The document discusses various marketing strategies used by companies to promote their products in rural areas of India. It describes initiatives by Dabur India to educate retailers through role-plays, and campaigns by Brooke Bond Lipton, Reckitt and Coleman, and Hindustan Lever Limited targeting rural consumers. It also summarizes rural marketing campaigns conducted by companies like Philips, Marico Industries, ACC Cement, and promotions used by brands like Breeze soap, A1 Tea, and Tiger biscuits. Common rural marketing methods mentioned include van campaigns, participation in local fairs and festivals, and using local media like cinema, radio, newspapers, and outdoor advertising.

1. Jimmi Garg