This document summarizes a presentation about advancing beyond point solutions with an enterprise content strategy. The presentation discusses how social software is revolutionizing enterprises and how content has become the language of enterprise systems of engagement. It argues that the future of enterprise IT lies in fusing traditional enterprise applications with social capabilities and content management. The presentation outlines how Oracle's content management solutions can help organizations by uniquely addressing both traditional content applications and new social and collaborative needs.

1. <Insert Picture Here>
Advance Beyond Point Solutions
with an Enterprise Content Strategy
Andy MacMillan
Vice President, Product Management
Oracle Corporation

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
2

3. Agenda
<Insert Picture Here>
• The Social Software Revolution
• Content: The Language of Enterprise 2.0
• Fusing The Worlds of Enterprise Applications & Social
3

4. The Social Software Revolution

5. The Future of Enterprise IT

6. Data & Process
The Language of Systems of Record

7. Content
The Language of Systems of Engagement

8. Social Enterprise = Systems of Record + Engagement
Fusion of Applications and Content

9. Content: The Language of E2.0
Analyst View on Content Management
Transactional Social Online
Content Content Channel
Management Management Optimization
Content Management Infrastructure
Oracle Fusion Middleware

10. Oracle ECM
Uniquely Fluent in Both Languages
Traditional Content Applications Enterprise Applications Custom Applications
• Collaborative Document Mgmt • Siebel • Composite Applications
• Imaging/Archiving • E-Business Suite • WebCenter
• Web Content Management • PeopleSoft • Oracle Fusion Middleware
• Records Management • JD Edwards Applications
• Information Rights Management • L360, i-flex, Primavera • Other Applications (e.g. .Net, PHP)
• Fusion Applications • SharePoint
Oracle Content Management & WebCenter Suites
IPM WebCenter WCM
Universal Content Management
Oracle Fusion Middleware
10

11. Juan Jose Goldschtein
Chief Information Officer
Organization of American States
Interamerican Commission
on Human Rights

12. Document Management System (DMS)
for the
Interamerican Commission on Human Rights
Juan José Goldschtein
Organization of American States
Chief Information Officer
SAF / DOITS

13. Meeting the challenges
The role of the OAS in the Americas
Maintaining peace and protecting democracy
Fostering political dialogue
Strengthening democratic institutions
Providing legal protections for citizens
Forging a multidimensional approach to security
Standing in defense of Human Rights
Promoting integral development
Enhancing transparency and accountability
SAF / DOITS

14. SAF / DOITS

15. IACHR in numbers
Over 7500 active petitions
200 daily correspondences
5628 in initial study; 1107 in admisibility; 499 in
merits;
Receives around 1500 new petitions ; 400 new
precautionary measures every year
SAF / DOITS

16. Total number of Petitions received
1997 - 2010
SAF / DOITS

17. Current Solution
17 defined workflows
83 ↑ users
Over 150 security roles
27 document types
Over 80,000 checked in documents
UCM Suite
SAF / DOITS

18. Lessons learned
- Having a multi-departmental team allowed to better align the business and technology with
the proper governance and support structure.
- Top management support and understanding of the system being developed was crucial.
- Incremental Proof of Concepts throughout the development and implementation phases were
needed.
- Carefully selection of partners was essential; IACHR also learned that going back to the
drawing board was not a sin.
- Strong communication and customer feedback process were essential.
- The use of mobile devices has added value to Senior Management by enabling them to
work remotely, keeping the whole business moving forward, avoiding delays and
bottlenecks.
SAF / DOITS

19. Document Management System (DMS)
for the
Interamerican Commission on Human Rights
Juan José Goldschtein
Organization of American States
Chief Information Officer
SAF / DOITS

20. The Opportunity is Now

21. Engage in the Conversations!
Twitter:
#WebCenter, #E20, #ECM, #Oracle
Facebook:
http://facebook.com/OracleE20
http://facebook.com/OracleWebCenter
LinkedIn
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20

22. While at AIIM/info360
• Oracle Track@info360 – Wednesday March 23
• Super Session - The Social Enterprise – Combining People, Processes
and Content (11 AM Room 147)
Room 154:
• 1 pm Revolutionizing the User Experience
• 1:50 Is Pervasive Governance Part of Your ECM Strategy?
• 2:40 10 Key Decisions: Your ECM Checklist
• 3:30 Unlocking The Value of Your Application Content
• 4:20 Optimize Web Content Targeting
• Meet Experts at the Oracle Booth 1414

23. Get your Oracle Red Velvet Cupcake @ Oracle Track!