3340 Digital Story Telling October 7 2008Neil Foote
This document discusses digital storytelling tools and the importance of interaction and involvement in digital media. It highlights that digital media allows for a multidirectional flow of information, enhancing learning. Traditional storytelling focuses on text and photos with periodic updates, while digital media allows for immediacy, non-linear presentations, and richer content. The five "I"s of digital storytelling are identified as interactivity, involvement, immediacy, integration, and in-depth. Strategic uses of interactivity by news organizations are also described.
Blackboard Webinar Slides: Engage Your Education Community by Owning Your Com...Blackboard
The document discusses strategies for effective communication by school district leaders to engage education communities and address challenges. It recommends owning a comprehensive communication strategy using multiple channels to build relationships and trust. An example is provided of the Tupelo Public School District that uses the Blackboard Connect notification system to improve parent involvement and streamline communication.
Social media is a group of internet-based applications that allow users to create and share content. It takes two main forms: company-to-consumer communication where companies can connect with customers based on location, and user-generated content where people share information. For example, McDonald's offered gift cards to people who checked in at restaurants on social media, increasing check-ins by 33% and generating over 50 blog posts and articles. Social media is also shifting how people communicate interpersonally, with many preferring mediated communication like texting over face-to-face interaction, which can weaken relationships as people experience information overload.
Answers a few questions for Public Information Officers:
- What is social media?
- Who’s playing? Why?
-How can new tools can help me in my role in emergency and disaster management?
The document discusses using various media for advocacy purposes. It defines advocacy as trying to influence policy outcomes and resource allocation to help people. Social media is described as online communications that allow people to easily shift between being an audience and author by posting and sharing content. Effective advocacy requires an integrated strategy using both traditional media like newspapers as well as social media like blogs, wikis and social networks to build awareness and support among partners and policymakers. Different media are assessed in terms of their content strengths and weaknesses for advocacy. An integrated approach is advocated to maximize reach and engagement.
Social Media goes to College; Presentation on building social media communities for UNC CASUE 2010.
Presentation with speaker notes: http://www.slideshare.net/ncsumarit/cause10-smnotes
1) The document discusses how the evolution of the World Wide Web from Web 1.0 to Web 3.0 has made publicness nearly free and easy through social media platforms and connectivity.
2) It explores both the benefits and risks of publicness, such as developing global connections but also losing privacy. Maintaining privacy requires effort and can come at an opportunity cost of missed connections.
3) A survey discussed in the document shows differing opinions on the importance of privacy versus publicness, with some valuing privacy over security concerns while others see publicness as important for building relationships and access to information.
4) In conclusion, the document argues that while publicness is beneficial
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
3340 Digital Story Telling October 7 2008Neil Foote
This document discusses digital storytelling tools and the importance of interaction and involvement in digital media. It highlights that digital media allows for a multidirectional flow of information, enhancing learning. Traditional storytelling focuses on text and photos with periodic updates, while digital media allows for immediacy, non-linear presentations, and richer content. The five "I"s of digital storytelling are identified as interactivity, involvement, immediacy, integration, and in-depth. Strategic uses of interactivity by news organizations are also described.
Blackboard Webinar Slides: Engage Your Education Community by Owning Your Com...Blackboard
The document discusses strategies for effective communication by school district leaders to engage education communities and address challenges. It recommends owning a comprehensive communication strategy using multiple channels to build relationships and trust. An example is provided of the Tupelo Public School District that uses the Blackboard Connect notification system to improve parent involvement and streamline communication.
Social media is a group of internet-based applications that allow users to create and share content. It takes two main forms: company-to-consumer communication where companies can connect with customers based on location, and user-generated content where people share information. For example, McDonald's offered gift cards to people who checked in at restaurants on social media, increasing check-ins by 33% and generating over 50 blog posts and articles. Social media is also shifting how people communicate interpersonally, with many preferring mediated communication like texting over face-to-face interaction, which can weaken relationships as people experience information overload.
Answers a few questions for Public Information Officers:
- What is social media?
- Who’s playing? Why?
-How can new tools can help me in my role in emergency and disaster management?
The document discusses using various media for advocacy purposes. It defines advocacy as trying to influence policy outcomes and resource allocation to help people. Social media is described as online communications that allow people to easily shift between being an audience and author by posting and sharing content. Effective advocacy requires an integrated strategy using both traditional media like newspapers as well as social media like blogs, wikis and social networks to build awareness and support among partners and policymakers. Different media are assessed in terms of their content strengths and weaknesses for advocacy. An integrated approach is advocated to maximize reach and engagement.
Social Media goes to College; Presentation on building social media communities for UNC CASUE 2010.
Presentation with speaker notes: http://www.slideshare.net/ncsumarit/cause10-smnotes
1) The document discusses how the evolution of the World Wide Web from Web 1.0 to Web 3.0 has made publicness nearly free and easy through social media platforms and connectivity.
2) It explores both the benefits and risks of publicness, such as developing global connections but also losing privacy. Maintaining privacy requires effort and can come at an opportunity cost of missed connections.
3) A survey discussed in the document shows differing opinions on the importance of privacy versus publicness, with some valuing privacy over security concerns while others see publicness as important for building relationships and access to information.
4) In conclusion, the document argues that while publicness is beneficial
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
The document discusses how new media such as social networks, user-generated content, and mobile technologies can be used for public health purposes. It outlines how public health organizations can increase the reach of their interventions and engage with the public through these new channels. While new media provides opportunities, it also presents challenges regarding information access and balancing professional and personal interactions online. The CDC is highlighted for its use of Facebook, Twitter, and mobile messaging to share health information with broad audiences.
Technology can help churches in several ways:
1) Technology enables communication, community, discipleship, and counseling by allowing churches to connect with members through social media, websites, apps, and other platforms.
2) Mobile phones are the most widespread technology globally and churches should focus on SMS, apps, and mobile-friendly websites to engage members.
3) Churches need to establish a presence on major social media platforms like Facebook, Twitter, and Instagram to communicate with younger generations and spread their message.
A workshop from Museums and the Web 2009.
This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address:
* The range of web-based social media available to museums.
* The issues that will arise in planning for such applications.
* How to anticipate/address such issues.
see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
3CMA Regional Conf: Government Website Trends - Why Email is FundamentalGranicus
Presentation by Scott Burns at the 3CMA Regional Conference in Bloomington, MN (March 2012). Focuses on integrating email as fundamental to government website and communications.
iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...iMedia Connection
iMedia October Breakthrough Summit
Insight Address: "Search and Discovery of Content"
Mike Bloxham, Director, Insight & Research, Center for Media Design, Ball State University
This document summarizes a social media masterclass presentation covering key topics for healthcare organizations to effectively use social media. It discusses what social media is, why organizations should use it, best practices like listening and engaging in conversations rather than just broadcasting. It also covers common mistakes, using agencies, crisis communications, media relations, patient engagement, and the importance of social media policies. The overall message is that social media is a powerful tool for engagement if used strategically and aligned with organizational objectives.
The document discusses several blogs run by Oregon State University:
1) Mastery of Aging Well blog focuses on aging resources and ties into online learning modules.
2) H2ONCoast blog provides water and watershed education and training.
3) Electronic Papyrus blog engages audiences around instructional and innovative new media use, with about 1 post per month reaching over 100 countries and 127,000 visits.
It also provides tips on measuring blog success, such as number of visitors, comments, and links; and choosing blog topics and styles.
This document discusses social media and its use for extension outreach. It defines social media as media for social interaction using accessible communication techniques. It provides examples of social media categories and luminaries in the field. It discusses how social media can help extension outreach by reaching more people with less effort, reaching new audiences, and maximizing volunteer activities like crowdsourcing. Nicole Strong then discusses how she uses social media for efficient outreach, community management, peer-to-peer learning, professional networking, and creativity/service.
Virtual Advising and Recruiting: Opportunities to Increase Recruitment and Re...Cathi Alabama-Baldwin
This document discusses how virtual recruiting and advising can help bridge the gap for adult learners in higher education by providing a relationship with their campus. It notes that online enrollments have increased significantly in recent years and that technology helps institutions provide flexible and efficient contact with online adult learners. It then provides examples of technological methods like Skype, Google Hangouts and Big Blue Button that can be used for virtual advising sessions and compares their features.
"Communication is a strategic function necessary for the success of the mission of the United Methodist Church" Book of Discipline 2012, 1806. As such this topic is aimed at bolstering the activities of the UMYF through effective communication.
This document discusses social media monitoring and setting up "traplines" or alerts to track topics of interest online. It defines social media monitoring and explains its importance for gathering information during emergencies. It provides tips on setting objectives, prioritizing information, and understanding context. Specific tools are outlined for setting up search alerts on platforms like Google Alerts and RSS feeds. Setting up a virtual operations support team (VOST) is presented as a way to organize monitoring efforts and provide filtered information to emergency response agencies.
This document discusses corporate communication in the digital context. It outlines the objectives of teaching public relations skills, including enabling students to work as PR professionals and develop strong communication abilities. The document then discusses trends in media consumption, such as people getting information from multiple sources and requiring repeated exposure before believing information. It also outlines the social media ecosystem and risks to reputation online. While two-way symmetrical communication is ideal in social media, true dialogue is difficult due to the scale of online conversations and organizations' inability to respond to all users. The document concludes by listing the expected outcomes of the course in public relations skills.
AAPOR - comparing found data from social media and made data from surveysCliff Lampe
This presentation was for the 2014 AAPOR conference, and deals with specific components of how "big data" from social media is different from data acquired through surveys.
The document discusses the pros and cons of using "big data" from social media for social science research. It outlines how social media interactions can be mined for insights but have challenges regarding access, representativeness, validity, and ethics. While big data is inexpensive and covers large scales, more interdisciplinary work is needed to properly test its issues before replacing surveys. Big data is only just beginning to be applied to social questions.
Using Mobile Technologies For Outreach And EducationTechSoup
Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.
The document discusses a CDC pilot project called #TalkHIV that used Twitter to engage African American men and women aged 18-24 about HIV prevention from March to December 2010. The project found that Twitter provides an engaging platform to start dialogues with target audiences, especially when meeting them where they are and communicating in a way that opens conversations. Key lessons learned included establishing credibility through partnerships, continually tweeting to grow an audience, and creating a consistent Twitter persona.
Social networking sites and their means of creatingtinybubbles9011
Social networking sites have become a major part of daily life and a means of creating authenticity. They allow users to share personal updates and media with friends and followers in a complex blend of private and public communication. However, social networks also collect vast amounts of personal user data and information about relationships and activities, raising issues about ownership of user data and how public or private interactions are intended to be. The emergence of mobile apps has further converged social media with daily communication.
This document discusses social networking and its impacts. It defines social networking as connecting with others through shared interests using websites and apps. While social networking facilitates connections, it can also negatively impact users, especially youth. Too much time on social networks can lead to social isolation and psychological problems. It also poses privacy and security threats. However, social media also has benefits like keeping people informed and building career opportunities. Maintaining transparency and engagement are important to address its risks.
This document discusses older people's use of online social networking and the internet. It finds that about a third of older people regularly use the internet, valuing email and hobby sites. Social networking sites are increasingly used by older generations to stay connected with family and friends. While social networking can increase feelings of community, it may also reinforce individualism and digital divides for those without access. More research is needed on how older adults use social media.
3340 Digital Story Telling February 26 08Neil Foote
This document discusses the shift from traditional to digital storytelling and the importance of interaction and involvement. It outlines some key differences like immediacy, non-linear presentations, and shorter segments in digital media. It emphasizes how digital media allows for multidirectional communication compared to the traditional one-way flow of information. The document also provides examples of incorporating interactivity, like interactive maps and timelines, from news organizations to enhance learning for users.
This document discusses types of convergence in journalism and strategies for digital storytelling. It emphasizes the importance of interaction and involvement between journalists and audiences. Reporters are encouraged to use multimedia tools like video, audio, photos and graphics to enhance stories and make them more engaging for readers. The document provides tips for strategic use of multimedia, including dividing stories into logical segments and matching different media elements to different parts of the story. It also covers managing interactive projects, with steps like organizing teams, planning, collecting data, production, testing and revising, and monitoring results. Throughout, the focus is on how journalists can integrate multimedia and interactivity to tell compelling stories and better involve audiences.
The document discusses how new media such as social networks, user-generated content, and mobile technologies can be used for public health purposes. It outlines how public health organizations can increase the reach of their interventions and engage with the public through these new channels. While new media provides opportunities, it also presents challenges regarding information access and balancing professional and personal interactions online. The CDC is highlighted for its use of Facebook, Twitter, and mobile messaging to share health information with broad audiences.
Technology can help churches in several ways:
1) Technology enables communication, community, discipleship, and counseling by allowing churches to connect with members through social media, websites, apps, and other platforms.
2) Mobile phones are the most widespread technology globally and churches should focus on SMS, apps, and mobile-friendly websites to engage members.
3) Churches need to establish a presence on major social media platforms like Facebook, Twitter, and Instagram to communicate with younger generations and spread their message.
A workshop from Museums and the Web 2009.
This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address:
* The range of web-based social media available to museums.
* The issues that will arise in planning for such applications.
* How to anticipate/address such issues.
see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
3CMA Regional Conf: Government Website Trends - Why Email is FundamentalGranicus
Presentation by Scott Burns at the 3CMA Regional Conference in Bloomington, MN (March 2012). Focuses on integrating email as fundamental to government website and communications.
iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...iMedia Connection
iMedia October Breakthrough Summit
Insight Address: "Search and Discovery of Content"
Mike Bloxham, Director, Insight & Research, Center for Media Design, Ball State University
This document summarizes a social media masterclass presentation covering key topics for healthcare organizations to effectively use social media. It discusses what social media is, why organizations should use it, best practices like listening and engaging in conversations rather than just broadcasting. It also covers common mistakes, using agencies, crisis communications, media relations, patient engagement, and the importance of social media policies. The overall message is that social media is a powerful tool for engagement if used strategically and aligned with organizational objectives.
The document discusses several blogs run by Oregon State University:
1) Mastery of Aging Well blog focuses on aging resources and ties into online learning modules.
2) H2ONCoast blog provides water and watershed education and training.
3) Electronic Papyrus blog engages audiences around instructional and innovative new media use, with about 1 post per month reaching over 100 countries and 127,000 visits.
It also provides tips on measuring blog success, such as number of visitors, comments, and links; and choosing blog topics and styles.
This document discusses social media and its use for extension outreach. It defines social media as media for social interaction using accessible communication techniques. It provides examples of social media categories and luminaries in the field. It discusses how social media can help extension outreach by reaching more people with less effort, reaching new audiences, and maximizing volunteer activities like crowdsourcing. Nicole Strong then discusses how she uses social media for efficient outreach, community management, peer-to-peer learning, professional networking, and creativity/service.
Virtual Advising and Recruiting: Opportunities to Increase Recruitment and Re...Cathi Alabama-Baldwin
This document discusses how virtual recruiting and advising can help bridge the gap for adult learners in higher education by providing a relationship with their campus. It notes that online enrollments have increased significantly in recent years and that technology helps institutions provide flexible and efficient contact with online adult learners. It then provides examples of technological methods like Skype, Google Hangouts and Big Blue Button that can be used for virtual advising sessions and compares their features.
"Communication is a strategic function necessary for the success of the mission of the United Methodist Church" Book of Discipline 2012, 1806. As such this topic is aimed at bolstering the activities of the UMYF through effective communication.
This document discusses social media monitoring and setting up "traplines" or alerts to track topics of interest online. It defines social media monitoring and explains its importance for gathering information during emergencies. It provides tips on setting objectives, prioritizing information, and understanding context. Specific tools are outlined for setting up search alerts on platforms like Google Alerts and RSS feeds. Setting up a virtual operations support team (VOST) is presented as a way to organize monitoring efforts and provide filtered information to emergency response agencies.
This document discusses corporate communication in the digital context. It outlines the objectives of teaching public relations skills, including enabling students to work as PR professionals and develop strong communication abilities. The document then discusses trends in media consumption, such as people getting information from multiple sources and requiring repeated exposure before believing information. It also outlines the social media ecosystem and risks to reputation online. While two-way symmetrical communication is ideal in social media, true dialogue is difficult due to the scale of online conversations and organizations' inability to respond to all users. The document concludes by listing the expected outcomes of the course in public relations skills.
AAPOR - comparing found data from social media and made data from surveysCliff Lampe
This presentation was for the 2014 AAPOR conference, and deals with specific components of how "big data" from social media is different from data acquired through surveys.
The document discusses the pros and cons of using "big data" from social media for social science research. It outlines how social media interactions can be mined for insights but have challenges regarding access, representativeness, validity, and ethics. While big data is inexpensive and covers large scales, more interdisciplinary work is needed to properly test its issues before replacing surveys. Big data is only just beginning to be applied to social questions.
Using Mobile Technologies For Outreach And EducationTechSoup
Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.
The document discusses a CDC pilot project called #TalkHIV that used Twitter to engage African American men and women aged 18-24 about HIV prevention from March to December 2010. The project found that Twitter provides an engaging platform to start dialogues with target audiences, especially when meeting them where they are and communicating in a way that opens conversations. Key lessons learned included establishing credibility through partnerships, continually tweeting to grow an audience, and creating a consistent Twitter persona.
Social networking sites and their means of creatingtinybubbles9011
Social networking sites have become a major part of daily life and a means of creating authenticity. They allow users to share personal updates and media with friends and followers in a complex blend of private and public communication. However, social networks also collect vast amounts of personal user data and information about relationships and activities, raising issues about ownership of user data and how public or private interactions are intended to be. The emergence of mobile apps has further converged social media with daily communication.
This document discusses social networking and its impacts. It defines social networking as connecting with others through shared interests using websites and apps. While social networking facilitates connections, it can also negatively impact users, especially youth. Too much time on social networks can lead to social isolation and psychological problems. It also poses privacy and security threats. However, social media also has benefits like keeping people informed and building career opportunities. Maintaining transparency and engagement are important to address its risks.
This document discusses older people's use of online social networking and the internet. It finds that about a third of older people regularly use the internet, valuing email and hobby sites. Social networking sites are increasingly used by older generations to stay connected with family and friends. While social networking can increase feelings of community, it may also reinforce individualism and digital divides for those without access. More research is needed on how older adults use social media.
3340 Digital Story Telling February 26 08Neil Foote
This document discusses the shift from traditional to digital storytelling and the importance of interaction and involvement. It outlines some key differences like immediacy, non-linear presentations, and shorter segments in digital media. It emphasizes how digital media allows for multidirectional communication compared to the traditional one-way flow of information. The document also provides examples of incorporating interactivity, like interactive maps and timelines, from news organizations to enhance learning for users.
This document discusses types of convergence in journalism and strategies for digital storytelling. It emphasizes the importance of interaction and involvement between journalists and audiences. Reporters are encouraged to use multimedia tools like video, audio, photos and graphics to enhance stories and make them more engaging for readers. The document provides tips for strategic use of multimedia, including dividing stories into logical segments and matching different media elements to different parts of the story. It also covers managing interactive projects, with steps like organizing teams, planning, collecting data, production, testing and revising, and monitoring results. Throughout, the focus is on how journalists can integrate multimedia and interactivity to tell compelling stories and better involve audiences.
Blackboard Webinar: Engage Your Education Community by Owning Your Communicat...Blackboard
The document discusses effective communication strategies for school district leaders to engage education communities and address challenges. It recommends developing a comprehensive communication plan utilizing multiple channels to consistently communicate with stakeholders in a clear, timely manner. It also stresses the importance of transparency and integrating communication efforts to build trust and manage perceptions in today's digital landscape where information spreads rapidly.
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
The document discusses various technologies that can be used to enhance events, including blogs, podcasts, RSS feeds, social media, wikis, and more. It provides examples of how each technology could be used and highlights benefits like reaching a global audience, engaging people, and increasing productivity. The document also emphasizes understanding audiences, writing clearly for the web, establishing trust, and creating a strategic plan for adopting technologies.
This document provides an overview of key concepts in online journalism and web reporting. It discusses what constitutes news and how stories originate. It also outlines nine elements that determine the newsworthiness of a story, including timeliness, impact, prominence, proximity, conflict, novelty, consequences, currency, and human interest. The document then covers best practices for online storytelling, including the four core elements of digital journalism and tips for headlines, story structure, use of images and hyperlinks, and original reporting. It also provides guidance on evaluating sources, using multimedia, and addressing ethics in online reporting.
Perfecting PR Strategy - Impact of social mediaGed Carroll
1. The document discusses the impact of social media on public relations and engagement strategies. It provides examples of how organizations can monitor conversations, engage at different levels, and measure the effectiveness of their social media efforts.
2. A case study is presented of how the United Nations used digital strategies like press releases, SEO, blogger outreach, and social networks to raise awareness of an anti-poverty event within 3 weeks.
3. Tips are given for using various social media tools like blogs, podcasts, video, and social networks to maximize outreach while respecting audiences.
The document discusses how online and mobile journalism has evolved with new forms of interaction between media and audiences. It provides examples of different types of interactions, such as human-human on message boards, human-media through comments and polls, media-media with hyperlinks and audio/video, and media-human with personalized news. Fractional and personalized consumption has impacted how audiences receive information. Audience interaction also provides opportunities for media through crowdsourcing content, gaining consumer insights, innovative advertising, and diversifying their image.
The Digital Branch: Social Media and Digital Outreach in the Public Libraryjezlayman
This document discusses the importance and use of social media in libraries. It defines social media as web-based services that allow users to generate and share content. The document notes that 51% of Americans use Facebook and social media is especially important for reaching younger demographics. It provides examples of how libraries use social media for outreach, community involvement, networking, and digital reference. Challenges and best practices for social media use are also discussed, including having a social media policy and plan in place before implementation.
The document provides an overview of online public relations techniques, including:
1) Changing media landscapes with more user-generated content require integrating online and offline PR strategies and being transparent.
2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
The document discusses effective social media practices for arts councils. It notes benefits like reaching target demographics and increasing community engagement, but also challenges like integrating social media into communications plans, keeping content fresh, and preventing enthusiasm from fading. A survey found skepticism about the time required for social media. The document advocates becoming a "networked nonprofit" by leveraging networks and connections through social media to reduce burden and amplify impact. It stresses the importance of culture change, return on insight from listening, and iterative learning to improve social media strategies.
The document provides an overview of online public relations techniques and how they can be integrated with traditional offline PR strategies. It discusses how the media landscape and audience behaviors have changed, with audiences now controlling their media consumption. It also outlines various online tools for PR like blogs, social networks, and virtual worlds. The key is to engage audiences through online communities while respecting community rules, and to consider how online and offline PR can be mutually reinforcing through content integration and two-way engagement.
David Erickson & Blois Olson of Tunheim Partners discussed social media and conversational marketing at the University Of Minnesota Communicators Forum on March 17, 2009.
Conversation Marketing: New Media Communication StrategyTunheim
The document discusses using traditional and new media for communication strategies. While traditional media still influences online conversations, a truly effective approach uses both traditional and social media synergistically. It provides tips for using various social media platforms like blogs, videos, social networks, and wikis to engage audiences, spread messages virally, and measure online performance.
The document discusses introducing social media and cloud-based tools to organizations. It begins with an introduction and outlines the agenda which includes introductions, learning about social media and the cloud, planning social media use, and demonstrating tools like SurveyMonkey, MailChimp, and Eventbrite. It then provides information on social media trends, the benefits of social media for organizations, and examples of how tools can help with tasks like finding out information, letting people know about events, and running events. The document concludes with discussing other useful online tools and ways to measure social media success.
Museums Association - Social Media Slideshow 1sounddelivery
Social Media for Museums provides an overview of using social media platforms like blogs, podcasts, Flickr, and social networks to engage museum audiences. It discusses the changing media landscape and how museums can use tools like blogging, microblogging on Twitter, and sharing photos on Flickr to connect with target audiences like teachers, young people, and those unfamiliar with the museum. The guide also covers best practices for creating engaging content and building an online presence through social media.
The document discusses how companies can better connect with their audiences and communities through an improved content strategy. It proposes that companies create a "streamer" - a proprietary content curation channel that distributes valuable non-proprietary content on specific topics to satisfy audience needs. By becoming a reliable source of easy to access curated content, the streamer allows companies to build a cheap, highly engaging communication channel and marketing platform to interact with a broad online community.
This document discusses how social media has become an important part of how people consume information and how organizations can build a presence on social media platforms. It notes that people now spend more time on social networking sites than email and that platforms like Facebook and Twitter are designed for sharing content and building participation. It recommends that organizations monitor social media to understand conversations, integrate social media messaging with other communications, assess how different platforms can reach their audiences, and focus on creating short, digestible content and listening to others in online conversations.
2012 fapa conference presentation social media and planningnzconsultants
This document discusses how 21st century technology can empower planners and communities. It provides examples of how the Village of Tequesta, Florida uses tools like email bulletins, an online document center, and social media platforms to enhance public outreach and engagement. The document also discusses best practices for online engagement, such as being responsive, maintaining up-to-date content, and determining responsibilities for site maintenance. Finally, it explores how consultants can use social media, web-based technologies, and mobile applications to better serve clients and create marketing opportunities.
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3) Factors like balance, contrast, readability, simplicity and consistency that contribute to good design.
The document summarizes key findings from an eye tracking study conducted by Poynter on how readers consume information online and in print. Some of the main findings include:
1) There are two main types of readers - methodical readers who read stories from top to bottom and scanners who skim headlines and snippets of stories.
2) Online readers spend more time looking at interactive elements like fact boxes, timelines and Q&As than blocks of text.
3) Headlines, photos and other graphical elements attract more attention from readers than in print.
4) Information needs to be broken into short, scannable chunks for online readers rather than long blocks of text.
The document discusses the early days of online news websites from the late 1970s to the early 1990s. It describes how early news websites mainly consisted of straight text with no graphics and were hosted on bulletin boards and forums. They required minimal investment and simply regurgitated print news content without dedicated online staffs. It provides examples of some of the first online news experiments like the Miami Herald's Viewtron service in 1984 and the Middlesex News launching the first internet-based newspaper in 1993.
The document summarizes key lessons from a study about how to design online news content that appeals to teenage audiences. Some of the main recommendations are to:
1) Provide concise summaries of stories on the homepage without requiring clicks, and use visuals like photos to engage readers.
2) Entice readers to continue reading with eye-catching design and content that explains why stories are interesting or important.
3) Present information in manageable chunks with clear headings rather than long blocks of text, and minimize scrolling and clicking to maintain attention.
The document discusses the concept of crowdsourcing in journalism. It defines crowdsourcing as outsourcing tasks traditionally performed by employees to a large, undefined network of people. It describes three types of crowdsourcing: professionals who share their work, packagers who gather content from multiple sources, and tinkerers who solve problems. Real examples of crowdsourcing in journalism are provided, such as newspapers inviting readers to report voter issues. The benefits of crowdsourcing include gathering information quickly from many sources and engaging readers.
The document provides an overview of a class on covering courts, including tips for writing about and reporting on various aspects of the legal system and court proceedings. It discusses different types of courts at the federal, state, and local levels and their roles and jurisdictions. It also outlines various stages of the legal process like arraignments, pretrial motions, plea bargaining, and trials. Students are encouraged to thoroughly research cases and verify information from multiple sources.
The document provides an overview of covering police stories and reporting on crime for a journalism class. It includes tips on developing sources within police departments, writing about crime incidents, understanding legal procedures like arrests and arraignments, and potential story ideas like crime trends, security issues, and unusual crimes. Sample crime stories from newspapers demonstrate details to include like a suspect description and how to sensitively write about crimes like sexual assault.
The document discusses the role and definition of blogs. It notes that blogs allow for more interactive communication between journalists and audiences. Journalists can update stories continuously as more information becomes available, and readers can provide feedback and additional context through comments. The rise of blogs has changed the relationship between journalists and their audiences by making communication more direct and personalized.
The document discusses key elements that make a good news website, including headlines, summaries of main stories, breaking news briefs, links to related stories, multimedia elements, and interactive features. It also covers principles of web design like balance, contrast, readability and simplicity. Good news websites aim to engage readers through compelling visuals and multimedia while efficiently delivering information through a clean, easy-to-navigate interface.
10 Feb 09 Online Journalism Managing Interactive ProjectsNeil Foote
The document discusses best practices for creating online journalism content, including:
1) A 7-step process for planning, collecting data, producing, testing, publishing, and monitoring online stories.
2) The importance of using devices like large photos and subheads to engage readers and provide additional information.
3) Research showing readers interact more with alternative story forms online like Q&As, timelines and fact boxes than regular text.
24 Feb 09 Online Journalism – Interacitve Old&New New Approachesto AudienceNeil Foote
The document discusses the history and evolution of online journalism. It covers the early days of online news websites in the late 1970s and 1980s which mainly consisted of straight text with no graphics. It then discusses how websites began to incorporate more multimedia features like video and graphics in the 1990s and 2000s. The document also examines different types of news websites, from those that simply publish print content online ("shovelware") to those with continuously updated original reporting and interactive features. It raises questions about the pros and cons of different approaches to online news and corporate structures for news websites.
26 Feb 09 Online Journalism Crowdsourcing Wikis Story IdeasNeil Foote
The document discusses various online reporting methods including crowdsourcing, wikis, and generating story ideas from new sources on the web. It provides examples of how newspapers have used crowdsourcing successfully to engage readers and gather information on voter issues. Wikis are described as web applications that allow collaborative editing. The key is for reporters to understand their online audience and how to create rich online experiences that go beyond traditional print while leveraging new tools and sources on the web.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.