*** This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017. Get more insightful updates from TIA by subscribing techin.asia/updateselalu

1. Making Data
Actionable

2. Hello!
I am Budiman Rusly
Head of Data Analytics at KMK Online
Publishing, Video and Messaging Platform
13 Years of Business Intelligence Experiences
▷E-commerce
Bizzy.co.id
▷CRM & Loyalty program
HP, Microsoft, Cisco, Eu Yan Sang – APAC Countries
▷Healthcare – Hospitals across Indonesia

3. Our agenda
Key
Ingredient
of
Actionable
Data
Benefit
of
Actionable
Data
Making
Data
Actionable

4. 1.
Key Ingredient
Actionable Data

5. “Finding trusted data
that matters to the business
and translate it into insight
that available whenever decisions need to be
made
Actionable Data

6. Data Business
Problem
Actionable data
Data
Do you have the right data
to answer questions?
Resource
Do you have resources
transforming the data into
insight?
Resource Insight

7. 2.
Key Benefit of Actionable
Data

8. Actionable Data Key Benefits
Speed
Analyze with greater speed
Better Decision-making
Better understand and improve
operation, financial model,
customer relationship, supply
chain, workforce and business
opportunity
Holistic Approach
Understanding and
interpreting information from
various data sources into
single Enterprise Data
Warehouse

9. 3.
Making Data Actionable

10. “Does developing data analytic strategy enough
to drive actionable insight?
Data Analytic – From Strategy to Execution

11. “Executives say there is a direct correlation between well-designed
analytics programs and success in the marketplace.
However, the infrastructures and processes they require to support and
sustain such efforts still lag.
- Forbes Insight
Data Analytic – From Strategy to Execution

12. Data Analytic - From strategy to execution
What value exist in
your data?
Can you trust your
data ?
What happened and
why ?
What might happen
next?
What is the right
answer?
Is insight being delivered to the
right people at the right time?
How to embed data analytics into
our organization?
Delivering
Assurance
Intelligence
Improvement
Discover
Trust
Describe
Predict
Optimize
Empower
Embed

13. Blueprint process of making data actionable
Sketch
Find your inspiration. Conceptually
design about desired outcome
Visualize
By bring data to life, it helps display
unexpected finding in a clear manner
by focusing on trend, time
comparison and variable correlation
Effective and Better
Communication
Maintaining collaboration between
analyst, business users and other
stakeholders
Understanding Data
Dig into the data by filtering, sorting,
grouping and segmentation
Understanding which Chart
or Graph is right for you
Each chart and graph cater different
analytic purpose. Therefore, choosing
right chart is the first step towards
effective communication and story

14. Blueprint process of making data actionable
When a road narrows, due to dividers or
other obstructions, drivers need to be
made aware of the change in the path of
the roadway.
VS

15. 1. Blueprint – Sketch & Visualize
Sketch
Find your inspiration. Conceptually
design about desired outcome
Visualize
By bring data to life, it helps display
unexpected finding in a clear manner
by focusing on trend, time
comparison and variable correlation

16. 1. Blueprint – Sketch & Visualize
https://public.tableau.com/en-us/s/blog/2014/11/drawing-and-data-visualizations-tool-allow-connections-be-made
Structure
Information
Dimensions – 4Ws
Facts- Measurements

17. 1. Blueprint – Sketch & Visualize

18. 1. Blueprint – Sketch & Visualize

19. 1. Blueprint – Sketch & Visualize

20. 2. Blueprint – Effective and Better
Communication
Effective and Better
Communication
Maintaining collaboration between
analyst, business users and other
stakeholders
Regular Meeting
Weekly, biweekly, or Monthly
Build Relationship, trust and
respect
Learn business language,
performance, kpi

21. 3. Blueprint – Understanding Data & Chart
Understanding Data
Dig into the data by filtering,
sorting, grouping and
segmentation.
Understanding Which Chart
or Graph is right for you
Each chart and graph cater different
analytic purpose. Therefore, choosing
right chart is the first step towards
effective communication and story

22. 3. Blueprint – Understanding Data & Chart

23. Value the whole
process, celebrate
the results

24. Resources
• Edward Tufte – Beautiful Evidence
• Stephen Few – Now You See It

25. Thanks!
Any questions?
You can reach me at:
Budiman.rusly@gmail.com