This document provides an overview of mass media and its history. It defines mass media as communication designed to reach a large audience such as a nation. Key developments include the printing press in 1453, the first newspaper in 1620, radio in the 1920s, and television in the 1930s. The growth of mass media in the 20th century was driven by new technologies allowing widespread duplication and distribution of content. The timeline traces important innovations from 1400 to present day in media such as printing, photography, radio, television, and the internet.
Guidelines for radio programme productionAlex Taremwa
Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
A throwback to the 90s, this is a history of digital with an emphasis on the bubble years. It's a "talking" deck - so may not be the best for reading as lots of context is lost.
Guidelines for radio programme productionAlex Taremwa
Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
A throwback to the 90s, this is a history of digital with an emphasis on the bubble years. It's a "talking" deck - so may not be the best for reading as lots of context is lost.
Globalization (or globalization) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.
The term also refers to the transnational circulation of ideas, languages and popular culture.
Globalization…refers to the growing interconnectedness of different parts of the world, a process which gives rise to complex forms of interaction and interdependency
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
Media and Information Literacy: The Evolution of Traditional to New Media (Ti...Rhealyn Ladera
-This Timeline Shows the innovation of some media flat forms that is commonly used as a communication tool.
-Media from Pre- Industrial Age to New/ Information Age
- Made by Group 1 St. Matthew Students
Globalization (or globalization) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.
The term also refers to the transnational circulation of ideas, languages and popular culture.
Globalization…refers to the growing interconnectedness of different parts of the world, a process which gives rise to complex forms of interaction and interdependency
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
Media and Information Literacy: The Evolution of Traditional to New Media (Ti...Rhealyn Ladera
-This Timeline Shows the innovation of some media flat forms that is commonly used as a communication tool.
-Media from Pre- Industrial Age to New/ Information Age
- Made by Group 1 St. Matthew Students
The presentation looks how social media is being used by mass media, often incorrectly, and how it can be used for journalism. It also looks at some of the trends are driving digital media in 2010. I delivered that at the keynote for Zagreb FuturAD, 24 March 2010.
When social media is Mass Media, How should brands act from now on?Daniel Sollero
Vote for us: http://panelpicker.sxsw.com/vote/41351
When there's a clash between social media and traditional media, we notice that the game has changed and we are still learning how to navigate this ever changing tide. But there are a lot questions that we should ask ourselves in order to understand the role of brands in this new scenario:
If you are from a big, global brand or if you are from a small local brand, should both of you act in social media just the same?
How can brands, disregarding its size, think past the vanity metrics of likes, comments and shares of their social media efforts and start to think more like how they can be part of something bigger?
This is a Panel Picker SXSW 2015 submission deck. If you liked this idea, vote for us ;)
http://panelpicker.sxsw.com/vote/41351
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. MASS MEDIA: DEFINITION
*is a term used to denote a section of the
media specifically envisioned and designed
to reach a very large audience such as the
population of a nation state.
3. MASS MEDIA: DEFINITION
It was coined in the 1920s with the advent of
nationwide radio networks, mass-circulation
newspapers and magazines.
Although mass media (like books and
manuscripts) were present centuries before
the term became common.
4. PUBLIC MEDIA
*The term public media has a similar
meaning:
―It is the sum of the public mass
distributors of news and entertainment
across media such as newspapers,
television, radio, broadcasting.‖
5. HISTORY: EARLY DEVELOPMENTS
Types of drama in numerous cultures were
probably the first mass-media, going back
into the Ancient World.
Cave art, hieroglyphics, alphabets, scrolls
The first dated printed book known is the
"Diamond Sutra", printed in China in 868 AD.
Movable clay type was invented in 1041 in
China.
6. HISTORY: 1400
The earliest printed mass-medium was
probably European popular prints from
about 1400.
Although these were produced in huge
numbers, very few early examples
survive, and even most known to be
printed before about 1600 have not
survived.
7. HISTORY: PRINTING PRESS
*Johannes Gutenberg printed the first book
on a printing press with movable type in
1453.
*This invention transformed the way the
world received printed materials, although
books remained too expensive really to be
called a mass-medium for at least a century
after that.
8. HISTORY: 1600-1800
*Newspapers developed around from 1612,
with the first example in English in 1620; but
they took until the nineteenth century to
reach a mass-audience directly.
9. HISTORY: 20TH CENTURY
*The growth of mass media in this century
was driven by technology that allowed the
massive duplication of material.
*Physical duplication technologies such as
printing, record pressing and film
duplication allowed the duplication of
books, newspapers and movies at low
prices to huge audiences.
Radio and television allowed the electronic
duplication of information for the first time.
10. TIMELINE
c1400: Appearance of European popular
prints.
*1453: Johnannes Gutenberg uses his
printing press to print the Bible, making
books freely accessible to many people
during the Renaissance.
1620: First newspaper (or coranto) in
English.
*1825: Nicéphore Niépce takes the first
permanent photograph.
11. TIMELINE
1830: Telegraphy is independently developed
in England and the United States.
*1876: First telephone call made by
Alexander Graham Bell.
*1878: Thomas Alva Edison patents the
phonograph.
1890: First juke box in San Francisco's
Palais Royal Saloon.
12. TIMELINE
1890: Telephone wires are installed in
Manhattan.
1894: Thomas Edison patents the
Kinetograph and Kinetoscope, which were
invented in his laboratories.
*1895: Cinematograph invented by Auguste
and Louis Lumiere, based on Edison's
patented Kinetograph.
13. TIMELINE
1896: Hollerith founds the Tabulating
Machine Co. It will become IBM in 1924.
*1897: Guglielmo Marconi patents the
wireless telegraph.
*1898: Loudspeaker is invented.
1902: Daily Nation is started in Kenya.
*1906: The Story of the Kelly Gang from
Australia is world's first feature length film.
14. TIMELINE
*1912: Air mail begins.
1913: Edison transfers from cylinder
recordings to more easily reproducible discs.
*1913: The portable phonograph is
manufactured.
15. TIMELINE
*1915: Radiotelephone carries voice from
Virginia to the Eiffel Tower.
1916: Tunable radios invented.
*1919: Short-wave radio is invented.
16. TIMELINE
1920: KDKA-AM in Pittsburgh, United
States, becoming the world's first commercial
radio station.
1922: BBC is formed and broadcasting to
London.
17. TIMELINE
1924: KDKA created a short-wave radio
transmitter.
1925: BBC broadcasting to the majority of
the UK.
1926: NBC is formed.
18. TIMELINE
*1927: The Jazz Singer: The first motion
picture with sounds debuts.
*1927: Philo T. Farnsworth debuts the first
electronic television system.
19. TIMELINE
1928: The Teletype was introduced.
1933: Edward Armstrong invents FM Radio.
*1935: First telephone call made around the
world.
20. TIMELINE
1939: Western Union introduces coast-to-
coast fax service.
1939: Regular electronic television
broadcasts begin in the US.
1939: The wire recorder is invented in the
US.
21. TIMELINE
1940: The first commercial television station,
WNBT New York signs on the air.
1948: Cable television becomes available in
the US.
22. TIMELINE
*1951: The first color televisions go on sale.
*1957: Sputnik is launched and sends back
signals from near earth orbit.
1959: Xerox makes the first copier.
23. TIMELINE
1960: Echo I, a US balloon in orbit, reflects
radio signals to Earth.
1962: Telstar satellite transmits an image
across the Atlantic.
1963: Audio cassette is invented in the
Netherlands by Philips for use as a dictation
24. TIMELINE
1965: Vietnam War becomes first war to
be televised.
*1967: Newspapers, magazines start to
digitize production.
1968: The Philips C-Cassette is introduced
as a music recording cassette
*1969: Man's first landing on the moon is
broadcast to 600 million people around the
globe.
25. TIMELINE
1970s: ARPANET, progenitor to the internet
developed.
*1971: Intel debuts the microprocessor.
*1972: Pong becomes the first video game to
win widespread popularity.
26. TIMELINE
1973: The first home video cassette recorder
is introduced by Philips in Europe.
*1975: The MITS Altair 8800 becomes the
first pre-assembled desktop computer
available on the market.
27. TIMELINE
1976: JVC introduces VHS videotape -
becomes the standard consumer format in
the 1980s & 1990s.
*1979: First mobile phone service is
commercially launched by NTT in Japan,
ESPN is launched in the USA.
28. TIMELINE
1980: CNN launches in the USA.
1980: New York Times, Wall Street
Journal, Dow Jones put news database
online.
*1981: The IBM PC is introduced on 12
August. MTV launches in the USA
29. TIMELINE
1982: Philips and Sony put the Compact Disc
on the Japanese market.
*1984: Apple Macintosh is introduced.
1985: CD-ROMs begin to be sold.
30. TIMELINE
*First laptop computer introduced by Toshiba
in Japan.
1987: Japanese Digital Audio Tape
technology arrives both in the United States
and in Western Europe.
31. TIMELINE
*1991: World Wide Web (WWW) publicly
released by Tim Berners-Lee at CERN.
1993: CERN announces that the WWW
will be free for anyone to use. First
advertisements appear on the internet
*1994: Mosaic became the first popular
World Wide Web browser because of the
graphical interface.
32. TIMELINE
1996: First DVD players and discs are
available in Japan. Twister is the first film
on DVD.
*1997: The Nokia Communicator
smartphone is launched in Finland, is
world's first fully internet capable mobile
phone and offers full email on a phone
1998: First downloadable content for
mobile phones appears in Finland with
advent of ringing tone.
33. TIMELINE
*1999: Napster contributes to the
popularization of MP3.
First mobile internet service provider NTT
DoCoMo's i-Mode launches in Japan.
2000: First advertising appears on mobile
phones in Finland.
First cameraphones launched by J-Phone in
Japan.
34. TIMELINE
2001: First video content for mobile launches
with MainosTV3 news in Finland.
*2004: Howard Dean is the first Presidential
candidate to create a blog.
*Citizen Journalism invented in South Korea
by Ohmy News.
35. TIMELINE
2005: Media forms begin to converge.
First mobile broadcast TV service goes live
on TU Media in South Korea.
First news ticker feed appears on mobile
phone idle screen in Japan.
36. PURPOSES OF MEDIA
Mass media can be used for various purposes:
Advocacy, both for business and social concerns.
This can include
advertising, marketing, propaganda, public
relations, and political communication.
Enrichment and education.
Entertainment, traditionally through performances
of acting, music, and sports, along with light reading;
since the late 20th century also through video and
computer games.
Public service announcements.
37. MASS MEDIA ECONOMICS
*Mass media had the economics of linear
replication:
―a single work could make money
proportional to the number of copies sold,
and as volumes went up, units costs went
down, increasing profit margins further.‖
38. MEDIA INFLUENCE
*In a democratic society, independent media
serve to educate the public/electorate about
issues regarding government and corporate
entities. This is called Media influence.
Some consider the concentration of media
ownership to be a grave threat to democracy.
39. NEGATIVE CHARACTERISTICS OF MASS MEDIA
Another description of Mass Media is central
media which implies:
*An ability to transmit implicit or hidden
knowledge
*The manipulation of large groups of people
through media outlets, for the benefit of a
particular interest party and/or group of people.
*Bias, political or otherwise, towards favoring a
certain individual, outcome or resolution of an
event.
40. MEDIA FORMS IN EDUCATION
Broadcasting, in the narrow sense, for radio,
television, and the Internet.
Various types of discs or tapes. In the 20th
century, these were mainly used for music.
Video and computer uses followed.
41. MEDIA FORMS IN EDUCATION
Broadcasting, in the narrow sense, for
radio, television, and the Internet.
Various types of discs or tapes. In the 20th
century, these were mainly used for music.
Video and computer uses followed.
42. PRINTED MASS MEDIA
Objectives :
# By the end of this lesson, students
should be able to:
Identify the different types of printed
mass media, and their application in
education.
43. JOURNALISM
*Journalism is a discipline of collecting,
analyzing, verifying, and presenting
information regarding current events,
trends, issues and people.
Those who practice journalism are known
as journalists.
44. JOURNALISM
News-oriented journalism is sometimes
described as the "first rough draft of
history" (attributed to Phil Graham),
because journalists often record important
events, producing news articles on short
deadlines.
45. JOURNALISM
While under pressure to be first with their
stories, news media organizations usually
edit and proofread their reports prior to
publication, adhering to each
organization's standards of accuracy,
quality and style.
Many news organizations claim proud
traditions of holding government officials
and institutions accountable to the public,
while media critics have raised questions
46. PUBLIC RELATIONS
Public relations is the art and science of
managing communication between an
organization and its key publics to build,
manage and sustain its positive image.
47. PUBLIC RELATIONS
Corporations use marketing public
relations (MPR) to convey information
about the products they manufacture or
services they provide to potential
customers to support their direct sales
efforts.
Typically, they support sales in the short
and long term, establishing and burnishing
the corporation's branding for a strong,
ongoing market.
48. PUBLIC RELATIONS
Corporations also use public-relations as a
vehicle to reach decision makers, and they
may use public relations to portray
themselves as enlightened employers, in
support of human-resources recruiting
programs.
49. PUBLIC RELATIONS
Non-profit organizations, including schools
and universities, hospitals, and human and
social service agencies, use public
relations in support of awareness
programs, fund-raising programs, staff
recruiting, and to increase patronage of
their services.
Decision makers use public relations to
raise money, promote and defend their
service in office
50. NEWSPAPER
A newspaper is a publication containing
news and information and advertising,
usually printed on low-cost paper called
newsprint.
It may be general or special interest, most
often published daily or weekly.
The first printed newspaper was published
in 1605, and the form has thrived even in
the face of competition from technologies
such as radio and television.
51. NEWSPAPER
Recent developments on the Internet are
posing major threats to its business model.
Paid circulation is declining in most
countries, and advertising revenue, which
makes up the bulk of a newspaper's
income, is shifting from print to online.
Some commentators, nevertheless, point
out that historically new media such as
radio and television did not entirely
supplant existing.
52. PUBLISHING
Publishing is the industry concerned with
the production of literature or information –
the activity of making information available
for public view.
In some cases, authors may be their own
publishers.
53. PUBLISHING
*Traditionally, the term refers to the distribution
of printed works such as books and newspapers.
*With the advent of digital information systems
and the Internet, the scope of publishing has
expanded to include websites, blogs, and the
like.
As a business, publishing includes the
development, marketing, production, and
distribution of newspapers, magazines, books,
literary works, musical works, software, other
works dealing with information.
54. BOOK
*A book is a collection of sheets of paper,
parchment or other material with a piece of
text written on them, bound together along
one edge within covers.
A book is also a literary work or a main
division of such a work.
*A book produced in electronic format is
known as an e-book.
55. BOOK
In library and information science, a book
is called a monograph to distinguish it from
serial publications such as magazines,
journals or newspapers.
Publishers may produce low-cost, pre-
proof editions known as galleys or 'bound
proofs' for promotional purposes, such as
generating reviews in advance of
publication.
56. MAGAZINE
*A magazine is a periodical publication
containing a variety of articles, generally
financed by advertising and/or purchase
by readers.
57. MAGAZINE
Magazines are typically published weekly,
biweekly, monthly, bimonthly or quarterly,
with a date on the cover that is in advance
of the date it is actually published.
They are often printed in color on coated
paper, and are bound with a soft cover.
*Magazines fall into two broad categories:
consumer magazines and business
magazines.
58. MAGAZINE
*In practice, magazines are a subset of
periodicals, distinct from those periodicals
produced by scientific, artistic, academic
or special interest publishers which are
subscription-only, more expensive,
narrowly limited in circulation, and often
have little or no advertising.
59. MAGAZINE
*Magazines can be classified as:
General interest magazines (e.g. Oman daily,
Al Watan, etc)
Special interest magazines (educational,
sports, business, diving, etc)
60. EDUCATION JOURNALISM
*Journalism that focuses on what goes on
inside classrooms requires that journalists
know something about education.
There’s much journalism about schools that
is important and compelling but that is not
precisely about education.
Covering the school board, for example, is
important.
Education writers, however, need to also be
able to communicate clearly about the heart
of the matter—teaching and learning.
61. EDUCATION JOURNALISM
*what goes on inside classrooms is a
complicated interaction between and
among students, and with their teacher,
while wrestling with important content.
And all of those interactions are influenced
by what happens outside of class and
outside the school.