The document discusses the effects of mass media on individuals, groups, and society. It notes that the impact of media depends on the type of person and medium used. It also qualifies that analyses of media effects should specify whether they concern the past or future, and whether the effect is on an individual, group, institution, or whole culture. Several examples of media effects are given, such as how media can intentionally influence groups, shape individuals' behavior and identity, catalyze institutional change gradually over time, and both integrate and individuate society.

1. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB

2. Effects of mass media cannot be answered in broad generalities. The
impact depends on the various types of people and the medium used.
.
The effects and effectiveness of the media
whether to attract more audience or
influence opinion and behavior.
But to make it more fair and more
meaningful, here are some QUALIFICATIONS
AND SPECIFICATIONS:
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB

3. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
If it concerns about the past, then it should be PRECISE; If it
is in the future, then it is more often a PREDICTION.

4. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
. Whether
it affects an individual, a group, the institution, the whole society or the culture.
media
individual

5. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
EFFECTS ON A GROUP:

6. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
COME!
SEE!!
Intentional influence

7. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
Media plays a very important role in shaping the individuals’ behavior and self-concept.

8. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
Change rapidly occur due to the modern technologies which is very
accessible to everyone.
However, Changes to society and culture is the slowest to
occur and the least to trace their origin.

9. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
EVIDENCES: EFFECTS OF MEDIA
politics
election
educationcommercial
entertainment
ads
Public
service
Public
information
development
Product
business
government principles personal
Word of mouth
School
innovation
works to achieve objectives which in their selves not controversial.

10. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
EVIDENCES OF EFFECTS
Process Of Learning Through Media

11. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
EVIDENCES OF EFFECTS
Relates to the problem of crime, violence and panic response to news

12. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
EVIDENCES OF EFFECTS
Media is a catalyst of institutional change through gradual, punctuation
and reinforcement effects.
s l
o w
Ability to introduce marginal change by
slow influencing costumer’s idea,
perception and information

13. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
Ability to facilitate major institutional change. Activates potential tipping
points, assisting dramatic change which influences set of feasible policies
which can be adopted. If preference become significant, rapid and dramatic
overhaul emerges.
R a p i d

14. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
Ability to reinforce the existing punctuated equilibrium, support
existing policies and institutions instead of common knowledge that
encourages new ones.

15. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
Mass media are both force of integration and dispersion and
individuation in society.

16. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB
THANK YOU FOR READING!
CHELDHAYE