#TWSS Social Media Campaign Report

720 views

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
720
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

#TWSS Social Media Campaign Report

  1. 1. 8th March, 2013 #TWSSWomen’s Day Campaign campaign powered by: www.mindshiftinteractive.com
  2. 2. Highlights For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags. #TWSS began trending at 2:20pm across India We received 1,117+ @mentions &621RT’s Gained an overall Outreach of 2,65,751 302 tweepsparticipated in the contest The hashtag trended all the way until the next day!
  3. 3. Why we chose #TWSS? Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift
  4. 4. The IDEA!
  5. 5. The Results! Impressions - 265,751 Audience Reach - 140,843621 Retweets
  6. 6. Trends #TWSS began trending at 2:20pm until the next day!
  7. 7. Took over trendsmap too..
  8. 8. Overall we had 302 tweepsusing our hashtag
  9. 9. Indirect Outreach via other brands
  10. 10. #MindShiftGain insights on what works for your audiences before you set out to invest in something and the outcome is guaranteed to be legendary!
  11. 11. Thank You campaign powered by:

×