This explains the full description about four P's of marketing in detail.

1. NAME – KOMAL TANAJI CHOUGALE
FOUR P’S OF MARKETING

2. WHAT IS MARKETING
 Marketing is the process for engaging a target market of consumers or other users
to ultimately sell a productprofitablywhich are unfulfilled needs.
 Marketing is a total system of interacting business activities designed to plan,
price, promote and distributewant satisfying product services to present and
potential customers.

3. 4 P’s OF MARKETING
 These elements are termed as 4 P’s of marketing i.e. Product,Place, Promotion
and Price.
 All four P’s work together to achieve customer satisfaction as well to meet the
goal of organization.

4. THE MARKETING MIX
 PRODUCT –
• Brand Name
• Styling
• Quality
• Packaging
• Warranty
• Repairs and Support

5.  PRICE –
• Pricing strategy
• Suggestion Retail price
• Cash and early payment discount
• Seasonal pricing
• Price flexibility

6.  PLACE –
• Distributing channels
• Market coverage
• Specific channel members
• Warehousing
• Order processing
• Transportation

7.  PROMOTION –
• promotionalstrategy
• Advertising
• Personal selling and sales force
• Public relation
• Marketing communication budget

8. THANK YOU