For more than a decade, this unique event has provided busy executives with an opportunity to exchange ideas and insights both with each other and with acclaimed subject matter experts on the panoply of topics critical to advancing their business objectives today — and tomorrow.
Stepping into the Digital Future with IoTCognizant
How 14 companies across industries are demonstrating the reality of IoT-at-scale and generating actionable intelligence to fuel higher levels of efficiency, innovation and new business models.
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Executives gathered at Cognizant’s flagship European thought leadership conference heard how digital technologies in general and AI in particular are poised to generate significant economic growth.
Driving change, leading with the SAP®ecosystemaccenture
Accenture’s 2021 Technology Vision for SAP Solutions explores five technology trends that enable SAP customers to chart a path to future growth. https://accntu.re/3vIvYoQ
Stepping into the Digital Future with IoTCognizant
How 14 companies across industries are demonstrating the reality of IoT-at-scale and generating actionable intelligence to fuel higher levels of efficiency, innovation and new business models.
Cognizant Community Europe 2017: Mastering Digital: Navigating the Shift to t...Cognizant
Executives gathered at Cognizant’s flagship European thought leadership conference heard how digital technologies in general and AI in particular are poised to generate significant economic growth.
Driving change, leading with the SAP®ecosystemaccenture
Accenture’s 2021 Technology Vision for SAP Solutions explores five technology trends that enable SAP customers to chart a path to future growth. https://accntu.re/3vIvYoQ
PTC helps companies around the world reinvent the way they design, manufacture, operate, and service things in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.
Realising Digital’s Full Potential in the Value ChainCognizant
When we spoke with executives across Europe who lead digitising efforts, they described a diverse range of deployments, but digital can, and must, deliver far more than it has so far. In this ebook, we explore how businesses can explore digital's full potential across their value chain.
Accelerate Business Growth and Outcomes with AICognizant
Here’s how 10 organizations are using AI to accelerate decision making, improve processes, enhance user engagement, reduce costs and drive business performance.
The traditional approach to software and application testing is evolving. Learn how Accenture is ushering a new era of Quality Engineering
Find out more: https://www.accenture.com/us-en/insights/technology/quality-engineering-new
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...PwC
Hadoop Summit is an industry-leading Hadoop community event for business leaders and technology experts (such as architects, data scientists and Hadoop developers) to learn about the technologies and business drivers transforming data. PwC is helping organizations unlock their data possibilities to make data-driven decisions.
Profit and market value is migrating away from hardware, but few product companies are prepared and executing the required digital transformation. High tech companies need to invest in digital growth strategies, reinvigorate business models and create new revenue streams. Find out how to harness disruption to grow your business.
5 steps to succeeding in connecting with customers and consumers in this digital era. This presentation outlines a robust methodology used by fortune 200 clients in their journey of Digital Transformation.
Accenture and Google Cloud power the next generation of disruptive leaders around the world. Working together, we help our clients deliver superior experiences and accelerate digital transformation to the New.
Learn more: www.accenture.com/google
- Learn to understand what knowledge graphs are for
- Understand the structure of knowledge graphs (and how it relates to taxonomies and ontologies)
- Understand how knowledge graphs can be created using manual, semi-automatic, and fully automatic methods.
- Understand knowledge graphs as a basis for data integration in companies
- Understand knowledge graphs as tools for data governance and data quality management
- Implement and further develop knowledge graphs in companies
- Query and visualize knowledge graphs (including SPARQL and SHACL crash course)
- Use knowledge graphs and machine learning to enable information retrieval, text mining and document classification with the highest precision
- Develop digital assistants and question and answer systems based on semantic knowledge graphs
- Understand how knowledge graphs can be combined with text mining and machine learning techniques
- Apply knowledge graphs in practice: Case studies and demo applications
The year 2016, will see many organizations and enterprises rapidly moving towards adoption of the digitalization and digital business.
This presentation highlights what would be the top 10 trends and directions that enterprises will increasingly adopt to ensure superior customer experiences, competitive advantage and/or IT optimization for improved services and cost takeout.
PTC helps companies around the world reinvent the way they design, manufacture, operate, and service things in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.
Realising Digital’s Full Potential in the Value ChainCognizant
When we spoke with executives across Europe who lead digitising efforts, they described a diverse range of deployments, but digital can, and must, deliver far more than it has so far. In this ebook, we explore how businesses can explore digital's full potential across their value chain.
Accelerate Business Growth and Outcomes with AICognizant
Here’s how 10 organizations are using AI to accelerate decision making, improve processes, enhance user engagement, reduce costs and drive business performance.
The traditional approach to software and application testing is evolving. Learn how Accenture is ushering a new era of Quality Engineering
Find out more: https://www.accenture.com/us-en/insights/technology/quality-engineering-new
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...PwC
Hadoop Summit is an industry-leading Hadoop community event for business leaders and technology experts (such as architects, data scientists and Hadoop developers) to learn about the technologies and business drivers transforming data. PwC is helping organizations unlock their data possibilities to make data-driven decisions.
Profit and market value is migrating away from hardware, but few product companies are prepared and executing the required digital transformation. High tech companies need to invest in digital growth strategies, reinvigorate business models and create new revenue streams. Find out how to harness disruption to grow your business.
5 steps to succeeding in connecting with customers and consumers in this digital era. This presentation outlines a robust methodology used by fortune 200 clients in their journey of Digital Transformation.
Accenture and Google Cloud power the next generation of disruptive leaders around the world. Working together, we help our clients deliver superior experiences and accelerate digital transformation to the New.
Learn more: www.accenture.com/google
- Learn to understand what knowledge graphs are for
- Understand the structure of knowledge graphs (and how it relates to taxonomies and ontologies)
- Understand how knowledge graphs can be created using manual, semi-automatic, and fully automatic methods.
- Understand knowledge graphs as a basis for data integration in companies
- Understand knowledge graphs as tools for data governance and data quality management
- Implement and further develop knowledge graphs in companies
- Query and visualize knowledge graphs (including SPARQL and SHACL crash course)
- Use knowledge graphs and machine learning to enable information retrieval, text mining and document classification with the highest precision
- Develop digital assistants and question and answer systems based on semantic knowledge graphs
- Understand how knowledge graphs can be combined with text mining and machine learning techniques
- Apply knowledge graphs in practice: Case studies and demo applications
The year 2016, will see many organizations and enterprises rapidly moving towards adoption of the digitalization and digital business.
This presentation highlights what would be the top 10 trends and directions that enterprises will increasingly adopt to ensure superior customer experiences, competitive advantage and/or IT optimization for improved services and cost takeout.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
The Cognizant Green Brigadiers joined hands to promote a clean environment on-campus and outside in the year 2012. Here's a look at how they did just that.
When we think of networks today, we call to mind technology. But ultimately, networks are about people: why they connect, where they collaborate, when they achieve their goals.
The Network Economy is also the Sharing Economy. The same new networks and norms that enable individuals to participate in the public narrative empower organizations to collaborate in the global sphere.
Networks are powerful. Networks are innovative. Networks are practical. They can connect disparate groups of people. They can solve global problems. And they can transform your organization.
* Courtesy of SAP futureofbusiness.sap.com
How the Digital Transformation is going to change the world of Work 4.0 with respect to the Introduction of Industry 4.0 technology. Will Jobs reduce or we will have more jobs with higher pay. An interesting analysis.
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Financial Services Organisations have been tangling with data since the very beginning, pioneering the use of analytics to derive insights for creating better, more profitable business models. But as we look ahead, the most impactful data-driven solutions will go well beyond analytics, and will include built-in intelligence based on deep learning technology that augments an organisation’s capabilities in compelling new ways. Solutions that see, hear, speak, and understand our needs and emotions—using natural methods of communication, enhanced by vast amounts of data from sources as varied as search engines, news, videos, and more—will transform every aspect of the business.
Welcome to the world of @RedPixie! Working with Microsoft to transform an industry forever.
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Internet of Things: From Strategy to Action: Driving IoT to Industrial ScaleCognizant
Full IoT value cannot be realized by connecting a few devices. Organizations need to get beyond instrumentation, and focus on the impact these technologies can have on their business strategies, which will require leadership, vision and partnership.
Trend 1: CITIZEN AI
Raising AI to Benefit Business and Society
Trend 2 EXTENDED REALITY
The End of Distance
Trend 3 DATA VERACITY
The Importance of Trust
Trend 4 FRICTIONLESS BUSINESS
Built to Partner at Scale
Trend 5 INTERNET OF THINKING
Creating Intelligent Distributed Systems
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Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
The Robot and I: How New Digital Technologies Are Making Smart People and Bus...Cognizant
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
Lean Digital Enterprise Evolution in a Hyper Connected World VSR *
In the digital era, every enterprise is Digital Enterprise and every digital enterprise must be Lean. Lean digital enterprises are future proof & future ready. This white paper highlights about the nature of software applications and paradigm shift required in Global Delivery Model to support Lean Digital Enterprises....
Digital Enterprise Architecture: Four Elements Critical to Solution EnvisioningCognizant
For the digital enterprise, architecture of all varieties must evolve strategically in step with technological capabilities and business imperatives. Such a multidimensional approach includes automation, AI, analytics, big data management and digitization as a holistic phenomenon.
Using Adaptive Scrum to Tame Process Reverse Engineering in Data Analytics Pr...Cognizant
Organizations rely on analytics to make intelligent decisions and improve business performance, which sometimes requires reproducing business processes from a legacy application to a digital-native state to reduce the functional, technical and operational debts. Adaptive Scrum can reduce the complexity of the reproduction process iteratively as well as provide transparency in data analytics porojects.
It Takes an Ecosystem: How Technology Companies Deliver Exceptional ExperiencesCognizant
Experience is evolving into a strategy that reaches across technology companies. We offer guidance on the rise of experience and its role in business modernization, with details on how orgnizations can build the ecosystem to support it.
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The T&L industry appears poised to accelerate its long-overdue modernization drive, as the pandemic spurs an increased need for agility and resilience, according to our study.
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
To be a modern digital business in the post-COVID era, organizations must be fanatical about the experiences they deliver to an increasingly savvy and expectant user community. Getting there requires a mastery of human-design thinking, compelling user interface and interaction design, and a focus on functional and nonfunctional capabilities that drive business differentiation and results.
The Work Ahead in Manufacturing: Fulfilling the Agility MandateCognizant
According to our research, manufacturers are well ahead of other industries in their IoT deployments but need to marshal the investment required to meet today’s intensified demands for business resilience.
The Work Ahead in Higher Education: Repaving the Road for the Employees of To...Cognizant
Higher-ed institutions expect pandemic-driven disruption to continue, especially as hyperconnectivity, analytics and AI drive personalized education models over the lifetime of the learner, according to our recent research.
Engineering the Next-Gen Digital Claims Organisation for Australian General I...Cognizant
In recent years, insurers have invested in technology platforms and process improvements to improve
claims outcomes. Leaders will build on this foundation across the claims landscape, spanning experience,
operations, customer service and the overall supply chain with market-differentiating capabilities to
achieve sustainable results.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
Green Rush: The Economic Imperative for SustainabilityCognizant
Green business is good business, according to our recent research, whether for companies monetizing tech tools used for sustainability or for those that see the impact of these initiatives on business goals.
Policy Administration Modernization: Four Paths for InsurersCognizant
The pivot to digital is fraught with numerous obstacles but with proper planning and execution, legacy carriers can update their core systems and keep pace with the competition, while proactively addressing customer needs.
The Work Ahead in Utilities: Powering a Sustainable Future with DigitalCognizant
Utilities are starting to adopt digital technologies to eliminate slow processes, elevate customer experience and boost sustainability, according to our recent study.
AI in Media & Entertainment: Starting the Journey to ValueCognizant
Up to now, the global media & entertainment industry (M&E) has been lagging most other sectors in its adoption of artificial intelligence (AI). But our research shows that M&E companies are set to close the gap over the coming three years, as they ramp up their investments in AI and reap rising returns. The first steps? Getting a firm grip on data – the foundation of any successful AI strategy – and balancing technology spend with investments in AI skills.
Operations Workforce Management: A Data-Informed, Digital-First ApproachCognizant
As #WorkFromAnywhere becomes the rule rather than the exception, organizations face an important question: How can they increase their digital quotient to engage and enable a remote operations workforce to work collaboratively to deliver onclient requirements and contractual commitments?
Five Priorities for Quality Engineering When Taking Banking to the CloudCognizant
As banks move to cloud-based banking platforms for lower costs and greater agility, they must seamlessly integrate technologies and workflows while ensuring security, performance and an enhanced user experience. Here are five ways cloud-focused quality assurance helps banks maximize the benefits.
Getting Ahead With AI: How APAC Companies Replicate Success by Remaining FocusedCognizant
Changing market dynamics are propelling Asia-Pacific businesses to take a highly disciplined and focused approach to ensuring that their AI initiatives rapidly scale and quickly generate heightened business impact.
The Work Ahead in Intelligent Automation: Coping with Complexity in a Post-Pa...Cognizant
Intelligent automation continues to be a top driver of the future of work, according to our recent study. To reap the full advantages, businesses need to move from isolated to widespread deployment.
2. For more than a decade, this unique
event has provided busy executives
with an opportunity to exchange
ideas and insights both with each
other and with acclaimed subject
matter experts on the panoply of
topics critical to advancing their
business objectives today — and
tomorrow.
Cognizant Community U.S. 2016
took this experience to another level.
Captains of industry gathered just
outside of Austin, TX, to hear world-
class authorities, fellow practitioners
and Cognizant thought leaders delve
deeply into tackling “digital that
matters.” Together they explored
the next-generation infrastructure,
process optimization and digital
business solutions that are trans-
forming individual companies and
entire industries. Interactive break-
out sessions revealed digital trends
in specific industries and practical
applications of automation, artifi-
cial intelligence, augmented reality
and more. The event also revealed
the human side of digital, with
thought-provoking cases and inspir-
ing stories of digital innovation.
Read on for a sampling of these
major technology and business
themes — and experiences — that
captivated attendees at our
2016 event and equipped them to
master digital.
“VERY INSPIRATIONAL AND MOTIVATING.”
“The WOW factor was off the charts … tons of great takeaways.”
”The most thought-provoking conference I’ve attended.”
“A FIVE-STAR JOB.”
IN A WORLD OF GENERIC CONFERENCES AND
NOISY TRADE SHOWS, OUR CLIENTS SAY
COGNIZANT COMMUNITY STANDS ALONE.
— COGNIZANT COMMUNITY ATTENDEES
COMMUNITY
COGNIZANT
4. D GITIZATION:
Managing theShift
The original digital building
blocks — social, mobile, an-
alytics and cloud — are now
interwoven with adaptive
manufacturing, artificial in-
telligence, augmented reality,
blockchain, platforms and
Internet of Things (IoT) eco-
systems, forming a more fluid
next-generation IT infrastruc-
ture that powers systems
that think, learn and adapt.
Such advancements promise
to reshape process manage-
ment, extract more value from
systems of record and inform
more enticing and elegant
systems of engagement.
The capabilities of these com-
bined drivers raise new strate-
gic and competitive questions.
As Harvard Business
School Professor Michael
Porter made clear, in an era
of smart, connected things,
the sale is only the start of
the customer relationship,
which can then be enriched by
remotely monitoring device
performance and delivering
proactive maintenance. That
reality blurs boundaries
between manufacturing, ser-
vices and technology, forcing
companies to reconsider what
their true competitive differ-
entiators are, how open they
should be, what data is
worth capturing and which
business models will generate
real value.
Succeeding with any of
these possibilities requires
companies to be digital
throughout their organiza-
tions. Compelling customer
engagement at the front end
must be powered by hyper-
efficient middle-office pro-
cesses infused with insights
from systems of intelligence.
These systems of intelligence
will voraciously consume
fresh data from sensors,
devices and transactions and
correlate it with historic data
in systems of record to make
new meaning that will power
deeper engagement and in-
novation. As Cognizant CEO
Francisco D’Souza explained,
this combination of artificial
intelligence and algorithms is
emerging as “another frontier
for competitive advantage,”
with data as a new factor of
production.
“You’restillrunning
your car at the
same time you’re
changing the
engine.”
Underlying all this must be a
flexible, resilient next-gener-
ation IT hybrid backbone that
enables digital transforma-
tion while also ensuring opti-
mal performance of existing
business models. “You’re still
running your car at the same
time you’re changing the
engine,” KeyCorp CIO Amy
Brady reminded attendees.
It’s a formidable task that
requires an intense focus
on the present — managing
heritage systems and lines of
business — as well as being
attuned to the emergence
of new digital drivers and
their impact.
Each company must chart its
own course to making the big
shift. While all organizations
are using similar digital tools,
and there’s no escaping the
depths to which they must
drive digital, each company’s
unique strengths, challenges
and opportunities will inform
and shape its strategies and
goals — as well as the paths
taken to master digital.
COGNIZANT COMMUNITY 2016 MADE CLEAR THAT THE DAYS OF DIGITAL AS TECHNOLOGICAL WINDOW-DRESSING ARE OVER.
Amy Brady
KeyCorp CIO
5. EMBRACING BLOCKCHAIN
BEYOND CRYPTOCURRENCIES AND FIN-TECHS
”BLOCKCHAIN CAN BE THE FUNDAMENTAL BUILDING
BLOCK OF COLLABORATION TOOLS FOR THE 21ST CENTURY, IN
THE ENTERTAINMENT INDUSTRY AND BEYOND.”Ann Greenberg Entrepreneur, Founder of Gracenote and Sceneplay
Exploring blockchain tech-
nology is yet another way of
mastering digital — and not
just for financial services firms,
as blockchain pioneers on
Cognizant Community’s main
stage explained. Each expert
offered attendees a glimpse
of new business opportunities
made possible because distrib-
uted ledger technology is able
to create a shared, encrypted,
immutable record that dramati-
cally improves transparency and
security, while promising a more
frictionless and trusted way of
working.
Christopher Swanson, VP of
Research Development
at U.S. Bank, is investigating
where blockchain can add the
most value by mitigating opera-
tional costs and delivering ma-
terial customer improvements,
and has found early opportu-
nity in streamlining inefficient,
limited-participant markets like
those for syndicated loans.
Beyond banking, blockchain can
reshape how content is created,
produced and monetized, said
Ann Greenberg, Founder/CEO
of Sceneplay. Her company’s
in-progress innovation, Smart
Script,™ capitalizes on block-
chain’s ability to secure content,
contract terms and ownership
rights, and then track that con-
tent’s consumption and royalty
payments. Greenberg envisions
marketplaces where artists sell
personalized content directly
to — even co-created with — fans,
with digital rights and payments
managed by smart contracts on
a blockchain.
All panelists exhorted attend-
ees to experiment with block-
chain through pilot projects
and prototypes. “Who better
to disrupt you than yourself?”
said Lata Varghese, leader
of Cognizant’s Blockchain
Practice.
A panel of early blockchain adopters discussed the technology’s potential for
streamlining, securing and automating a wide range of transactions and other
business collaborations.
6. From software bots to machine
learning to narrow artificial intel-
ligence, automation will enable
organizations to participate in
what Cognizant Executive Vice-
President Malcolm Frank called
“the great digital build-out.” Digital
innovation in this phase will solve
hard problems in healthcare, ed-
ucation, transportation, financial
services and beyond, leading to a
new era of abundance.
Insights from organizations already
automating work illustrate its pos-
itive potential and impact. Robotic
process automation (RPA) expert
Mary Lacity noted how companies
are using RPA to reduce paperwork,
streamline processes, improve
customer service — and thus free
employees to focus on problem-
solving, innovation and other
rewarding activities. Contrary
to common perception, Lacity’s
research as Curators’ Professor of
Information Systems, University of
Missouri-St. Louis, shows RPA is
primarily driven by productivity, not
workforce reduction goals. In fact,
humans working
alongside software bots often treat
them as valued colleagues, giving
them names, personalities and
avatars.
RPA and artificial intelligence
will provide employees with the
insights to take “next best actions,”
as well as free them up to be
curious and innovative. Such ad-
vancements are the culmination of
humanity’s amazing last century or
so, during which more technologi-
cal advances have occurred than in
the previous 12,000 years, pointed
out Tim Urban, speaker, illustrator
and author. Urban posited that AI
is advancing faster than we may
appreciate and — alongside auto-
mation — is reshaping how we work
and live.
AI and machine learning will grow
increasingly smarter as these
technologies consume data from
systems of record and sensors to
feed a “virtuous positive cycle,”
Frank explained. In a time when
humanity’s collective intelligence
will likely fit on a smartphone,
businesses won’t base strategies
and decisions on guesswork but
on data-driven insights, unlocking
new horizons of innovation. New
products and services will emerge
that will be simultaneously obvious
and yet unimaginable. These dis-
coveries and inventions will power
new job growth and value creation.
Naysayers, he noted, suffer from a
“massive limitation of imagination”
at a time when progressive
businesses are poised to reap
abundant benefits from machine
intelligence, process digitization
and analytic tools.
AUTOMATION:
Powering Abundance in the Digital Business Era
JUST AS TEXTILE AUTOMATION LAUNCHED THE FIRST INDUSTRIAL REVOLUTION, AUTOMATION IS
AGAIN AN ESSENTIAL COMPONENT OF THE SO-CALLED FOURTH INDUSTRIAL REVOLUTION.
“The Fourth Industrial Revolution is unleashing this new machine. You just need
the platform, the data and your brains, and you’re off and running with it.”
Malcolm Frank, Executive Vice-President, Strategy Marketing, Cognizant
Frank detailed the opportunities for mass abundance to be realized as companies automate, compete on data and
augment talent capabilities by deploying open and intelligent machine learning platforms.
7. “BY 2050, FOR $1,000, YOU’LL BE ABLE TO BUY A COMPUTER THAT
HAS THE PROCESSING POWER OF ALL THE HUMAN
BRAINS IN THE WORLD, COMBINED.”
Tim Urban, Speaker, Illustrator and Author, Wait But Why blog
Urban offered perspectives on the rise of artificial intelligence and
its potential impact on human progress.
While they could not join the
many renowned speakers on
the main stage, software bots
played a strong supporting role
at Cognizant Community 2016.
These bits of code are enabling
companies to swiftly automate
a wide array of repetitive, rules-
based tasks, such as adjudicat-
ing medical claims and gener-
ating paperwork for financial
transactions.
RPA can automate the connec-
tions among different systems
to complete a transaction or
assemble a comprehensive
customer history, eliminating
the “swivel-chair syndrome”
that results from inter- and in-
tra-process gaps and hand-offs,
and giving employees more in-
formation for decision-making.
RPA also frees employees from
the drudgery of tedious, menial
tasks so they can focus on work
that’s more rewarding to them —
and to their organizations.
Cognizant Community 2016
breakout sessions offered
guidelines for identifying
processes ripe for RPA and
detailed deployment strategies.
(For an overview, see our white
paper “The Robot and I.”)
“OUR ORGANIZATION HAS FOUND A HALF-DOZEN
OPPORTUNITIES FOR [RPA] TECHNOLOGY SINCE I
RETURNED FROM COMMUNITY. THIS MAY BE A REAL
GAME-CHANGER FOR US.”
— Cognizant Community 2016 attendee
THE SOFTWARE BOTS TAKE A BOW
Digital Showcase: Robotic Process Automation
“Increasingly, we are seeing companies deploy
RPA to enhance customer journeys and give
customers better, quicker and faster service.”
Mary Lacity, Curators’ Professor of Information Systems,
University of Missouri-St. Louis
Lacity shared case studies about the performance improvements companies
are achieving with practical applications of robotic process automation.
8. Understanding the Human Side of Digital
Paired with human imagination,
digital technologies can unleash
exciting new ideas, from aug-
mented reality to self-driving
cars. Yet innovations can also be
confined by narrow perspectives
and experiences. Querying sets of
big data does not always expand
these horizons because the queries
themselves are often shaped by
experiential and cultural biases.
Companies planning to invest deep-
ly in digital technologies should
“de-risk” those investments by pair-
ing big data with “thick data,” said
Christian Madsbjerg, who leads
ReD Associates, a human sciences
consultancy and Cognizant partner.
Madsbjerg and his ReD Associates
colleagues gather thick data using
social science and anthropolog-
ical study techniques to explore
target consumers’ relationships
with particular products or ser-
vices to reveal important insights.
This enables ReD researchers to
understand, for example, why au-
tomotive lane-keeping features are
welcomed in Detroit or Munich but
greatly annoy drivers in India and
China, where road lanes are casual
and rarely honored.
“When you only use 20% of what’s
in your car, that’s expensive and
dumb,” Madsbjerg asserted, point-
ing out the propensity for many
businesses to make blind bets on
which and how many functions to
include. Big data plus contextual
thick data gives companies a better
real-world understanding of which
features will solve problems cus-
tomers actually care about. “You
must ask the right queries to get
real value from investments in big
data,” he said.
“THERE’S A GOOD REASON TO ASK HUMAN QUESTIONS
AS WELL AS TECHNOLOGY QUESTIONS.”
Christian Madsbjerg, Founder and CEO, ReD Associates
9. INSPIRAT ON:
Disrupting the Status Quo with Digital
FOR MOST COMPANIES, SUCCESSFULLY NAVIGATING THE SHIFT
TO DIGITAL BUSINESS REQUIRES CHANGE.
For all their promise, digital
drivers such as automa-
tion, APIs and augmented
reality are inert tools until
they are applied with human
imagination, creativity and
persistence. The challenge
is that many organizations
remain comfortable with the
status quo. “Before you can
lead with hope about change,
you have to destabilize [peo-
ple’s] enthusiasm for the way
they already operate,” noted
Adam Grant, professor at
the Wharton School of the
University of Pennsylvania
and best-selling author.
Deutsche Telekom’s Chief
Product Innovation
Officer Christian von
Reventlow enthusiastically
explained how the compa-
ny asked its customers of
the future — today’s 10- to
16-year-olds — what they
want from telecom providers.
The answer: free service —
because these young digital
natives see connectivity as a
right. “The kids were saying
there will be no phones. This
really challenged the foun-
dations of telecom,” von
Reventlow pointed out.
With its comfort in the status
quo sufficiently shaken,
Deutsche Telekom is now
laying the groundwork for
new business models that
don’t necessarily have phone
service at their core.
Developing digital business
models and innovating the
next “obvious yet unimag-
inable” product or service
may seem as ambitious for
industrial-era organizations
as it is for humankind to go
to Mars — or for twin broth-
ers to go from New Jersey
to outer space. Yet retired
NASA astronauts Mark
Kelly and Scott Kelly shared
their strategies for how they
did just that.
Scott recounted his expe-
rience as an “18-year-old
failure” reading Tom Wolfe’s
The Right Stuff. The book in-
spired him to begin a journey
that started in flight school
and culminated with his
year-long mission aboard the
International Space Station.
His brother Mark explained
how persistence, practice
and perseverance enabled
him to “overcome a lack
of aptitude” for flying and
eventually become a deco-
rated aviator who piloted two
space shuttle missions and
was commander of two more.
Disrupting the status quo,
gaining necessary new skills,
pushing limits — none of
that is easy. Yet excelling at
challenging, difficult work
is what the Kellys like best
about being astronauts. In
closing the event, the broth-
ers echoed the exhortation
of Cognizant’s Malcolm Frank
that now is the time to tran-
sition from digital that’s fun,
to digital that matters. As
Scott said, “If we choose to
do the hard things, the sky is
definitely not the limit.”
“You have to reduce the benefit of the status quo before
you can get people enthusiastic about change.”
Adam Grant, Professor, Wharton School, University of Pennsylvania,
and Author of Originals, a New York Times best-seller
Grant provided insights about how to encourage original thinking and
drive change and innovation in large organizations.
10. Guests at Cognizant
Community had
opportunities to
experience digital
innovation firsthand,
from examining a
3-D printed Jeep,
to exploring virtual
worlds.
“Children are invited to design and make things that are
personally meaningful to them.”
Gokul Krishnan, Ph.D., SciPlay Research Fellow, NYSCI
Krishnan explained how the mobile makerspaces he designed
for children’s hospitals provide creative outlets that also contribute
to better medical outcomes.
“YOU NEED TO TEST THE STATUS QUO. YOU
CAN’T BE AFRAID TO MAKE MISTAKES — AND IF WE WORK AS
A TEAM, WE CAN ACCOMPLISH ANYTHING.”
Mark Kelly and Scott Kelly, Captains, U.S. Navy, Retired American Astronauts
The Kelly brothers shared their personal stories and strategies they have adopted to overcome
obstacles and rise to the challenges of space exploration.
11. Compete on data.
Businesses need to instrument
products and transactions, in-
vestigate the human context and
invest in systems of intelligence.
This will enable them to make
meaning and create insights that
guide customer engagement and
fuel continuing cycles of innova-
tion and improvement.
Automate.
RPA is contributing handily to
organizational cost reduction
and productivity, as well as
employee satisfaction, by freeing
up people from rote work
and enabling them to apply
creativity to more meaningful
and valuable activities. Identify
your rules-based and repetitive
processes and turn those over
to software bots.
Find your platform.
Explore how your organization
can benefit from the power of
platforms (whether focused on
innovation, transactions or intel-
ligent insights) and open appli-
cation programming interfaces
(APIs), whether by launching a
platform, participating on exist-
ing platforms or engaging in a
hybrid strategy.
Embed change
management
planning
throughout the
organization.
Digital business changes the way
the sales and marketing func-
tions interact with customers
and how software developers
collaborate with IT operations
experts. Both talent and reward
structures are impacted by digi-
tal. Be prepared.
Develop your
next-generation
IT hybrid
infrastructure.
Hybrid infrastructures using
cloud, platforms, open APIs,
micro-services, service providers,
etc. will give companies the flexi-
bility and scalability they need to
support heritage systems.
Understand
blockchain.
Investigate how your organi-
zation and industry can apply
blockchain-based technology
and approaches to automate and
secure a wide array of interac-
tions and transactions; invest in
cryptography talent now before
demand outstrips supply.
ACTIONMastering Digital: What to Do Now
ATTENDEES LEFT COGNIZANT COMMUNITY 2016 WITH ACTIONABLE INSIGHTS TO
PURSUE DIGITAL MASTERY. TAKEAWAYS INCLUDED: