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Powerful forecasting for a good planning
          Ordina Customer Day 2013




                         1
Contents


 Forecasting and planning – a perfect interplay
 What to forecast and how to forecast it
 Forecasting with Ordina and Quintiq




                                    2
Forecasting and planning – a perfect interplay


                      3
What is forecasting?


 From businessdictionary.com:
   - A planning tool that helps management in its attempts to cope with the
     uncertainty of the future, relying mainly on data from the past and present
     and analysis of trends.

  Data from the past


 Data from the present                             Certainty of the future?



        Trends




                                       4
Forecasting for planning ends


   Forecasting becomes useful in a planning context as soon as the important
    planning decisions must be based on
     -   Need for a certain product, e.g. the need for certain consumer goods such as beer,
         canned goods, …
     -   Need for a certain service such as airport security, roadside assistance, shipment
         transportation, ...
   An accurate forecast leads to a good mid term and long term (capacity)
    planning.
   A good mid term and long term planning leads to a good short term planning.
   This leads to cost reduction as well as customer satisfaction:
     -   No external parties need to be used to reach SLA
     -   Capacity is available to ensure in time delivery
     -   Stocks can be maintained at optimal levels
     -   …


                                               5
What to forecast and how to forecast it


                     6
Before deciding to use forecasting.


 When considering forecasting to have a substantiated basis for long term
  planning, we need to answer several questions.
   1. What planning decisions do we want to make and what do we base these
      decisions on?
   2. What are the main factors that influence the basis for these decisions?
   3. At what level of detail can we make a prediction?
   4. Can we refine the prediction as we process in time?
 An answer to these questions will
    - not only tell us what to forecast,
    - but also what techniques we should use to create this forecast.




                                           7
Some examples


 What planning decisions do we want to make?
    - E.g. roadside assistance:incidents onminimize the use of external parties
      Based on the number of we want to the road.
      needed to maintain our customer service levels.
    - E.g. airportthe number of want to optimize our timeat the airport. minimize
      Based on services: we visitors and passengers to service and
      our personnel cost while maintaining our customer service levels.
    - E.g. postalthe postal we want to optimize machine utilization and minimize
      Based on services: volumes received each day.
      personnel cost while maintaining our target throughput times.

 What are the main factors that influence the basis of these decisions?
    - Historical trends of incidents and B2B agreements.
        Historical trends            Information and        Short term
    - Historical trends of visitors, knowledge from and commercial campaigns,
                                     B2B agreements        operational
                                      other divisions
      new product and service launch, …                    information
    - Historical trends and customer announcements.




                                        8
Different forecasting methodologies


 Consensus forecasting
    - Several parties each make a separate forecast, based on their experience
      and knowledge.
    - These separate forecasts are combined together to form a final forecast.
 Statistical forecasting
    - Mathematical techniques are used to extrapolate historical data to the
      future to form a final forecast.
 Combining forecasts
    - Forecasts created usingGartner (september 2012) combined to form a final
                              different techniques are
      forecast.
  Defining the balance between statistical modelling and collaborative forecasting
    - Typically, a statistical forecast serves as the basis for the forecast. It is
  improves accountability for the forecast, and enables continuous improvement
       subsequently enriched with information received from other channels to
  across the organization
      Companies canforecast. clearly defining the balance between statistical modelling and
      form a final benefit from
      collaborative forecasting methods to improve accountability for the forecast and put in place
      continuous improvement plans to improve the forecast. […]

                                                  9
Good forecasting uses the best of all worlds

 Sales campaigns
                   Relevant forecast information
                         from all divisions
  B2B agreements


                       Advanced statistical
                                                   Historical data
    Experience             techniques


                     Last minute operational
                           information
    Actuals



Weather forecast




                                   10
Forecasting with Ordina and Quintiq


                    11
Shortcomings of traditional solutions


 Traditional forecasting solutions typically focus on one specific
  methodology with little possibilities to interact between methodologies.
 Traditional forecasting solutions serve as a black box. Numbers go in
  and numbers come out, with little or no control.
 Traditional solutions have a rigid dimension management, limiting the
  correct mix of statistical techniques and enrichments.
 Traditional solutions typically lack dynamical graphical representations
  of the forecasts.
 Traditional solutions allow little or no refinement based on operational
  data.


   Traditional solutions provide shaky foundations to build a planning on!



                                     12
One methodology versus best of all worlds


                                                    Traditional solutions
                                                      -   Statistical forecasting with limited
                                                          override functionality
                                                      -   Consensus forecasting with limited
                                                          statistical foundations




   Ordina & Quintiq
    -   Strong statistical basis
    -   Enriched with relevant additional
        information
    -   Concurrent what-if scenarios


                                            13
Black box versus open information


                                                        Traditional solutions
                                                          -   Limited options in algorithm creation
                                                              and maintenance
                                                          -   Limited or no business rules
                                                              available




   Ordina & Quintiq, with the power of R
     -   Statistical algorithms are available
         through R.
     -   Expert users can create their own R
         scripts and algorithms in the tool.


                                                14
Rigid dimensions versus open hierarchies


                                                        Traditional solutions
                                                          -   Fixed number of dimensions
                                                          -   Dimensions grouped in fixed
                                                              pyramidal hierarchies




   Ordina & Quintiq
    -   Dimensions can be added without
        limitations
    -   Hierarchies between dimensions can be
        created dynamically


                                                15
Graphical representations


                                                          Traditional solutions
                                                            -   Simple spreadsheet with textual
                                                                information
                                                            -   Simple graphical representation with
                                                                limited navigation




   Ordina & Quintiq
    -   Colours, formatting and icons can be
        used to visualize extra information.
    -   The graph has advanced
        configuration possibilities (bar, line,
        dotted) and can easily be navigated


                                                  16
Limited refinement versus advanced enrichment and
    consumption

                                                          Traditional solutions
                                                            -   Little interaction with operational
                                                                information.
                                                            -   Limited possibility to adjust using last
                                                                minute information




   Ordina & Quintiq
    -   Forecasted volumes can be adjusted
        based on actuals received.
    -   A number of consumption logics are
        available and can of course be extended
        to match any business rule needed.


                                                  17
Summarizing

 Quintiq demand planner: a good basis for developing a forecasting solution
    - Clear graphical and textual visualization of forecasts
    - Multiple scenarios allow rapid simulations and lead forecast selection
    - Standard statistical algorithms available through interface with R
 Ordina forecasting solution: in addition to the demand planner
    - Unlimited number of forecasting dimensions available
    - Advanced control of breakdown hierarchies and factors (no fixed hierarchy)
    - Long and short term forecast enhancement and correction based on external
      input.
    - Advanced parametrizable consumption logic available
    - Full access to R to allow expert users to create and maintain their own
       forecasting scripts.
      The Ordina and Quintiq forecasting solution provides a solid basis for a
                                    good planning!


                                           18
That is, as certain
 Data from the past             as we can ever be…



                             Certainty of the future!
Data from the present




      Trends


                              A solid basis for…
                             17:00 Shift Rostering
                              by Kris Van Marcke



                        19
Questions?


   20

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Ordina Planning & Scheduling Day - APS - powerful forecasting for a good planning

  • 1. Powerful forecasting for a good planning Ordina Customer Day 2013 1
  • 2. Contents  Forecasting and planning – a perfect interplay  What to forecast and how to forecast it  Forecasting with Ordina and Quintiq 2
  • 3. Forecasting and planning – a perfect interplay 3
  • 4. What is forecasting?  From businessdictionary.com: - A planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on data from the past and present and analysis of trends. Data from the past Data from the present Certainty of the future? Trends 4
  • 5. Forecasting for planning ends  Forecasting becomes useful in a planning context as soon as the important planning decisions must be based on - Need for a certain product, e.g. the need for certain consumer goods such as beer, canned goods, … - Need for a certain service such as airport security, roadside assistance, shipment transportation, ...  An accurate forecast leads to a good mid term and long term (capacity) planning.  A good mid term and long term planning leads to a good short term planning.  This leads to cost reduction as well as customer satisfaction: - No external parties need to be used to reach SLA - Capacity is available to ensure in time delivery - Stocks can be maintained at optimal levels - … 5
  • 6. What to forecast and how to forecast it 6
  • 7. Before deciding to use forecasting.  When considering forecasting to have a substantiated basis for long term planning, we need to answer several questions. 1. What planning decisions do we want to make and what do we base these decisions on? 2. What are the main factors that influence the basis for these decisions? 3. At what level of detail can we make a prediction? 4. Can we refine the prediction as we process in time?  An answer to these questions will - not only tell us what to forecast, - but also what techniques we should use to create this forecast. 7
  • 8. Some examples  What planning decisions do we want to make? - E.g. roadside assistance:incidents onminimize the use of external parties Based on the number of we want to the road. needed to maintain our customer service levels. - E.g. airportthe number of want to optimize our timeat the airport. minimize Based on services: we visitors and passengers to service and our personnel cost while maintaining our customer service levels. - E.g. postalthe postal we want to optimize machine utilization and minimize Based on services: volumes received each day. personnel cost while maintaining our target throughput times.  What are the main factors that influence the basis of these decisions? - Historical trends of incidents and B2B agreements. Historical trends Information and Short term - Historical trends of visitors, knowledge from and commercial campaigns, B2B agreements operational other divisions new product and service launch, … information - Historical trends and customer announcements. 8
  • 9. Different forecasting methodologies  Consensus forecasting - Several parties each make a separate forecast, based on their experience and knowledge. - These separate forecasts are combined together to form a final forecast.  Statistical forecasting - Mathematical techniques are used to extrapolate historical data to the future to form a final forecast.  Combining forecasts - Forecasts created usingGartner (september 2012) combined to form a final different techniques are forecast. Defining the balance between statistical modelling and collaborative forecasting - Typically, a statistical forecast serves as the basis for the forecast. It is improves accountability for the forecast, and enables continuous improvement subsequently enriched with information received from other channels to across the organization Companies canforecast. clearly defining the balance between statistical modelling and form a final benefit from collaborative forecasting methods to improve accountability for the forecast and put in place continuous improvement plans to improve the forecast. […] 9
  • 10. Good forecasting uses the best of all worlds Sales campaigns Relevant forecast information from all divisions B2B agreements Advanced statistical Historical data Experience techniques Last minute operational information Actuals Weather forecast 10
  • 11. Forecasting with Ordina and Quintiq 11
  • 12. Shortcomings of traditional solutions  Traditional forecasting solutions typically focus on one specific methodology with little possibilities to interact between methodologies.  Traditional forecasting solutions serve as a black box. Numbers go in and numbers come out, with little or no control.  Traditional solutions have a rigid dimension management, limiting the correct mix of statistical techniques and enrichments.  Traditional solutions typically lack dynamical graphical representations of the forecasts.  Traditional solutions allow little or no refinement based on operational data. Traditional solutions provide shaky foundations to build a planning on! 12
  • 13. One methodology versus best of all worlds  Traditional solutions - Statistical forecasting with limited override functionality - Consensus forecasting with limited statistical foundations  Ordina & Quintiq - Strong statistical basis - Enriched with relevant additional information - Concurrent what-if scenarios 13
  • 14. Black box versus open information  Traditional solutions - Limited options in algorithm creation and maintenance - Limited or no business rules available  Ordina & Quintiq, with the power of R - Statistical algorithms are available through R. - Expert users can create their own R scripts and algorithms in the tool. 14
  • 15. Rigid dimensions versus open hierarchies  Traditional solutions - Fixed number of dimensions - Dimensions grouped in fixed pyramidal hierarchies  Ordina & Quintiq - Dimensions can be added without limitations - Hierarchies between dimensions can be created dynamically 15
  • 16. Graphical representations  Traditional solutions - Simple spreadsheet with textual information - Simple graphical representation with limited navigation  Ordina & Quintiq - Colours, formatting and icons can be used to visualize extra information. - The graph has advanced configuration possibilities (bar, line, dotted) and can easily be navigated 16
  • 17. Limited refinement versus advanced enrichment and consumption  Traditional solutions - Little interaction with operational information. - Limited possibility to adjust using last minute information  Ordina & Quintiq - Forecasted volumes can be adjusted based on actuals received. - A number of consumption logics are available and can of course be extended to match any business rule needed. 17
  • 18. Summarizing  Quintiq demand planner: a good basis for developing a forecasting solution - Clear graphical and textual visualization of forecasts - Multiple scenarios allow rapid simulations and lead forecast selection - Standard statistical algorithms available through interface with R  Ordina forecasting solution: in addition to the demand planner - Unlimited number of forecasting dimensions available - Advanced control of breakdown hierarchies and factors (no fixed hierarchy) - Long and short term forecast enhancement and correction based on external input. - Advanced parametrizable consumption logic available - Full access to R to allow expert users to create and maintain their own forecasting scripts. The Ordina and Quintiq forecasting solution provides a solid basis for a good planning! 18
  • 19. That is, as certain Data from the past as we can ever be… Certainty of the future! Data from the present Trends A solid basis for… 17:00 Shift Rostering by Kris Van Marcke 19