Handful of slides that served to guide the roundtable discussion featuring rhinotale, Discover, Walgreens and Wirestone at WOMMA's signature WOMMU event in May 2013.

1. Making It Count:
Measuring Impact in the Age
of Big Data

2. #InsightToActio
Understand and act on the vast amount of
available data that can help drive the
success of your social and digital
programs

3. #InsightToActio
Neil Morgan
PetSmart Distinguished Chair in Marketing, Kelley School
of Business, Indiana University
Cait Weingartner
@cweingartner
Social Strategist at @Wirestone
Samantha Ogborn
@samogborn
Community Manager at @Walgreens
Scott Bush @scottbush
Manager, Customer Acquisition
Marketing at @Discover
Jeff Bodzewski
@bodzewski
Chief Rhino at @rhinotale

4. #InsightToActio
Social And Digital Are Highly Measureable
Significant advances in technology, data capture and
integration make measuring online and offline impact
increasingly sophisticated
Plan Ahead But Be Flexible
Anticipate and match relevant data points to a campaign’s
unique business objectives in-advance but be open to new and
emerging insight
Action Is Your Advantage
The ability to quickly act on meaningful marketplace data will be
a tremendous competitive advantage for organizations AND
individuals in their careers

5. #InsightToActio
Thanks & Good
Luck!