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University of North Texas Department of Journalism Online Journalism 3340 Sept. 22, 2009 Teens & News/ Types of Convergence
Today’s class <ul><li>Website of the Day </li></ul><ul><li>Cool online tool of the day </li></ul><ul><li>Teens & News </li...
Lessons about Young Audiences <ul><li>Study conducted by NAA/Media Management Center@ Northwestern University  </li></ul><...
Ten Key Lessons <ul><li>Don’t overload them. </li></ul><ul><li>Create home pages that satisfy. </li></ul><ul><li>Entice th...
Don’t overload them <ul><li>Reduce volume of information on each page </li></ul><ul><li>Fewer stories, words, photos </li>...
Prototype Homepage
Create home pages that satisfy. <ul><li>Give them them the news – with limited or no clicking </li></ul><ul><li>Brief, und...
Entice them to keep reading <ul><li>Eye-catching layout/design </li></ul><ul><li>Why should they care? Don’t tease </li></...
Summarize stories on home page <ul><li>Gives gist of stories without clicking on them </li></ul><ul><li>Provides info on w...
Include visuals <ul><li>Photos & graphics a must </li></ul><ul><li>Home page and story-level pages with multiple photos a ...
Convey what’s important with a clear hierarchy <ul><li>Critically think of all element: story, photos, graphics to grab th...
Beware of too much scrolling & clicking <ul><li>Teens want stories that engage </li></ul><ul><li>Use links wisely </li></u...
Provide background, explanation and content <ul><li>If a teen clicks, you’ve hooked them – but you’ve got to keep them </l...
Break up information into chunks <ul><li>Uninterrupted text is a non-starter </li></ul><ul><li>“ Smaller, bite sized chunk...
Get rid of the clutter <ul><li>Don’t randomly fill open spaces  </li></ul><ul><li>Be smart </li></ul><ul><li>Ask yourself:...
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J O U R 3340 Sept 22 Online Journalism

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An outline of the NAA/Northwestern Media Management Center "What Teens Want" Survey

Published in: News & Politics, Education
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J O U R 3340 Sept 22 Online Journalism

  1. 1. University of North Texas Department of Journalism Online Journalism 3340 Sept. 22, 2009 Teens & News/ Types of Convergence
  2. 2. Today’s class <ul><li>Website of the Day </li></ul><ul><li>Cool online tool of the day </li></ul><ul><li>Teens & News </li></ul><ul><li>Types of convergence </li></ul><ul><li>Martin Jones, president of Martin Jones Films </li></ul>
  3. 3. Lessons about Young Audiences <ul><li>Study conducted by NAA/Media Management Center@ Northwestern University </li></ul><ul><li>“ Teens Know what they want from online news: Do You” </li></ul><ul><li>How online news is just not connecting </li></ul><ul><li>Interviewed 96 young people, ages 13 -18 in six cities: Denver, Fresno, cA, Springfield, ILL; Philadelphia, Fort Lauderdale, Orangeburg, SC </li></ul><ul><li>Online pre-work and 90-minute focus groups, teens shown prototypes </li></ul>
  4. 4. Ten Key Lessons <ul><li>Don’t overload them. </li></ul><ul><li>Create home pages that satisfy. </li></ul><ul><li>Entice them to keep reading. </li></ul><ul><li>Summarize stories on the home page. </li></ul><ul><li>Include visuals with anything that matters </li></ul><ul><li>Convey what’s important with a clear visual hierarchy. </li></ul><ul><li>Beware of too much scrolling and clicking. </li></ul><ul><li>Provide background, explanation and context. </li></ul><ul><li>Provide background, explanation and context. </li></ul><ul><li>Break up information into manageable chunks. </li></ul><ul><li>Get rid of clutter. </li></ul>
  5. 5. Don’t overload them <ul><li>Reduce volume of information on each page </li></ul><ul><li>Fewer stories, words, photos </li></ul><ul><li>More space highlighting stories, photos </li></ul>
  6. 6. Prototype Homepage
  7. 7. Create home pages that satisfy. <ul><li>Give them them the news – with limited or no clicking </li></ul><ul><li>Brief, understandable overview </li></ul><ul><li>Reports like TV and radio </li></ul>
  8. 8. Entice them to keep reading <ul><li>Eye-catching layout/design </li></ul><ul><li>Why should they care? Don’t tease </li></ul><ul><li>Use photos to engage </li></ul><ul><li>Make it shout out, “Interest me, please!” </li></ul>
  9. 9. Summarize stories on home page <ul><li>Gives gist of stories without clicking on them </li></ul><ul><li>Provides info on what to expect </li></ul><ul><li>One sentence per story </li></ul><ul><li>Long summaries = tune out </li></ul>
  10. 10. Include visuals <ul><li>Photos & graphics a must </li></ul><ul><li>Home page and story-level pages with multiple photos a huge plus </li></ul><ul><li>Use visuals to convey information </li></ul><ul><li>Avoid clutter </li></ul>
  11. 11. Convey what’s important with a clear hierarchy <ul><li>Critically think of all element: story, photos, graphics to grab the reader </li></ul><ul><li>Too complex, you lose them </li></ul><ul><li>Too simple, you lose them </li></ul>
  12. 12. Beware of too much scrolling & clicking <ul><li>Teens want stories that engage </li></ul><ul><li>Use links wisely </li></ul><ul><li>Integrate images/slideshows that enhance the experience, knowledge </li></ul>
  13. 13. Provide background, explanation and content <ul><li>If a teen clicks, you’ve hooked them – but you’ve got to keep them </li></ul><ul><li>Provide valuable information </li></ul><ul><li>Combine the “news”, background and explanatory elements </li></ul>
  14. 14. Break up information into chunks <ul><li>Uninterrupted text is a non-starter </li></ul><ul><li>“ Smaller, bite sized chunks” </li></ul><ul><li>Clear headlines, subheads and photos </li></ul><ul><li>Graphics, photo galleries, videos and pulled quotes </li></ul>
  15. 15. Get rid of the clutter <ul><li>Don’t randomly fill open spaces </li></ul><ul><li>Be smart </li></ul><ul><li>Ask yourself: What will add to the depth, richness, interactivity </li></ul><ul><li>Ask yourself: How can I keep the reader’s interest, and have them recommend it to someone else </li></ul>

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