about marketing mix

1. 4 Ps of marketing mix

2. Product
• Product is usually defined as either a physical object or an intangible service that
is mass-produced on a large scale with a specific volume of units.
• Intangible products are service based and include hospitality, tourism and the
hotel industry.
• The question on Product every hotel and/or brand must address is if they have
created what its’ targeted markets and guests wanted. Providing a unique
flavour in your hotel product/service must meet the needs of your customers or
they will not return, regardless of airline miles or extra points.
• When developing a product you should consider quality, design, features,
packaging, customer service and sub sequent after sales service

3. Place
• Place represents the locations where a Product or in the case of lodging,
accommodations can be purchased.
• This includes the location of your business, shop front, distributors,
logistics.
• potential use of the internet to sell product directly to consumers.

4. price
 Price concerns the amount of money that customer must pay in order to purchase your
products.
 There are a number of consideration in relation to price including price setting,
discounting, credit and cash purchases as well as credit collection.
 How will your price compare with your competitors.

5. promotion
 Promotion refers to the act of communicating the benefits and value of your product to
consumers.
 It then involves persuading general consumers to become of your business using methods
such as advertising, personal selling and sales promotion.
 Promotion is just the communication aspect of the entire marketing function.