Most organisations today function and connect with consumers in significantly different ways than they did a few years ago. Customers, for example, may investigate their alternatives, learn about competing companies, and make purchases from the comfort of their own homes.

1. How Can Digital Transformation
Enhance Customer Experience In
The Supply Chain

2. About Cozentus Technologies
 Cozentus is a complete business solutions provider transforming operational
productivity and efficiency of businesses across Supply Chain Management
and Financial Services.
 Operating globally, we bring you the best domain-specific expertise combined
with digital transformation capabilities so your business can thrive in today’s
connected world. Our long-term partnerships and valued relationships
provide the basis for fluid collaboration and an innovative solutions-
orientated approach.

3. Digital Transformation Enhance Customer Experience
 Most organisations today function and connect with consumers in significantly
different ways than they did a few years ago. Customers, for example, may
investigate their alternatives, learn about competing companies, and make
purchases from the comfort of their own homes.
 Even though this has resulted in a lot of change and adjustment for
companies, many of these developments have been positive. It is because
digital transformation and consumer experience are mutually reinforcing.
 The progressive emergence of big data technology and the ongoing growth of
numerous work process technologies have given rise to new aspects. Artificial
Intelligence, Internet of Things (IoT) and other connected devices have
significantly influenced supply chain visibility solutions on a strategic level.

4. Digital Transformation Enhance Customer Experience
 If you are unfamiliar with the concept, ‘digital transformation’ refers to how
firms adapt to new technologies and customer demands. It's an umbrella
word for the many adjustments that businesses have had to (and will continue
to make) stay up with technological improvements. With the increasing need
for real time information about transactions, data exchanges and customer
interactions, digital transformation is an unavoidable progression that every
firm, regardless of industry, must go through. PWC study indicates that 60% of
senior executives feel digital transformation would be crucial for corporate
development in 2022.

5. What Do Digital Customers Of Today Expect?
 You can't expect your digital transformation efforts to succeed unless you
have a firm grasp on what your target customers want. Here are four
generalised consumer trends:
1. Online-first interactions: An online presence allows clients to contact
companies quickly through their chosen channels. According to studies, the
frequency of digital purchases has increased by 160% in the last two years.
To keep ahead of the competition, businesses must adopt a digital-first
approach.
2. Speed: More than ever, the ‘want-it-now’ mentality determines consumer
behaviour. 80% of consumers want firms to respond quickly. You cannot
afford to keep a client waiting today since time saved equals money earned.

6. What Do Digital Customers Of Today Expect?
3. Omnichannel experiences: If there's one thing that today's consumers
despise more than being kept waiting, it's uneven, fragmented experiences.
The quality of the knowledge you provide directly impacts your bottom line.
Average customer retention rates for omnichannel and multichannel
providers are 89% and 33%, respectively.
4. Messaging and mobile-first conversations: Customers increasingly value the
convenience and simplicity of mobile-first interaction. Your clients want you
to communicate with them using their preferred channels and mobile
applications, such as WhatsApp, Apple Business Chat, LINE, or Facebook
Messenger.

7. What Do Digital Customers Of Today Expect?
 In addition to knowing about consumer
trends, you must grasp why digital
transformation is now more critical than
ever, thanks to new forms of working
that have emerged in the last two years.
Organisations must use digital
transformation to understand today's
buyers better, interact with them, and
exceed their expectations via a
multichannel customer experience.

8. Contact Us
Address
Odisha
3rd Floor, Infinia Tower, Infocity,
Bhubaneswar
751024, Odisha, India
Contact Details
Contact No: +91 977 712 6600 (India)
Email: supplychain@cozentus.com
Website: https://www.cozentus.com/