ad:tech Sydney 2012 Actionable Insights, Thurs 15, Track 2

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ad:tech Sydney 2012
Conference Actionable Insights
Thursday 15th March 2012
Track 2

Published in: Business, News & Politics
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ad:tech Sydney 2012 Actionable Insights, Thurs 15, Track 2

  1. 1. “Social Media Law: The Good The Bad And The Ugly” Claire Kowarsky, Lawyer, Kelly Hazell Quill Lawyers David Kelly, Director, Kelly Hazell Quill LawyersMatthew Gain, Director of Consumer Brand and Digital Marketing, Edelman @matthewgain Chris Gross, Social Media Manager, Vodafone Hutchinson Australia @thechrisgross
  2. 2. “Social Media Law: The Good The Bad And The Ugly” Actionable Insights;1. You can be held responsible for content posted to your social media sites – if there is offending content and you do not take it down after you become aware of it – Remember Allergy Pathways Case Study2. The things that make social media such a great communication medium are also thethings that can increase the risks of using it, content can spread faster and more widely than through traditional media – Remember #Qantasluxury Case Study3. Just because something is online, doesn’t mean you, or your customers, are free to use it. Make sure you do not infringe on IP through your social media activities – Remember Microsoft/ Bing Images Case Study @matthewgain @thechrisgross
  3. 3. “ Generation Transition: A View From The Boardroom” Murray Howe, EM Digital Innovation, Suncorp Mike Weeding, Head of Digital Banking, Citi @michaelweeding
  4. 4. “ Generation Transition: A View From The Boardroom” Actionable Insights; 2. Don’t be risk adverse because of a lack of digital ownership 3. Convincing the offline world of the exposure of the digital world 4. Conversely, can the old school still teach digital a thing or two?5. Where should digital marketing sit internally: with your techies or your marketing folk (or a mix of both)? @michaelweeding
  5. 5. “A Mobile Destination: Vital For The Success Of Your Mobile Campaign”Anthony Mansour, Co-Founder | Strategy & Innovation, MonkeySac LLC @ozgamer Kelly Slessor, Director, Banter Mob @kajaiAndrew Jacobs, Director of Mobile Media, Snakk Media
  6. 6. “A Mobile Destination: Vital For The Success Of Your Mobile Campaign” Actionable Insights; 2.Getting the value exchange right by simplifying 3.Maximising opportunities 4.It’s not just about matching luggage of mobile and online 5.Creating an amazing mobile destination @ozgamer @kajai
  7. 7. “Are Australian’s Willing To Pay For Their News Online?”John Allan, Chief Operating Officer The Australian @australian
  8. 8. “Are Australian’s Willing To Pay For Their News Online?” Actionable Insights; 2.What are the trends emerging in markets like UK and US? 3.How are media companies coping with digital revolution?4.The Australian newspaper is the first mass publication in Australia to have paid digital subscription – what is their progress and learnings to date? 5.Is digital subscription making up for lost advertising revenue? @australian
  9. 9. “How NFC Will Revolutionise The Digital Space By 2013” Jamie Conyngham, CEO & Co-Founder, Tapit @tapitnfcJem Resimcioglu, Developer Relations Manager for ANZ, NOKIA @resimcioglu Stuart Sheridan, Manager, Digital Channels, Sydney Harbour Foreshore Authority @stusheridan
  10. 10. “How NFC Will Revolutionise The Digital Space By 2013” Actionable Insights; 2.How will NFC revolutionise the digital space? 3.How can NFC add measurable value to your brand? 4.Should you have an NFC ready product? 5.How you can monitor and analyse your campaigns?@tapitnfc @resimcioglu @stusheridan

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