This document discusses revolutionizing the user experience through Oracle's products. It outlines that Oracle aims to provide a modern user experience through seamless integration of functionality and user interfaces in its WebCenter Suite. This suite provides capabilities for portals, websites, composite applications, social collaboration, and content management to enable productive and efficient work. It supports both business users and IT developers through tools for rapid development and management of customizable solutions.

1. Revolutionizing the User Experience
Sachin Agarwal
Director of Product Management

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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3. Session Agenda
• Modern User Experience <Insert Picture Here>
• User Experience Platform
• Oracle WebCenter Suite
• Q&A
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4. <Insert Picture Here>
Modern User Experience
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5. The Oracle Modern User Experience
“It’s not just the user interface”
The seamless integration of functionality
and user interface that:
• Enables users to produce creative insights
• Empowers users to make timely decisions
• Enhances users ability to complete their work
accurately and efficiently
• Encourages teamwork through collaboration and
communication
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6. Oracle WebCenter & Fusion Applications
A Unified User Experience
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7. Oracle Fusion Application - Example
Rich Unified
User
Enterprise Experience
Application
Integration
Web-based
Development
Embedded
Analytics
Business
Process
Integration
Contextual
Services
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8. Improved User Engagement
Less Time Learning, More Time being Productive
Visualization
Tools Highlight
Connections &
Hierarchical
Relationships in
Organization Relevant
Business
Activities
Social
Contextual Network
Information & Associations
Actions
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9. Improving Search Relevance
Smarter Search
• Top results are the
items which people
use most often and
like the best
• Top authors are the
people who
contributed the items
which people use
most often and like
the best
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10. Recommendations
Extensible, Contextual and Context-free
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11. intelligent search
Bringing it all together enables dynamic
q&a of data
collaboration with
customer & store
managers & integration
to social networking
Web 2.0
visualization
of products, stores
& data
consumable,
in-context BI
embedded in
workflow 11

12. <Insert Picture Here>
User Experience
Platform
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13. WebCenter Development
Tools for both Business Users and IT
BUSINESS USER IT DEVELOPER
• Easily compose • Broad choice of
business solutions development tools
• Respond to business • Leverage business
needs immediately user assembled
• Surface enterprise scenarios
applications to create • Build reusable
custom mash-ups components
• Target mobile • Robust management
devices and tablets and rapid upgrade
cycles
EFFICIENCY Improved Productivity IT MANAGEABILITY
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14. A Common Development Framework
Oracle Application Development Framework (ADF)
• Increase Productivity & Ease-of-Use
– Visual and declarative development
– Takes care of the “plumbing” code
– Implements best practices
– 30% improvement over .NET
• Promote Service Oriented Development
– Re-usable business services
– Composite applications development
• Standards-Based
– Choice of technology, deployment platform
• Common Framework for the Platform
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15. ADF Faces
Prebuilt – reusable components
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16. Development Experience
Broad Choice and Quick Turnaround
Drag & Drop
in JDeveloper
Broad
Choice of
Development
Tools
Personalization
Site
Resource
Manager for
Quick
Development
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17. Business User Development Experience
Easily Assembled by Business Users
Pages
1. Represent External Data
2. Create Custom Visualizations
3. Create Reusable Mashups
Task Flows / Portlets
4. Share to Business Dictionary
Data Controls
SQL Web Services XML
CRM Data Sources ERP
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18. <Insert Picture Here>
Oracle WebCenter Suite
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19. Oracle WebCenter Suite
The Modern User Experience Platform for the Enterprise and the Web
Oracle Fusion Middleware
Oracle WebCenter Suite
Modern User Experience Platform
Portals, Composite
Websites Applications
Social, Content
Collaboration Management
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20. Oracle WebCenter Suite
The Modern User Experience Platform for the Enterprise and the Web
Portals, Composite
Websites Applications
Portals Websites Enterprise Custom
Applications Applications
Communities Composer Mash-Ups
Social, Content
Collaboration Management
Single
Blogs, Wikis Activity Streams Repository
Web Intelligent Enterprise Web Content
Conferencing Collaboration Content Mgmt Management
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21. Oracle’s Portal Evolution
Most Scalable Portal and WebLogic
Leader in Internet Web Sites Portal 10g
Oracle Best Application Mash-Up &
WebCenter Social Computing Platform
Leader in Business User WebCenter
Interaction 10g
Portal and Communities
Oracle Portal Best in Class Integration
11g with Oracle Applications
Leader in Driving Adoption Sun Portal
of Java and Open Standards
Application Best Features of
Centric Portals Application Specific Portals
Most Scalable, Industry Oracle ECM
Leading ECM Platform
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22. Oracle’s Portal Evolution
WebLogic
Portal 10g
Oracle
WebCenter
WebCenter
Interaction 10g
Oracle Portal
11g
Sun Portal
Application
Centric Portals
Oracle ECM
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23. Enterprise 2.0 Architecture
Enterprise Team Dashboards Composite Collaborative Multi-Channel
Portals Spaces Apps & RIA Applications Access
Enterprise 2.0 Platform
Social Computing
User Experience Content Management
& Collaboration
Integration Infrastructure
Search P13N Adapters Content Security SOA & BPM
Content CRM ERP Legacy BI Data Sources
Applications
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24. Engage in the Conversations!
Twitter:
#WebCenter, #E20, #ECM, #Oracle
Facebook:
http://facebook.com/OracleE20
http://facebook.com/OracleWebCenter
LinkedIn
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20
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25. Oracle Track@info360
In Room 154
1:50 Is Pervasive Governance Part of Your ECM Strategy?
Brian Dirking, Oracle
Monica Crocker, Land O’ Lakes
Make pervasive governance part of your ECM strategy so your employees can freely collaborate and
create content that is properly managed
2:40 10 Key Decisions: Your ECM Checklist
Michelle Huff, Oracle
Brian Skapura, American Institute of Architects Kathy Adams/Leslie Becker, The Nature Conservancy
The top ten things you must consider to prepare for an enterprise content infrastructure
3:30 Unlocking The Value of Your Application Content
Stephen Schleifer and Brian Dirking, Oracle
Learn how organizations are drastically cutting costs and raising productivity by making content available
in enterprise applications
4:20 Optimize Web Content Targeting
Michelle Huff, Oracle
Molly Wenzler, MeadWestvaco
Learn how with Oracle’s revolutionary one-click web content management, in-context updates can be
added to any web application by just dragging and dropping Oracle Content Management services into
your application
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26. Get your Oracle Red Velvet Cupcake!
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27. Kindle Drawing
• Win A Kindle!
• Load your favorite book on
your Kindle with an Amazon
Gift Certificate!
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28. Q&A

29. Oracle Confidential: Not for Distribution