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ASSIGNMENT
DRIVE FALL 2013
PROGRAM BBA
SUBJECT CODE & NAME BBA405 - RETAIL MANAGEMENT
SEMESTER 4
BK ID B1712
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1.What is meant by ‘retailing’? What are the functions of retailing?
Ans : In commerce, a retailer buys goods or products in large quantities from manufacturers or
importers, either directly or through a wholesaler, and then sells individual items or small quantities
to the general public or end user customers, usually in a shop, also called a store. Retailers are at the
end of the supply chain. Marketers see retailing as part of their overall distribution strategy.
2.Explain the following:
(a) Retail Marketing mix
Ans : A retail marketing mix has four parts, each directed toward the target audience. The way you
design your marketing mix affects your value proposition and the way customers perceive your
store.
Product
Your product marketing decisions will
(b) Functions of merchandising manager.
Ans : Functions of merchandising manager:
Merchandise managers pick out the products that will be sold in a store and oversee their marketing
and purchase. Employers usually require applicants to have some formal education or retail
experience. For aspiring merchandise managers

2. 3.Write short notes on the following:
(a) Store management
Ans : A professionally managed Stores has a process and a space within, to receive the incoming
materials (Receiving Bay), keep them for as long as they are not required for use (Custody) and then
to move them out of stores for use (Issue).
(b) Retail space management
Ans : Managing Retail Space
Managing Space
As a retailer one of your greatest assets is ‘space’. However in many situations the amount of space
you have is a finite resource so the asset has to be sweated – in other words made to work harder
for you! It needs to be well managed.
Dear students get fully solved SMU BBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601