The Future of Mobile

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In November, 2013, Betfair asked a series of speakers to come inspire their staff on the future of mobile as part of an internal campaign to make Betfair a more mobile-focused company.

Here, I present the future of mobile as seen from a small, independent mobile start up, looking first at the problems, then my predictions for the future, then how our company plans to address these problems and take advantage of mobile trends.

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The Future of Mobile

  1. 1. The Future of Mobile Meaghan Fitzgerald, CMO, 23snaps Meaghan Fitzgerald - @megfitz
  2. 2. “23snaps… the Facebook for families.” Introductions TOP PHOTOGRAPHY APPS 2012 “23snaps… the Instagram for parents.” TOP APPS OF 2012 Meaghan Fitzgerald - @megfitz
  3. 3. Problems to Solve Discoverability Meaghan Fitzgerald - @megfitz
  4. 4. Problems to Solve “Not Quite There Yet” Meaghan Fitzgerald - @megfitz
  5. 5. Problems to Solve Digital Natives vs Digital Immigrants Meaghan Fitzgerald - @megfitz
  6. 6. Predicting the Future App Curation Meaghan Fitzgerald - @megfitz
  7. 7. Predicting the Future Location-based Services Meaghan Fitzgerald - @megfitz
  8. 8. Predicting the Future Image Recognition Meaghan Fitzgerald - @megfitz
  9. 9. Predicting the Future Wearable and Voice Activated Meaghan Fitzgerald - @megfitz
  10. 10. Predicting the Future Intuitive and Accessible Meaghan Fitzgerald - @megfitz
  11. 11. How 23snaps is Preparing for the Future Automatic Organisation Meaghan Fitzgerald - @megfitz
  12. 12. How 23snaps is Preparing for the Future Image Recognition Meaghan Fitzgerald - @megfitz
  13. 13. How 23snaps is Preparing for the Future Time Travel Meaghan Fitzgerald - @megfitz
  14. 14. How 23snaps is Preparing for the Future Design for Non-Digital Natives Meaghan Fitzgerald - @megfitz
  15. 15. Thanks! Q&A Meaghan Fitzgerald - @megfitz

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