YBI Global Forum, Monday: Effective networks - Debra Askanase
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Lead: Debra Askanase - Social Media & Communications Specialist, Community Organizer 2.0-
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YBI Global Forum, Monday: Effective networks - Debra Askanase
- 1. The Rise of Social Networks and Tools for Network Building YBI Global Forum, September 2010
- 2. What are Social Networks (and microblogging)?
- 3. 2/3 of the GLOBAL population visits social networks (Nielsen Report, Global Faces and Networked Places, 2009) Source: Universal McCann Comparative Study on Social Media Trends, 2008 Social Media Trends 2006-2008 http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
- 4. "Today nearly three out of four global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web.” Graham Mudd, Vice President of Search & Media with comScore August 16, 2010
- 5. Time spent on social networks globally and reach (Nielsen Report, Global Faces and Networked Places, 2009) (Nielsen Report, Global Faces and Networked Places, 2009)
- 8. Nonprofit social media create opportunities Opportunity to learn about new issues – 85% Another way to support a favorite cause – 80% Used some form of online media to support a cause – 60% Advocate for a cause (forward messages)- 36% Personal behavior change – 34% Purchasing cause-related products – 23% Source: 2009 Cone Consumer New Media Study: http://www.coneinc.com/content2615
- 9. Mentor recruitment and retention Participant recruitment and participation Generating awareness and brand recognition Raising funds for your programs Opportunities for the NGO: …and network collaborations!
- 10. Opportunities for network sharing http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/ Shared Google docs Collaborative wikis Private discussion groups Web conferencing Online team workspaces Ongoing discussion
- 11. Become a networked nonprofit
- 12. Social media feedback loop Social media with stakeholders Social media with stakeholders Improved program activities and operations Improved program activities and operations Share knowledge with network (using social media tools) Share knowledge with network (using social media tools) Benefits the entire YBI network
Editor's Notes
- http://www.flowtown.com/blog/the-2010-social-networking-map?display=wide
- Worldwide study of active internet users in 38 countries 2008 – 2009. Only 1% increase in blogging over last year. Uploading to video sharing sites dipped but uploading to social networks climbed ffrom 16.9% to 33%. . 2/3 of users have an online profile. US is 60% of active internet users have an online profile – was 43% last year. While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites. Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16.9%.
- http://www.bizreport.com/2010/08/twitter-doubles-audience-latin-americans-leading-pace.html#
- Time spent is monthly
- From Brian Solis: http://www.briansolis.com/2010/02/the-internationalization-of-social-media/ For example, Google’s Orkut is Brazil’s top social network. Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia. In the Czech Republic, Lide is the network of choice. Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia, Yemen. South Korea is focusing its dialogue and connections in Cyworld. Social networking in Guadeloupe and Martinque is concentrated at Skyrock. Mixi is the leading central station for social activity in Japan. The leaderboard of those countries not yet friended by or fans of Facebook include: Hungary – Iwiw Poland – Nasza-klasa Philippines – Friendster Netherlands – Hyves Lithuania – One Latvia – Draugiem Taiwan – Wretch Zing – Vietnam
- http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/ Resource by social network demographics, globally: http://www.ignitesocialmedia.com/2010-social-network-analysis-report/ NOTE: the age distribution is about the same worldwide and averaged out. Other resource by Nielson, but Feb 2009: http://bit.ly/cEkR8A
- http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/
- Social media creates a feedback loop about the program that improves activities and operations, which can be shared throughout the network.
- Communication: social networks, blogging, etc. Collaboration: Wikipedia, wikis, social bookmarking Multimedia: photo sharing, video sharing, art sharing, livecasting, podcasting Entertainment: virtual worlds, online gaming Reviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)