The document discusses a proposed smartphone app called MallSage that would provide an integrated shopping experience for customers across multiple retailers in a mall by offering features like in-store navigation, product searches and comparisons, targeted deals and promotions, and online ordering with in-store pickup to improve the customer experience and increase sales and foot traffic for retailers. It outlines the challenges currently facing malls and retailers from the shift to digital shopping and how the proposed app could help address those challenges through its unified shopping features.

1. The new way to shop

2. • The Retail industry has seen a major disruption from digital
• The shopper expects a seamless shopping experience powered by the
smartphone
• Major retailers are trying to catch up to this rapidly evolving paradigm shift
• While large retailers are embracing transformation, others are struggling to
retain and attract shoppers
Digital Retail Landscape

3. 40%
36%
This Year
Last Year
Global Shoppers who
used smartphones to
track products online
47% shoppers want real-
time promotions37% shoppers want to use
shopping list, in-store item
locator and navigation
Only 31% retailers offer a
shopping list
Only 4% have apps for in-store
navigation
Only 7% retailers send real-time
promotions
1 Accenture “Retail Consumer Research” Report, 2016
Consumer Insights

4. • More shoppers are purchasing online, reducing
foot traffic in malls
• More shoppers want an integrated shopping
experience, seamless experience across all
retailers within the mall
• More shoppers want real-time targeted promotions
• More shoppers want smartphone navigation in-
door
Challenges for Malls

5. • In-store and seamless shopping experience
• Consumers “channel-hop” while shopping and
want home deliveries
• Targeted promotions only
• Security and privacy of the shoppers
Challenges for Retailers

6. Single smartphone app for holistic
shopping experience
Product catalogs for all stores in the
mall, with inventory information
Seamless experience across web and
mobile with online shopping
In-door and in-store navigation with
offline/online maps
Real-time promotions and hyperlocal
advertising
Customer and merchant chat feature
Proposed Solution

7. • Search and compare products
cataloged by all retailers in the
mall
• Order online and collect from
the store
• Save time through in-mall and
in-store navigation
• Get great deals targeted
specifically for them
Smarter Way To Do Shopping

8. • Showcase product catalogs
• Promote store, brands and
products through in-app
advertising
• Send targeted deals to
customers based on profile,
buying behavior and current
location in the mall and in-store
Find Stores and Products -
Fast and Easy!

9. • Increased customer footfall
• Increased sales
• Greater insights into shopper
behavior through advanced
analytics
• Revenue augmentation through
service charges from
retailers (monthly service
charge, in app advertising,
targeted deals, etc.)
Business Anywhere with Point of
Sale

10. Application Overview

11. Product Search
• Quickly search products,
best deals and stores

12. Virtual Shopping Assistant
• Get recommendations
against your shopping list
• Navigate easily to the stores
of choice

13. Deals & Promotions
• Retailers can send targeted
deals to customers based on
preference and location in
the mall

14. In-Store Search
• Shoppers can easily find
product inside a store
through instore navigation

15. Mall Buzz
• Get instant view and
notification of current
happenings in the mall

16. Footfall Analytics
• Mall operators can plan
advertisement spaces and
perform rent optimization to
increase revenue

17. Online Shopping
• Integration with POS solutions
and payment gateways like
the Microsoft Dynamics CRM
2016 and Stripe to provide
an online shopping
experience to the customers

18. Reserve Items
• Customers can ask retailers
to reserve items from the
store instantaneously and
choose to pay online or pay
at the store

19. Real-time Chat
• Customers can chat with
retailers to ask questions
regarding their product/store
or share any concerns

20. Featured Deals are shown on the
home screen and brands and
store owners pay for promoting
their deals
Scroll down to view Featured
Products and Stores
Search for products, deals, brands
and stores
Home Screen

21. Product Catalog View
View all products and search
for specific search
Search is context aware and
customized. Retailers can
promote products
Retailers and Brands can
promote products in search
results

22. Search for products based on
various product categories
Category Search

23. Mall & Retailer Deals
Search and view current
deals in various stores

24. Store Listing
Search for stores and
products available with a
brand store

25. In Mall Navigation
Find direction to stores and
other places of interest within
the mall

26. About Ebryx
Ebryx LLC is a global IT services and solutions company, headquartered in the
Silicon Valley, California.
Incorporated in 2008, it serves a diverse customer base spread across North
America, EMEA and Oceania. Clients range from SMBs to large multinationals
and the public sector.
Our engineering prowess includes Enterprise, Web, Mobility, Location-based
services, In-door navigation, Big Data Analytics and Ad-tech solutions. We work
closely with our clients to help them successfully achieve their technology-
enabled vision & business objectives.
Ebryx has a proven track record of delivering results through its global delivery
centers and flexible engagement models for multiple brands ranging from
Fortune 100 to growing companies.

27. Email
info@mallsage.com
Website
www.mallsage.com
For Further Information