks will deliver high quality products and service through friendly employees, maintaining its fine reputation in the coffee business.
The document provides an overview of Universal Robina Corporation (URC), a large food manufacturing company based in the Philippines. It discusses URC's history dating back to 1954, outlines its various business divisions, and analyzes its target markets, products, marketing goals, competitive strengths/weaknesses, and key competitors. URC is a leader in branded snack foods in the Philippines and several Southeast Asian countries.
Walmart struggled in its expansion into Japan, entering the market in 2002 through the acquisition of Japanese retailer Seiyu. While Japan represented an attractive retail market opportunity due to its large economy and consumer spending, Walmart faced significant challenges including a cultural mismatch with Japanese consumers' preferences for quality over low prices. It also struggled to adapt its supply chain and store models to Japan's unique geographical and real estate constraints. Despite branding efforts, Walmart had difficulty competing with well-established Japanese retailers and other foreign competitors like Carrefour that better understood the local market. By 2015, Walmart sold off its majority stake in Seiyu, representing a failed expansion attempt into Japan.
Jollibee Food Corporation is a major Philippines-based food company that operates quick-service restaurants under the Jollibee brand. The document analyzes Jollibee's costs, revenues, market capitalization, and strategies from 2015-2019. It finds that Jollibee's variable costs increased over this period as sales grew. While revenue and number of stores increased each year, market capitalization declined in 2019. The document recommends ways for Jollibee to cut expenses to improve profits, such as reducing electricity and travel costs.
This document provides a case study on Jollibee Foods Corporation and their consideration of expanding internationally to Papua New Guinea, Hong Kong, and California. It summarizes Jollibee's history and growth in the Philippines since 1975. It also outlines some of the key human resources, operating, financial, and marketing issues Jollibee has faced in previous international expansions. These include strained relationships between domestic and international operations, cultural differences hampering decisions, and management issues at locations like Hong Kong. The document analyzes the fast food industry and Jollibee's position to help inform their choice of international strategy and location.
Jollibee Foods Corporation is a Philippine multinational fast food company founded in 1978. It has over 14,000 employees and operates in several international locations. Jollibee expanded internationally for competitive positioning, market seeking, and increasing brand awareness. Their expansion means included exporting, franchising, and greenfield investments. They had successful expansions in the Philippines and Taiwan but failed in Singapore due to partnership issues. Their core values focus on friendliness, flavorful food tailored to customer needs, a fun atmosphere, flexibility, and family. They considered expanding to Australia, Hong Kong, or California next.
This 10-step marketing plan summarizes Jollibee's strategy to target toddlers to senior citizens of all social classes, especially C, D, and E classes. It analyzes Jollibee's products and categories that meet customers' needs for affordable, tasty, and accessible fast food. The plan estimates Jollibee's large market share in the Philippines based on sales data and outlines Jollibee's competitive pricing, widespread store locations, and strategy to be a low-cost fast food producer with efficient supply and distribution.
Jollibee is the largest fast food chain in the Philippines, operating over 750 stores nationwide and enjoying a dominant market share greater than all multinational brands combined. The company has embarked on an aggressive international expansion plan with stores now in the US, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei. Through investments in information technology and a shared services center, Jollibee has improved productivity, increased savings, and enabled greater collaboration across its brands.
MBA Jollibee's Global Expansion Strategyelpinchito
Jollibee Foods Corporation is a Philippine based quick service restaurant company that began in 1975 and has since expanded to over 1,000 stores internationally through acquisitions and organic growth, with a vision of becoming a truly global brand by 2020. The company has pursued a strategy of targeting areas with large Filipino populations initially and is now focusing on high growth markets in countries like China, Indonesia, and Vietnam. Jollibee faces challenges in expanding globally such as competing with well-established international brands and adapting operations and menus to local tastes and regulations in new markets.
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
The document discusses Jollibee's international expansion strategies. It started as an ice cream parlor in the Philippines and became the largest fast food chain in the country. In the 1990s, it began expanding internationally but faced challenges implementing Tony Kitchner's strategy of rapid expansion without proper research. By 1997, a new general manager, Noli Tingzon, was considering three options for growth: entering Papua New Guinea by partnering with a franchisee, opening a fourth store in Hong Kong, or supporting existing stores in California to expand to other markets in the US. The recommendation was to pursue the Papua New Guinea opportunity to gain a first-mover advantage with minimal risk.
Jollibee's 10 step marketing plan targets Filipino families, especially kids from lower income brackets. It focuses on providing affordable, quality food that families can enjoy together. Jollibee dominates the fast food market in the Philippines and differentiates itself by appealing to Filipino tastes. The plan details Jollibee's target market, needs, competitors, products, pricing, widespread store locations, and promotional strategies like TV ads and events. Jollibee's low prices, product innovation, and family-oriented marketing have contributed to its success as the largest fast food chain in the Philippines.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The document discusses integrated marketing communications (IMC), which aims to make all aspects of marketing communications work together as a unified strategy. It explains the different levels of integration in IMC, including horizontal, vertical, internal, and external integration. Additionally, it covers topics such as the IMC planning process, understanding consumer behavior, and the various tools used in IMC like advertising, sales promotion, public relations, direct marketing, and others.
The document discusses strategies for upscaling a brand from the middle market segment to the premium segment. It notes that simply extending an existing brand name may not be successful if customers in the premium segment do not want to associate with a brand from a lower segment. It suggests using sub-brands or a new brand name to avoid this issue. Other recommendations include leveraging social media analytics to understand target audiences, developing personal relationships to build trust, focusing on the local community to build credibility, partnering with influencers, and delegating tasks through clear responsibilities to allow the business owner to focus on strategy during the upscaling process.
Do Food Tech Startups Have the Recipes for Consumers of Tomorrow —Joseph Zhou...Simba Events
1) The document discusses opportunities for food technology startups in China, including addressing issues like food safety, health, and sustainability.
2) It notes consumption upgrades are driving demand for higher quality food products. Technology is poised to be a disruptive force in the food industry as it has been in other sectors. Emerging areas like alternative proteins and insect proteins could see applications in China.
3) The author believes there are significant opportunities for food startups in China to address issues of food safety, waste, and access through innovative applications of technology.
0
Congestive Heart Failure
Rogert Castro
South University Online
Evidence Table Worksheet
I. PICOT Question:
Does an effective discharge plan (I) compared to routine care (C) influence Readmission rates (O) in patients, 65 years and older, who have been discharged after hospitalization with Congestive heart failure (P) over 30 days after discharge (T)?
Plus
1. Will you have a comparison group, or will subjects be their own controls? Yes, there will be a comparison group. The study population will have personalized post-discharge outpatient follow-up appointments, while the control group will not have the usual care.
2. Is a ‘time’ appropriate with your question—why or why not?
The allocated time is suitable for the study and will provide more time to follow up for patients after discharge.
0
II. Evidence Synthesis
Database: PubMed
(Parrinello et al., 2011)
(Ryan et al., 2013)
(Shao et al., 2013)
(Lee et al., 2016)
(Sharma et al., 2010)
Synthesis
(p) Population
Comprised of 22 discharged CHF patients
398 patients from heart failure discharge
The intervention group had 47 heart failure patients actively attending cardiac clinics.
11,985 eligible adults hospitalized for HF
62 746 COPD patients years old.
All the studies comprised of a study population that was either hospitalized for HF or heart related conditions such as COPD.
(i) Intervention
Early and personalized congestion guided ambulatory program.
7-day follow-up visits.
Self-management initiatives centered on the self-efficacy construct, in elderly patients with heart failure.
The timing and type of post-discharge follow-up
An early follow-up visit with the patient’s pulmonologist or primary care physician.
From the studies, there are several intervention methods and approaches that have been studied by scientists capable of decreasing readmissions
(c) Comparison
(c) Comparison 21 subjects for the control group
No control group
The Control group had 46 patients that received the usual care
7,935 eligible controls.
Usual care and no follow-up
These are primary studies, and it is proper for them to have controls as part of the research design to lower the effects of variables.
(o) Outcome.
Improved clinical compensation, enhanced quality of life, and a decrease in readmissions
A reduction in 30- day readmission rate.
Significantly improved confidence for salt and fluid control, self-management behavior, and reduction in heart failure-related symptoms.
Risks of readmission within 30 days after discharge.
A reduction in readmissions and emergency department visits.
Majority of the intervention measures taken significantly reduce readmission cases and risks for readmission.
(t) time
Six months of follow up visits.
30 days follow up visits.
12 weeks follow up visits.
30 days
30 days
Each study had a proper time frame that allowed the studies to be completed and answer the clinical question
III. Evaluation Table
Citation
Design
Sample ...
Marketing case study on procter & gamble (P&G)Rahbar Haque
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24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
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STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
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STEP 3: Which organization/industry is your project about?
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STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
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STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
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· Re.
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Services marketing - Jollibee Singapore
1. SINGAPORE POLYTECHNIC
SP BUSINESS SCHOOL
SERVICES MARKETING
BA 5120
AY 2014/15
SEMESTER 2
ASSIGNMENT REPORT
SERVICE BUSINESS REPORT
OF
JOLLIBEE SINGAPORE
SUBMITTED BY:
Name: Catherine Ann Pan
Admin No: 7183948
2. Table of Contents
Company Background................................................................................................................1
Forces facing the business - Government Policies ....................................................................1
Forces facing the business – Social Changes.............................................................................2
Forces facing the business – Business Trends ...........................................................................2
Forces facing the business – Advances in IT.............................................................................3
Forces facing the business – Internationalization......................................................................3
8Ps implemented - Product ........................................................................................................3
Core product...........................................................................................................................3
Actual product........................................................................................................................4
Augmented product................................................................................................................5
8Ps implemented - Price ............................................................................................................5
Psychological pricing.............................................................................................................5
Optional - product pricing......................................................................................................5
Project Bundle pricing............................................................................................................6
8Ps implemented - Place............................................................................................................6
Zero - level distribution channel ............................................................................................6
Franchising.............................................................................................................................6
8Ps implemented – Promotion...................................................................................................6
8Ps implemented – Production and Quality...............................................................................7
8Ps implemented – Process........................................................................................................7
8Ps implemented – People .........................................................................................................8
8Ps implemented – Physical evidence .......................................................................................8
Physical Layout...............................................................................................................8
Ambience ........................................................................................................................9
Staff Appearance.............................................................................................................9
Suggested supplementary service elements ...............................................................................9
ANNEX....................................................................................................................................11
3. 1
Company Background
Jollibee Singapore has successfully opened on March 12, 2013 at Lucky Plaza Orchard. The
subsidiary to bring the Philippine fast-food giant in Singapore was made possible with the help of
Hotelier Jenny Chua, 40% shareholder and co-founder of Beeworks following the agreement with
Jollibee Foods’ Golden Plate, who also led the opening along with Denny Flores, Jollibee’s Vice-
President for International Operations. The agreement will give 40% of Jollibee Singapore’s share to
the joint venture to be called Golden Beeworks.1
The famous fast food chain was founded by FORBES-ranked billionaire Tony Tan on January 28,
1978 and is the most earning fraction of his company, Jollibee Foods Corporation (JFC). Singapore,
who hosts over 200,000 Filipinos, became the Philippine fast food giant’s number one outlet globally
only three months after it opened in terms of sales. There are over 4000 stores managed by JFC, 92
of which are international outlets from the USA to Vietnam.
Belonging to the food industry, the chain serves varieties of American-style, high-quality, great-
tasting and affordable meals ranging from fried chicken, spaghetti, fries, burgers, sides and
sandwiches in a fast-food service setting. It adheres to the standards of food quality, service and
cleanliness for more than 35 years.
Forces facing the business - Government Policies
Singapore businesses are allowed to hire foreigners as long as it can reach its quota. There’s a ratio
between the number of foreigners and Singaporeans that are allowed to work in a company. A
boycott has been raised previously when the chain has initially opened as locals had the perception
that its hiring preferences are mostly Filipinos, but this has since been clarified as nearly 80% of the
company staff are PRs and Singaporeans. In fact, Certification of Fair Employment Practices by
TAFEP has been issued to the chain as a proof that they give equal employment opportunities.2
They have to meet Singapore’s food safety standards to ensure that they provide clean and safe food
to their customers. In fact, Jollibee Singapore got an A rating on its NEA license for food hygiene
standards.
The chain had to comply as well with the HALAL certification as the country is diversified with
variety of races where there’s a big fraction belonging to the Muslim community. This has also
helped in expanding the company’s brand share from competitors headed by McDonald’s, KFC and
1
Wells, J.. “Hotelier Jennie Chua’s New”. Retrieved12, January 2015from http://www.forbes.com/sites/forbesasia/2012/11/28/hotelier-jennie-chuas-
new-challenge-bringing-jollibee-fast-food-to-singapore/
2
Charlton, T..(2013). Singapore Business Review. “Meet the Singaporean faces”, RetrievedJanuary 20, 2015 from
http://sbr.com.sg/retail/exclusive/meet-singaporean-faces-jollibee
4. 2
Burger King in the country. Annex - Figure 1 shows the certifications displayed in the chain’s front
area.
Forces facing the business – Social Changes
Increasing obesity rate is one of the most important social factors affecting the life of the people. For
consumers who preferred and who had decided to go “healthy” are the ones that had fallen out of the
market. Most businesses would rather go for brand sharing rather than expanding the market as it’s
easier for them to convince consumers to switch to their brand rather than convince someone to eat
fast-food when they’re not really into it. In line with the changes, businesses try to promote their
food as “healthy” by adding healthier menus. Jollibee Singapore hasn’t done this yet, not even on
any of their outlets. This change doesn’t seem to affect them since consumers patronize them
because of their food’s unique taste regardless if healthy or not.
Another trend is for customers who are avid fan of collectibles such as Hello Kitty, Despicable Me
minions or Line plush toys. Fans are willing to queue and buy just to get their hands on these items.
Competitors like McDonald’s had taken advantage of this and incorporated these toys where
customers can purchase limited edition collectibles for every purchase of a kiddie or value meal.
Jollibee Singapore hasn’t implemented this yet, although outlets from other country (like in
Philippines) have been doing this.
A large part of Singapore consumers are into spicy foods. This is one of the reasons why most food
outlets have regular and spicy menu versions. Jollibee Singapore, as of this writing hasn’t applied
this yet. It will be very effective if they’ll apply this in order to engage these types of consumers who
prefer spicy foods.
Forces facing the business – Business Trends
Businesses especially fast-food chains find it hard to gain loyalty of the millennial generation since a
lot of customizable options are available for the menu that provide for a little more than the price of a
combo meal. Fortunately, the chain is one of the options consumers consider since it offers a variety
of menu for an affordable price.
Another trend to consider is where business shows which organizations they are supporting. Jollibee
Singapore, in part of the rest of the outlets is a major supporter of different organizations involving
donations most benefitting kids and the poor. (Annex – Figure 2)
5. 3
Forces facing the business – Advances in IT
Almost all big businesses in the food industry of Singapore had implemented the use of card
payments like Nets, VISA, credit, debit, master cards, among others. The chain however, still hasn’t
implemented this option as of this writing as payments are still made by cash.
Social media frenzy has been widely used by businesses in promoting their products considering that
a big part of the population is into it. Jollibee had taken advantage of this as well. They reach out to
their customers through social media which is, so far, their only means for promotion and awareness.
Advances in IT makes Singapore life faster and easier, and certain things like ordering for delivery
can be done via an app or a website. Unfortunately, Jollibee Singapore is yet to have this. It is one of
the important factors they should consider having as some are not patient enough to queue for long
especially when they can order from others.
Forces facing the business – Internationalization
There’s a slight difference on the taste if you compare it to the same meal you’ll have in the
Philippines. This is because of the trading policies and the limits of the ingredients you can import,
develop and sell in the country. This usually happens whenever a company goes global, hence in a
food service, it also has to adapt somehow to the local tastes.
The same goes with other meals that should be originally included in the menu but are not being sold
depending on the country where the outlet is. Trade barriers wouldn’t allow other foods to be
imported yet manufactured in Singapore if it doesn’t meet their standards. From time to time, fans
who are familiar of the menu would complain of missing out these opt-out dishes.
Singapore have diversifies races. Some of which are only comfortable if they are being served with
their same race. Because of the internationalization, it provided an opportunity for the business to
hire employees of different races that certain types of customers are more comfortable to be served
with.
8Ps implemented - Product
Core product
Provide delicious American-style food with a Filipino twist
Happiness on every bite
Value Meals for an affordable price
Hygienic environment and safe food
6. 4
Actual product
Refer to Annex – Figure 3 for sample pictures
Breakfast
Solo Value Meal
Breakfast Yum 3.50 4.50
BeefHotdog 4.00 5.00
ChickenTocino 5.00 6.00
BeefTapa 5.00 6.00
Regular Meals
7. 5
Augmented product
Party/Event Reservations – this has been effective not just for parties but for people handling
seminars. Food packages are very affordable compared to others. Staff, party and event materials
are included in the package as well. (Annex - Figure 4)
Social media platforms for inquiries, feedbacks and suggestions – this has made it easier for
consumers to air out their side to the management at the touch of their fingertips. The admins had
effectively managed the page, engaging interactions in the online community.
Facebook Account: https://www.facebook.com/JollibeeSG/
Instagram and Twitter: @jollibee_sg
Mascot entertainment on reserved events – in some cases, big special occasions such as store
opening. This is very effective especially on kids who are the ones most awed when seeing it.
The mascot is also being used in reserved events like parties, openings, celebrations and
promotions. (Annex - Figure 4A)
Warm, friendly and helpful customer service is also there to assist customers with smile and
courteous greeting. This has been a trademark for Jollibee to promote happiness and joy so
customers are able to eat with more convenience.
The chain has succeeded in attracting and maintaining its customers primarily because most of the
supporters are Filipinos and they are serving the range of products most sought out by customers.
Aside from the actual product, the chain has maintained the core product that comes along with it as
well. The augmented services have made it easier for the chain to reach out to their customers
especially in a culture that is far different from where the chain originally came from.
8Ps implemented - Price
The pricing strategy used depends on the range of products and how they were ordered:
Psychological pricing – used for their set of value meals (2 main meals + 1 drink) and even
for ala carte orders. The psychological pricing doesn’t really add much to the cost. In general,
it has effectively positioned the product as affordable.
Example: Yum with Cheese for 2.20, add drinks for 4.60 Value Meal
Optional - product pricing – is added when consumers go for upsize or any upgrade on their
meals. This has to be the cheapest upsize pricing you can see if not from all, but from most in
the food industry. Even hawker centres charges $1 for just extra rice.
8. 6
Example: Add 0.50 cents to upgrade rice with Mashed Potato, French Fries or Buttered Corn
Project Bundle pricing - used in pricing their bucket meals (a combination of different ala
carte dishes). Buying this option has provided the consumers better ways to save money for a
package deal instead of buying per piece.
Example: Bucket Meal A (16 pcs. Chicken, 4 sides, 2 spaghetti, 4 medium soda) for only $28.00
8Ps implemented - Place
The type of distribution channels being used actually depends on several factors.
Zero - level distribution channel – describes the channel between the fast-food chain and its
customers. Customers go directly to the outlet to avail the product. Currently, there’s only
one outlet in Orchard, Singapore.
Franchising – Jollibee Foods Corporation also offers franchising packages to interested
parties. Jollibee Singapore however is an international outlet extension of the owner itself and
is not a franchise. There are no talks, whatsoever, if anyone locally is willing to sign up for a
franchise.
The only outlet available resulted into long queues with 30 minute waiting time. While this may be
good in terms of sales, customer experience is affected. It will be better if more outlets are soon to be
opened to cater to customers especially those coming in from places that are too far away from the
current chain location.
8Ps implemented – Promotion
Jollibee Singapore’s promotional activities did not include any TV or radio advertisements and only
concentrated in reaching consumers by:
Advertising through electronic media (Internet, News Online, YouTube, Social Media)
Example: An article from Forbes Asia entitled “Hotelier Jennie Chua's New Challenge:
Bringing Jollibee Fast Food to Singapore” from
9. 7
http://www.forbes.com/sites/forbesasia/2012/11/28/hotelier-jennie-chuas-new-challenge-
bringing-jollibee-fast-food-to-singapore/
Sales Promotion through social media (Figure 5)
Marketing Public Relations (Publicity)
Example: An article from Singapore Business Review entitled “Meet the Singaporean faces
at Jollibee” from http://sbr.com.sg/retail/exclusive/meet-singaporean-faces-jollibee
In-store print ad posters. (Figure 6)
These approaches were effective so far for Jollibee Singapore’s promotion because the people are
more concentrated into the internet rather than watching TV. Most households have cable channels
and won’t likely bother to watch commercials. The trend nowadays is more towards social media
where people can get a chance to interact. Even news is being read online as well.
8Ps implemented – Production and Quality
Singapore always practices strict food regulations affecting all channels in the food industry from the
manufacturer supplying the food items to the food outlet itself. They require these channels to obtain
certifications from food quality to safe and hygienic business environment. When it comes to food
quality, Jollibee Singapore adheres to all the standards and certifications required. In fact, their
certifications are posted in front of the outlet premises to ensure everyone on the quality of food
they’re serving their customers. In terms of production, Jollibee Singapore ensures to cater to all
customer orders. They predict the number of orders that are expected to come the next day and plan
the amount of product supply they’ll be receiving. Of course there will be instances that they ran out
of food supply (such as particular chicken parts) but these things happen mostly during closing time.
As of this writing, there haven’t been any complaints published relating the quality of the food being
served by the chain. This shows that they have met the standards required for food establishments in
the country.
8Ps implemented – Process
The process starts from customers queuing and ordering food in the cashier. After payment has been
made they can go straight to the table to sit down and enjoy their food. Additional small orders can
be done without the need to queue again. The chain experiences long queues most days especially on
weekends which can last up to 30 minutes (previously was 3 – 4 hours) and reserving seats is
definitely not allowed. To save time, waiters go around the queues and jot down orders on a sheet so
10. 8
customers will only need to give it as soon as they reached the cashier area. This process saves the
time spent in deciding which to order whenever a customer is facing the counter.
The fast food chain promotes fast, accurate and efficient customer service. The entire system is
composed of the front (cashier, waiter and manager) and the back (janitor and kitchen staff) end
support. Staffs are actually trained to handle all around service which means they should be able to
handle both front and back end support. This means a cashier can be a waiter, in the kitchen or a
janitor. This way, staffs are flexible enough to provide service to their customers. Fast food chains
are busy most times especially on weekend, and which ever support lacking will totally affect the
whole system so flexibility is proven to be an important aspect of the entire fast food system.
The organized flow and the flexible staff provides systematic approach towards serving the
customers which has contributed as to why people don’t bother to queue for long just to be able to
obtain the product. Most customers interviewed say that the process has been faster than what it has
been previously during the chain’s opening days. (Figure 7)
8Ps implemented – People
Interactions are between:
Customers to customers – people queuing especially for long periods of time get the chance to
brush elbows with others queuing as well. (Figure 8A)
Customers and staff – customers first interact with cashier and managers (acting as / assisting
cashiers) in purchasing orders. As soon as they reach the table, they get to interact with waiters
(if they have additional orders waiting to be delivered) or janitors (such as clearing tables).
(Figure 8B)
8Ps implemented – Physical evidence
Physical Layout
Jollibee Singapore has provided a separate space from the main outlet itself which is intended as
waiting area where people line up to queue. Behind the waiting area is an extension of the chain
where the food storage is located. The chain comes in glass doors with in-store posters of featured
value meals and services offered. The queue runs from the separate space and halfway towards the
six cashier counters where big menus are being displayed on top for easy customer reference. On the
right side next to the entrance door is a separate table with covered posts intended for interviewing or
simple staff meeting. On the left side from the cashier is the dining area. Two kinds of tables are
situated, the normal ones and the higher ones at the side that looks like a mini bar. Chairs are
11. 9
different depending on which part of the dining area. The ones on the side walls have chairs which
are soft and wide for 2 people whereas the chairs in the middle area are the normal ones. Chairs are
higher at the bar side to match the high tables. The condiments section is located on the left side of
the cashier. Janitor area is somewhere towards the right of the dining hall. Going further to the right
is the washroom section for hands only as there’s no toilet provided. This is considerably fine since
behind the fast food chain is the mall’s toilet. There’s a room beside the washroom which is reserved
to handle events such as parties or seminars. The layout is wide enough to occupy all the tables and
even though there are lots of diners, it doesn’t look as crowded as one will have expected especially
if you judge the long queue. (Figure 9A and 9B)
Ambience
The ambience of the fast food chain provides a happy feeling probably coming first from the colour
theme (orange, red, gray and yellow) selected on the chain matching the lights which brightens up
the place even more. The fire extinguishers situated on every corner and the emergency exit map
provides security and safeness of the dining environment. In times where there are loads of diners,
people chatting around may appear noisy but still, the good food makes up for it. (Figure 10)
Staff Appearance
Staffs wear uniforms matching the colour theme of the fast food chain. The hair is neatly tied and
covered with hair net and a matching cap bearing the chain logo. The managers looked more formal
in their blue stripe and red scarf (used as tie) which makes them distinguishable from the rest of the
staff. Jollibee requires all of their staff to practice working with a smile at all times. They are very
courteous and friendly as well. This makes them appear approachable by customers. Good food plus
good customer service provides an overall enjoyable dining experience. (Figure 11)
Suggestedsupplementary service elements
Indoor playground – kids dining with families would normally loiter and run around and you
can’t have them sit still in the chair. Sometimes, they are the cause of spilled drinks or even
accidents from bumping against other customers. It would be an additional service if the chain
can allocate a playground space for these kids so as to avoid these accidents from occurring.
Special mascot appearances even without event reservation – it will be nice if they can provide a
Jollibee mascot appearance via customer request on occasions like birthdays for even just 5
minutes, enough to greet the celebrant. It will create more happiness and may probably gather
more customers to dine into the chain on special events.
12. 10
Take away corner – both diners and take away orders are being handled in the same counter. It
will be beneficial for these customers if there will be a corner for take away service so that they
don’t have to queue together with the diners. This will lessen the queue as fast as possible as
well.
Automated ordering service – some restaurants have tablets situated on each table so customers
can order from there without the need to queue outside. This however has not been implemented
in fast food chains. If this is implemented, it can help lessen the queue especially if more
customers are queuing for takeaway rather than dining in.