Understanding the 5 I's and how news websites are using various tools to tell multimedia stories.

1. University of North Texas Department of Journalism Online Journalism 3340 March 9, 2010 Types of Convergence

2. Digital Storytelling Tools Shovelware out, Within Media In It’s no place for lazy journalists Dig deeper, report more, drive to find more sources, quicker Need to be more accurate and more thorough Search, research and verify

3. Integration “Among-media” Shovelware Reproducing newspaper story as-is into newspaper Posting video from newscast onto the web “I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” Jim Riley, Director of Operations, of TBO.com http://www.ojr.org/ojr/workplace/1017858030.php

4. Integration “Within-media” Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera Long form narrative meets digital story telling Fully integrated into the story assignment process Ability for more in-depth coverage Better interviews Greater consciousness of photos Selected use of video Fairness & accuracy still reign

6. The Interactive Audience Now: Individual, personalized, direct Email addresses for reporters Tracking readers: Story by story Top Down Editors to Readers Readers in Control Audience Participation

7. Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36

10. Readers making mental connections to stories

12. Traditional v. Digital Storytelling Digital Media Immediacy ‘Non-linear’ presentations Richness in words, pictures and sounds Shorter ‘segments’ Traditional Focus on text Photos Periodic updating One-dimensional Long-form narrative

13. The Five ‘I’s Interactivity Involvement Immediacy Integration In-depth

14. Interaction & Involvement Traditional One-way flow Inform, educate and entertain Editor/Reporter/ Producer driven The ‘old’ wire services Digital Media Multidirectional Inform, educate, entertain & ENGAGE Editor, reporter, producer & reader/view Online, TV news

16. fact box

17. Slideshow

18. mapInteractive Game Quiz Reporter Email Static Graphic: Photo Text Box Link Interactive Flash Content

19. Strategic Interactivity The Washington Post – Rob Curley Loudoun County Extra http://loudounextra.washingtonpost.com/ “Hyperlocal”: Local news driven by Interaction and Interactivity News Blogs Webcams Extensive local listings Businesses, schools, churches, high school sports, calendar

20. Your thoughts Is more interaction and interactivity good? Why? Do you learn more reading online, offline or watching the news? What tool most enhances your reading? How?

21. Making Interactivity Work Enhances user experience Increases readers/viewers understanding of story Extends media’s reach into the community Expands access and content depth Generates more timely, relevant content

22. Types of Multimedia Content Static content (the material just sits there, there is no movement) Stories can be designed to be passive (once the user has clicked to the page they can sit back, there is no action to take) Active (the content is designed so that the user must engage with it in order to fully experience the full set through selection of options or clicking to see the next portion.)

23. Types of Multimedia Content Static / passive content describes HTML coded, there is no motion and what you see is all you get. Dynamic content (the material moves.) Dynamic / active content is the type that is typically crafted using Flash. There is motion and choice.

24. Your job as reporter, editor You’ve got more tools to use Which ones do you use? How do you determine when to use certain elements? Why do you chose? What resources to you have available to you? All of this: On deadline!!!

25. Story Boarding It’s all about nonlinear!!! Divide the story into its logical, nonlinear parts, such as: A lead or nut paragraph, essentially addressing why this story is important Profiles of the main person or people in the story The event or situation Any process or how something works The history of the event or situation Other related issues raised by the story

26. Multimedia Storytelling – 5 steps Find a story Make a Storyboard Define the elements Identify the media Storyboard the concept

27. Story boarding Change the way you think: Avoid “First Part”, “Second Part”, etc. Divide the contents of story into media elements Video Still photos Audio Graphics Text

28. Storyboarding Determine which pieces of story work best with video What a great way to see, hear, watch, depict action Decide which still photos you want Creates moods, punctuates your text, adds context, richness Which audio? And will still photos work with it? Bad audio detracts from the story, the audio and the entire package What about graphics Animated graphics help show how things work Go where no cameras can go: e.g. showing how things work, like cells or space

29. Story boarding Using maps Google, government, satellite imaging Showing neighborhoods, patterns of crime Text “Chunking stories”. Q&A. First-person. Investigative. Complementary media, not redundant Match each element. Interactivity means reader involvement

30. Managing Interactive Projects Step 1 Organizing The Team Step 2 Planning Step 3 Data Collection Who do You need? Reporter, Photographer What’s The story? Interactive Elements? Report & Research

31. Managing Interactive Projects Step 4 Production Step 5 Test & Revise Step 6 ‘Post It’ Step 7 Monitor & Critique Edit, Click Thru, Revise Published To Web Who’s reading? What’s being Read? How could you Do it better? Editing, Designing, Coding

32. What makes compelling multimedia presentations? A good story!! A clear plan Images Still and/or video Audio Interviews Ambient Graphics Length Quality Composition Lighting Framing Storyline: Have you hooked the viewer? Can you keep the viewer engaged?

33. Various approaches NYTimes: Held Captive by the Taliban Use of narration, stills, graphics PennLive.com (Patriot-Ledger in Harrisburg, PA – stills, audio News21 – University of North Carolina Video Penn State: Student projects: Arrianna Davis: video Michael Barasch: audio slide show