Learn how to master social networks, especially Twitter, how to post efficiently to reach more and more potential customers by some advices and photos.

1. The science of
success on
Twitter

2. Brand building
● Engage with followers on a 1:1 basis
● Use consistent, engaging and human voice
● Be interested in communities yourself
● Catchy hashtags for all campaigns
● Striking images
● Respond to mentions and comments

3. E.g.

4. Lead generation
● Keeping tweets short and concise
● Clear call-to-action
● Only one link
● Not to use hashtags
● Not to @mention anyone

5. E.g.

6. Images in tweets
● Emotion evoking images
● Not pixelated/high quality
● Not to use misleading images
● Not to use insensitive images
● Relevant to the content

7. E.g.

8. Strategic URL’s
● Place URL in the middle of the tweet
● Say something intriguing before
● Shorten the link for more characters

9. #Hashtags
● Keep it short, but more importantly - catchy
● Pick industry or brand keywords
● A natural part of the sentence
● For a campaign - a unique one
● Don’t hijack sensitive topics

10. Hashtags
● Use 1-2 hashtags, 1 being optimum
● Hashtags with 11+ characters get 117%
more Retweets than the ones with 6-10

11. Direct messages
● Make messages personal
● Make messages valuable
● Offer something that they will benefit from
● Create a custom URL

12. Follower engagement
● Use a twitter analytics tool to identify the
users who engaged in the campaign
● Actively listen and engage with these users
particularly

13. Follower engagement
● Segmentation
● Following campaign has to be
relevant to the previous one
● Creating a segmented list of
these users

14. How others do it?
● Tweets are highly consistent
● Every tweet has an image
● Tweets will consist up to 3 hashtags
● 3/4 of tweets has a link in it
● During campaigns hashtags will remain the
same
● Don’t forget about engaging

15. 5 most RT’ed words:
● you
● Twitter
● please
● retweet
● post

16. Time does matter
● 1pm - 3pm
● Monday to Thursday

18. Production of Arturs Viksne
Marketing Assistant
Hieroglifs International