The document discusses pervasive governance and its goals of improving employee productivity, supporting better decision making, reducing information recreation, and capturing corporate knowledge. It outlines the steps to achieve pervasive governance, including building an enterprise content infrastructure with components like document management, records management, and a centralized policy. The case study of Land O'Lakes describes how they established governance over their email, content repositories, and network drives to better organize and manage their information assets.

1. <Insert Picture Here>
Is Pervasive Governance Part of Your ECM Strategy?
Brian Dirking
Principal Product Director

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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3. Agenda
• The Goals Of Pervasive Governance <Insert Picture Here>
• The Steps To Pervasive Governance
• Land O’ Lakes – Monica Crocker,
Corporate Records Manager
3

4. <Insert Picture Here>
The Goals Of
Pervasive Governance
4

5. <Insert Picture Here>
McKinsey Quarterly
“…fully networked enterprises are not only more
likely to be market leaders or to be gaining market
share but also use management practices that lead
to margins higher than those of companies using the
Web in more limited ways…”

6. Not All Content Is Created Equal
Attachments in enterprise apps, public Web sites,
Value to # of High- policies & procedures, employee/customer
Value content, intellectual property, financial stmts,
users /
Biz Content knowledgebase, corporate records, …
organization
Process-Centric AP/AR, expense receipts, contracts,
Collaborative Content M&A info, loan/mortgage processing,
applications, purchasing docs, …
Volume of
content
Informal project content,
Ad-hoc Collaborative Content meeting minutes, group
drafts, file shares, …
Working drafts, notes
Personal Content personal files, …

7. Pervasive Governance Goals
at Land O’ Lakes
• Improving employee productivity by providing the
information needed to complete tasks efficiently
• Supporting better decision making by ensuring
information used is current/up to date
• Reducing the time spent recreating information that
already exists
• Enabling strategic thinking by providing all the
information necessary to form a complete picture
• Facilitating innovation by making related information
available for staff to “pull” as they need it
• Capturing the “corporate knowledge” when staff leave or
retire
• Fostering employee engagement by sharing corporate
information

8. <Insert Picture Here>
The Steps To
Pervasive Governance
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9. Enterprise Content Infrastructure
Foundation for Content-Centric Business Solutions
Marketing and Brand
Management Web Presence
Document & IP
Management
Employee Engineering Marketing
Secure Deal
On-boarding Collaboration
HR Sales
Enterprise Content Management
Policies & Contract
Procedures Mgmt
IT Legal
HelpDesk Finance Regulatory
Compliance
Accounts Records
Payable Claims Management
Processing

10. Enterprise Content Infrastructure
To Enable Pervasive Governance
Content Reuse
Deduplication Usage Tracking
Engineering Marketing
HR Sales
Enterprise Content Management
IT Legal
Findability Finance Retention
Security

11. Findability
• Content that is not findable does
not bring value to the organization
• Furthermore, it can undermine
value
• Too much information on a share
drive
• Information locked on local hard
drives

12. Security
Enterprise
Applications
E-Mail Archives Database
Legacy
Applications File Servers
Physical Content

13. Reusability
Check No
Initiate Enter Items Provide
Customer Creat
Order & Prices Payment
C Info e
R PO
?
Yes
M Discount Credit Submit
Requested Check Order
• Store
• Access &
Share
• Collaborate
GAPS
Check Price Credit Info Order
MDM Hub
E in ERP from ERP Fulfillment
R Authorize
P Authorize Invoicing
Payments
Discounts

14. Content in Context Raises Value
• Immediate content
access
• From within existing
business processes
• Improves processing
speed
• Improves accuracy
“If bad data impacts an operation only 5% of the time, it adds a staggering 45%
to the cost of operations.”
Thomas Redman – ”Data, An Unfolding Quality Disaster,” Information Management Magazine

15. Accessibility In The Social Enterprise
• Incorporating content
right into these
systems
• Enabling employees
and customers to
interact with content
without being aware
of the governance
requirements

16. User Adoption
• User adoption was
always the problem
• Now we have systems
people are clamoring for
access
• 43% of companies bar
access

17. Oracle ECM Suite
Single Console for Governance
Paper-Based Records In-Place Electronic Records
• Collaborative Document Mgmt • File Shares
• Imaging/Archiving • SharePoint
• Web Content Management • ECM Repositories
• Records Management • Email Archives
• Information Rights Management
Centralized Policy Management
Universal Records Management WCM
WebCenter
Centralized Content Repository
Oracle ECM Suite

18. Monica Crocker
Corporate Records Manager
Land O’ Lakes
Pervasive Governance At
Land O’ Lakes

19. Land O’ Lakes: Before Pervasive
Governance
• Email
– Each user has 90 days/100 MB of email on line
– Plus they store PST files to their C drive (see above)
– Plus email archive stores everything kept on-line
• Oracle UCM
– Used like a network drive/folder
– No separation of Intranet content from project/process content
• Network drives
– “Enterprise” drives contain 3 TB of data
– Plus each user has an individual drive
– And each user has a C drive that is backed up off site
• No Enterprise Data Map/Records Inventory

20. Land O’ Lakes: Now
• Email management policy will eliminate PSTs on C and keep all
emails on line
• New Oracle UCM/Document Management:
– No intranet content
– All content has an owner, a document date and a record category (at
a minimum)
– Information architecture in place that follows a FUNCTIONAL
taxonomy
• SharePoint 2010
– All content has an owner, a document date and a record category (at
a minimum)
– Information architecture in place that follows a FUNCTIONAL
taxonomy
• Developing Enterprise Data Map/Records Inventory

21. Land O’ Lakes: Benefits
• Content is easily put-able
• Content is findable
• Content is discoverable
• Content is easily managed as per the retention
schedule/records mgmt best practices
• Trade secrets are appropriately protected
• Data privacy regulations are followed

22. Land O’ Lakes After Pervasive
Governance
• Enterprise Document Management and Collaboration
– Follow the same basic taxonomy
– Have similar governance
• Add the following tools:
– The Oracle connector for SharePoint
– The Oracle URM product to manage content in UCM, SharePoint
and network drives
– Oracle Secure Enterprise Search to make it possible to find content
based on standard taxonomy no matter where it resides
– Easy to use content capture tool for users and batch processes
• Complete and maintain Enterprise Data Map/Records Inventory;
begin consolidation

23. <Insert Picture Here>
Summary
Pervasive Governance
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24. Pervasive Governance Goals
• Comprehensive
• Easy to Use
• Authoritative

25. Engage in the Conversations!
Twitter:
#WebCenter, #E20, #ECM, #Oracle
Facebook:
http://facebook.com/OracleE20
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LinkedIn
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20

26. Oracle Track@info360
In Room 154
2:40 10 Key Decisions: Your ECM Checklist
Michelle Huff, Oracle
Brian Skapura, American Institute of Architects Kathy Adams/Leslie Becker, The Nature Conservancy
The top ten things you must consider to prepare for an enterprise content infrastructure
3:30 Unlocking The Value of Your Application Content
Stephen Schleifer and Brian Dirking, Oracle
Learn how organizations are drastically cutting costs and raising productivity by making content available
in enterprise applications
4:20 Optimize Web Content Targeting
Michelle Huff, Oracle
Molly Wenzler, MeadWestvaco
Learn how with Oracle’s revolutionary one-click web content management, in-context updates can be
added to any web application by just dragging and dropping Oracle Content Management services into
your application

27. Get your Oracle Red Velvet Cupcake!

28. Kindle Drawing
• Win A Kindle!
• Load your favorite book
on your Kindle with an
Amazon Gift Certificate!