The document discusses mass media, defining it as a set of messaging techniques used for cultural, informational and advertising purposes. It then provides a brief history of various mass media types - television was first broadcast in the 1930s in Germany, radio transmission was pioneered in the late 1890s, newspapers originated over 2000 years ago under Julius Caesar, and magazines and the internet both developed in the late 20th century. The document concludes by noting that mass media has a significant influence on public opinion and society through the transmission of news, advertising, and other content, but that it also has disadvantages like reducing family time and potentially increasing school failure.

1. MASS MEDIA
Ana
Andreia
Rosa

2. INDICIE
 What Is Mass Media?
 What types of media do we have?
 Say something about the history of each one of the types…
 Talk about the influence of the media;
 Advantages and disadvantages

3. MASS MEDIA
• Set of messaging techniques
(cultural, informational and
advertising).
• Television, a radio, a
newspaper, a magazines
and internet are social
media.

4. TELEVISION
By the 1840s, several scientists
were studying the possibility of
transmitting images over a long
distance.
In March 1935, the Germans
were responsible for the first
television broadcast.
Shortly thereafter, the French and
British also invested in the
construction of studios and the
transmission of images.

5. RADIO
In 1896, Italian physicist and
inventor Guglielmo Marconi created
the world's first radio device,
revolutionizing communication at a
distance.
The initial aim of the invention was
to replace the electric telegraph.
The human voice was radioed for
the first time on Christmas Eve,
1906, by Canadian Reginald
Fessenden. He conveyed a
"Christmas Concert" to the crew of
United Fruit Company ships.

6. NEWAPAPERS
Newspapers are a medium of
communication used by human
civilization over 2,000 years ago.
Historians attribute this invention to
the legendary Roman Emperor
Julius Caesar.
In order to publicize his military
achievements and to inform the
people of the expansion of the
Empire, Caesar created the so-
called Acta Diurna, the first
newspaper.

7. MAGAZINES
The first magazine appeared in Germany
in 1663, and had such a long name, it
certainly took a lot of work to be
embedded in the cover: Erbauliche
Monaths-Unterredungen, something like
"Edificant Monthly Discussions.“

8. INTERNET
Internet, came about in the
middle of the Cold War.
Built for military purposes, it
would be one of the ways of the
US military to maintain
communications in the event of
enemy attacks that would destroy
conventional means of
telecommunications.
It was only in the year 1990 that
the Internet began to reach the
general population.

9. INFLUENCE OF THE MEDIA
The mass media have a great
influence on the life of the
population, through various
means of communication, the
mass media can transmit and
shape social opinion.
Through advertising, news and
other things, mass media can
influence public opinion on a
particular subject, or even lead
the population to consumerism.

10. ADVANTAGES
• They keep people informed of everything
that goes on in the world.
• Allow for fun and leisure time.
• Enable new discoveries.
• They also allow us to get to know other
cultures through contact with people from
other countries.
• They make possible the contact and the
sending of objects over long distances in
short periods of time.
• Allow more information to be transferred
much more frequently.

11. DISADVANTAGES
• They reduce the time of family life insofar as we
"no longer live" to be attentive to what is
happening in the media.
• The dependence.
• Interference in sleep.
• Increased school failure.
• The existence of communities that do not have
access to the most modern means of
communication and as a consequence are
distanced from the rest of the communities.