This document discusses the social web space and its growing popularity, profitability, and power. Some key points:
- Social networks now have over 3 billion registered users worldwide and are very popular and profitable, with an estimated market value over $45 billion for top US sites.
- Major companies are increasingly utilizing social media for marketing campaigns rather than traditional ads, showing its growing influence.
- The social web has revolutionized areas like consumer behavior, global development, activism, and politics by allowing information and ideas to spread rapidly on a global scale through connected users.
- However, the full potential of the social web remains largely untapped, as current models focus only on advertising revenue rather than harnessing the diverse value created
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
Bjmc i, met, unit-iii, media as a commodityRai University
The document discusses how the media and internet have become commercialized, undermining the critical functions of the public sphere. It argues that media and political discourse are now aimed at influencing consumers and voters rather than rational debate. Politicians and issues are marketed like commodities. Advertising promotes consumerism and a consumer identity has become the model for political decision making. While the internet initially provided a space for dissenting voices, it too is becoming commercialized through advertising, paid content, and large companies seeking to influence debate and profit from user data and guidance services. The co-operative origins of the internet are clashing with its growing commercialization.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
Mac301 Global Media and New Media 2009-10Rob Jewitt
Lecture slides used in the Level 3 MAC301 module. Starts by framing common attitudes to global media ownership by drawing on political economy (globalisation, Americanisation, McDomination, etc). Goes on to consider the emergence of disruptive media organisations threatening the established hegemony. Sets this against the background of creativity and creative uses of media forms in order to question how valid the certainties of globalisation are.
The document discusses the history and rise of smartphones from their introduction in 1993 to the present day. It notes that the iPhone brought smartphones to the mainstream in 2007 with its easy-to-use interface. Smartphone usage has grown dramatically, with over 2 billion users expected by the end of 2016 who check their phones over 150 times per day for activities like messaging, browsing the internet, and using apps. Companies like Uber and Airbnb have disrupted markets by allowing users to monetize assets through smartphone apps. The future of smartphones may include modular and biometric designs as well as more service-focused apps and consolidated social media experiences.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
Bjmc i, met, unit-iii, media as a commodityRai University
The document discusses how the media and internet have become commercialized, undermining the critical functions of the public sphere. It argues that media and political discourse are now aimed at influencing consumers and voters rather than rational debate. Politicians and issues are marketed like commodities. Advertising promotes consumerism and a consumer identity has become the model for political decision making. While the internet initially provided a space for dissenting voices, it too is becoming commercialized through advertising, paid content, and large companies seeking to influence debate and profit from user data and guidance services. The co-operative origins of the internet are clashing with its growing commercialization.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
Mac301 Global Media and New Media 2009-10Rob Jewitt
Lecture slides used in the Level 3 MAC301 module. Starts by framing common attitudes to global media ownership by drawing on political economy (globalisation, Americanisation, McDomination, etc). Goes on to consider the emergence of disruptive media organisations threatening the established hegemony. Sets this against the background of creativity and creative uses of media forms in order to question how valid the certainties of globalisation are.
The document discusses the history and rise of smartphones from their introduction in 1993 to the present day. It notes that the iPhone brought smartphones to the mainstream in 2007 with its easy-to-use interface. Smartphone usage has grown dramatically, with over 2 billion users expected by the end of 2016 who check their phones over 150 times per day for activities like messaging, browsing the internet, and using apps. Companies like Uber and Airbnb have disrupted markets by allowing users to monetize assets through smartphone apps. The future of smartphones may include modular and biometric designs as well as more service-focused apps and consolidated social media experiences.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
New Media Technologies and the City Spaces - EssayBeatriz Cebas
In the following essay I will explore how media technologies are transforming our experience of city spaces focusing in two different aspects. First of them will be the new ways of consumption based on the propagation of smartphones. The second is
the power of the social network Twitter in citizen movements providing the example
of the current Spanish Revolution.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
TrendSiters - Digital Content and Web TechnologiesSam Vaknin
Essays dedicated to the new media, doing business on the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Sameer Somal: The Power of Social Media & The Technology Planning ProcessJack Molisani
The document provides an overview of the digital revolution and the rise of social media. It discusses how the internet has grown from 1 billion users to over 3 billion in just over a decade. It then covers the growth of mobile technology and how mobile is integrated into people's daily lives. The presentation then analyzes major social media platforms like Facebook, Twitter, LinkedIn, YouTube and their growing usage statistics. It emphasizes that social media is now a critical part of business strategy and marketing.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Community on the Inter-Webs: Then, Now and TomorrowDan Zelikman
The document discusses the evolution of online communities from the early Internet to today and possibilities for the future. It describes how communities started as online forums and discussions and have grown exponentially, with over 500 million members on Facebook alone. Different generations now use social media in different ways to connect, from Baby Boomers staying engaged through causes to Gen Z living much of their lives online. The future of communities is predicted to focus on social networking and user-generated content, with businesses adapting customer-centric subscription and mobile payment models.
This document summarizes a student paper about social media strategies for small businesses. It begins by providing background on social media history and its rise for business uses. It then examines case studies of 4 small businesses - 3 specialty food shops (Secolari olive oil, Jrink juicery, and Capital Teas) and 1 bar/restaurant (The Hay Merchant). Finally, it discusses strategies for creating engaging, shareable social media content including promotions, crowd-sourcing content, and participating in broader conversations. The overall paper aims to provide both analytical and experiential perspectives on effective social media integration for small companies.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
New media as a Strategic Communication Tool in Sustainable TourismWild Asia
This document discusses how internet technologies and social media can drive sustainable tourism development. It notes that over 70% of the internet population uses social networks, with Facebook and Twitter being highly popular. It explores how social media is shaping the future, with examples like mobile hotels. The key points are that social media is a powerful tool that allows crowdsourcing input for research, product development, financing, and marketing; it can influence crowds and engage in conversations. The document provides tips on showcasing experiences, visual content, and locals to appeal to customers in social media strategies.
How Social Media Is Going To Change The Company FinalMirva Tapaninen
Social media is going to significantly change companies and the economy. Young people today have grown up using social media and online networks, which they use to socialize, collaborate, and influence companies and governments. This will lead to a more participatory economic model where customers and users have more influence over products and services through co-creation and sharing information. Companies will no longer be able to act alone but must work with informed users and communities online.
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
This document discusses the rise of globalization and multinational corporations. It notes that as business has become more global, communicating and marketing to different cultures has become more complex. The digital revolution and rise of the internet has further changed how business is conducted globally by allowing companies to customize their services and products for customers around the world. Many internet-based companies have also emerged that take advantage of global digital connectivity, with some generating over half their revenue from outside their home country. The document argues that as digital technologies continue to advance, more businesses will need to understand different cultural contexts and embrace flexibility to succeed in international markets.
AOM 2.0 Integrating Info Activism in People's Campaigns (Leon Dulce)daluyan
This document discusses integrating info-activism into people's campaigns. It defines info-activism and new media, and provides examples of how new media has been used in various campaigns and organizations. Some key points discussed include how new media can help with publicity, fundraising, building supporter networks, countering propaganda, and mobilizing supporters. It also examines internet and new media trends in the Philippines and provides examples of good local new media practices that have been implemented. In conclusion, it emphasizes capitalizing on new media's networking capabilities to translate online efforts to offline actions, while maintaining the correct mass line perspective.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
Arc 211: American Diversity and Design: Matthew WilsonMatthew Wilson
The document discusses Matthew Wilson's responses to discussion questions for his American Diversity and Design course at the University at Buffalo. Wilson provides responses analyzing how the invention of computers positively and negatively impacted society, how Obamacare aimed to make healthcare more accessible, and how hats have taken on roles as vehicles of communication design representing opposing political views. He also discusses how Henry Ford's assembly line standardized production but may be replaced by robotics in the future, and how the Rolls Royce Dawn design fails to follow the Cradle-to-Cradle concept unlike the efficient Brita water filtration system.
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
This document discusses how mobile marketing can help restaurants engage customers who increasingly use mobile devices. It provides examples of mobile marketing strategies like mobile-friendly websites, text message promotions, and building a customer database. Key points made include that 86% of Americans own a mobile device, 30% are interested in mobile coupons, and text messaging is popular even among older age groups. Live demos show how restaurants can use text messages to promote specials and events. The benefits of mobile marketing are building an opt-in customer list and driving more customer engagement and traffic.
A presentation made to charities to introduce the idea of sharing their followers' social cognitive surplus for the benefit of their charities - provided that we could insure that their personal identity information never sold or compromised.
New Media Technologies and the City Spaces - EssayBeatriz Cebas
In the following essay I will explore how media technologies are transforming our experience of city spaces focusing in two different aspects. First of them will be the new ways of consumption based on the propagation of smartphones. The second is
the power of the social network Twitter in citizen movements providing the example
of the current Spanish Revolution.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
TrendSiters - Digital Content and Web TechnologiesSam Vaknin
Essays dedicated to the new media, doing business on the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Sameer Somal: The Power of Social Media & The Technology Planning ProcessJack Molisani
The document provides an overview of the digital revolution and the rise of social media. It discusses how the internet has grown from 1 billion users to over 3 billion in just over a decade. It then covers the growth of mobile technology and how mobile is integrated into people's daily lives. The presentation then analyzes major social media platforms like Facebook, Twitter, LinkedIn, YouTube and their growing usage statistics. It emphasizes that social media is now a critical part of business strategy and marketing.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Community on the Inter-Webs: Then, Now and TomorrowDan Zelikman
The document discusses the evolution of online communities from the early Internet to today and possibilities for the future. It describes how communities started as online forums and discussions and have grown exponentially, with over 500 million members on Facebook alone. Different generations now use social media in different ways to connect, from Baby Boomers staying engaged through causes to Gen Z living much of their lives online. The future of communities is predicted to focus on social networking and user-generated content, with businesses adapting customer-centric subscription and mobile payment models.
This document summarizes a student paper about social media strategies for small businesses. It begins by providing background on social media history and its rise for business uses. It then examines case studies of 4 small businesses - 3 specialty food shops (Secolari olive oil, Jrink juicery, and Capital Teas) and 1 bar/restaurant (The Hay Merchant). Finally, it discusses strategies for creating engaging, shareable social media content including promotions, crowd-sourcing content, and participating in broader conversations. The overall paper aims to provide both analytical and experiential perspectives on effective social media integration for small companies.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
New media as a Strategic Communication Tool in Sustainable TourismWild Asia
This document discusses how internet technologies and social media can drive sustainable tourism development. It notes that over 70% of the internet population uses social networks, with Facebook and Twitter being highly popular. It explores how social media is shaping the future, with examples like mobile hotels. The key points are that social media is a powerful tool that allows crowdsourcing input for research, product development, financing, and marketing; it can influence crowds and engage in conversations. The document provides tips on showcasing experiences, visual content, and locals to appeal to customers in social media strategies.
How Social Media Is Going To Change The Company FinalMirva Tapaninen
Social media is going to significantly change companies and the economy. Young people today have grown up using social media and online networks, which they use to socialize, collaborate, and influence companies and governments. This will lead to a more participatory economic model where customers and users have more influence over products and services through co-creation and sharing information. Companies will no longer be able to act alone but must work with informed users and communities online.
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
This document discusses the rise of globalization and multinational corporations. It notes that as business has become more global, communicating and marketing to different cultures has become more complex. The digital revolution and rise of the internet has further changed how business is conducted globally by allowing companies to customize their services and products for customers around the world. Many internet-based companies have also emerged that take advantage of global digital connectivity, with some generating over half their revenue from outside their home country. The document argues that as digital technologies continue to advance, more businesses will need to understand different cultural contexts and embrace flexibility to succeed in international markets.
AOM 2.0 Integrating Info Activism in People's Campaigns (Leon Dulce)daluyan
This document discusses integrating info-activism into people's campaigns. It defines info-activism and new media, and provides examples of how new media has been used in various campaigns and organizations. Some key points discussed include how new media can help with publicity, fundraising, building supporter networks, countering propaganda, and mobilizing supporters. It also examines internet and new media trends in the Philippines and provides examples of good local new media practices that have been implemented. In conclusion, it emphasizes capitalizing on new media's networking capabilities to translate online efforts to offline actions, while maintaining the correct mass line perspective.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
Arc 211: American Diversity and Design: Matthew WilsonMatthew Wilson
The document discusses Matthew Wilson's responses to discussion questions for his American Diversity and Design course at the University at Buffalo. Wilson provides responses analyzing how the invention of computers positively and negatively impacted society, how Obamacare aimed to make healthcare more accessible, and how hats have taken on roles as vehicles of communication design representing opposing political views. He also discusses how Henry Ford's assembly line standardized production but may be replaced by robotics in the future, and how the Rolls Royce Dawn design fails to follow the Cradle-to-Cradle concept unlike the efficient Brita water filtration system.
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
This document discusses how mobile marketing can help restaurants engage customers who increasingly use mobile devices. It provides examples of mobile marketing strategies like mobile-friendly websites, text message promotions, and building a customer database. Key points made include that 86% of Americans own a mobile device, 30% are interested in mobile coupons, and text messaging is popular even among older age groups. Live demos show how restaurants can use text messages to promote specials and events. The benefits of mobile marketing are building an opt-in customer list and driving more customer engagement and traffic.
A presentation made to charities to introduce the idea of sharing their followers' social cognitive surplus for the benefit of their charities - provided that we could insure that their personal identity information never sold or compromised.
Este documento describe los procedimientos para evaluar la nariz, incluyendo inspeccionar la forma, tamaño, lesiones de la piel, puntos dolorosos y deformaciones. También incluye explorar la función olfatoria mediante pruebas cualitativas y cuantitativas de olfatometría, y examinar la permeabilidad nasal con rinomanometría. Por último, revisa exámenes de laboratorio como citología nasal, cultivos y pruebas inmunológicas para diagnosticar condiciones como rinitis.
The document proposes the Mag-Asawang Tubig Multi-Purpose Project to address flooding in Oriental Mindoro, Philippines. The project would involve constructing a 49km channel from Mt. Halcon to Calapan Bay for flood control, irrigation, power generation, and water resources. Rep. Rodolfo Valencia filed House Bill 4899 to authorize the project and has undertaken studies, consultations, and an operational plan to secure approval and funding. The project aims to control floods, generate hydroelectric power, supply irrigation and water, restore farmland, and boost sustainable development.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
The document discusses flooding issues in Oriental Mindoro province in the Philippines. It notes that the province faces frequent typhoons and flooding due to pollution, deforestation, and a lack of environmental protection over time. Specific typhoons and floods that have caused damage are detailed. The key cause of flooding is identified as overflow from the Mag-asawang Tubig River and its changing course over time. A proposed solution of the Mag-asawang Tubig Multi-Purpose Project is outlined, which would provide flood control, irrigation, power generation, and water resources through constructing a 49km river management system.
Oriental Mindoro has many advantages for power development including its strategic location near Metro Manila, large land area and natural resources. It aims to become the food basket and eco-tourism capital of the Philippines. The document outlines Mindoro's abundant resources and infrastructure, as well as its vision for agricultural, tourism and energy industries. It then presents two forecasts for future power demand in Oriental Mindoro, one projecting a modest 4-7% annual increase and the other a more aggressive 20% increase per year to support further development goals.
El gimnasio pedagógico jean piaget es una comunidad que se enfoca en la form...yenyrociol
El gimnasio pedagógico Jean Piaget se enfoca en formar a las generaciones futuras a través de educar a los infantes bajo los principios de la amistad, libertad, comprensión y valores para que se superen a sí mismos.
El documento invita al lector a rezar el Padre Nuestro durante 60 segundos y luego enviar el mensaje a otras 10 personas, con el fin de extender una cadena de oración. Sugiere que al compartir el mensaje, diez personas orarán por el remitente y muchos más orarán por otros, buscando propagar el amor de Dios.
This document discusses how non-profits in India are providing underprivileged children opportunities to explore talents in music, dance, drama, art, and sports. It profiles several success stories of children from slums who found pathways to careers through these programs, including a choreographer who joined a dance institute after overcoming hardships, and a football player from a fishing slum who pursued his passion for the sport. The document advocates for expanding access to such extracurricular activities as a way to educate and prepare marginalized youth.
El documento describe cómo los ángeles están presentes en diferentes aspectos de la naturaleza como los rayos del sol, el sonido del viento, el agua, las aves y las flores. Sugieren que para ver a los ángeles se debe cerrar los ojos y escuchar el corazón, ya que son fuentes de energía y protección. Finalmente, incluye dos citas sobre cómo cada persona puede traer alegría a un nuevo día y sobre el poder de transformar lo invisible.
This very short document does not contain enough meaningful information to summarize in 3 sentences or less. It consists of two brief phrases that do not provide essential details or a clear topic.
El PRD alertó que la privatización de la CFE podría continuar aumentando los precios de la electricidad en México a medida que las empresas extranjeras desplacen más a la CFE en el suministro de electricidad. Señalaron que la Auditoría Superior de la Federación debe evaluar las licitaciones y permisos otorgados a empresas privadas como Iberdrola, EDF International y Mitsubishi, ya que han sido autorizados para inversiones y proyectos que están reduciendo el papel de la CFE. Advirtieron que es urgente revisar la capac
Dwight Reimer excelled in his role as department chair, earning praise from faculty and administration for his skills as an administrator and teacher. He is upbeat, collaborative, and always willing to take on additional tasks with a positive attitude. Dr. Coleman recommends Dwight without reservation, describing him as a wonderful colleague and mentor who deeply cares about students and colleagues. Dwight prioritizes relationships above all else and is committed to transforming lives through his kindness and tireless support of others.
Los estudiantes deben hacer un resumen del video sobre la Ley de Ohm para el 2 de noviembre (5oA) o 4 de noviembre (5oB), incluyendo gráficos en su cuaderno. También deben rendir un examen en Thatquiz sobre el tema antes del 3 de noviembre.
El documento define un ser vivo como una estructura altamente organizada de átomos y moléculas que interactúa con su entorno mediante el intercambio de materia y energía para nutrirse, relacionarse y reproducirse. Explica que los androides son robots con apariencia humana que son mecánicos, artificiales y tienen una vida útil limitada, mientras que los robots simplemente son máquinas inteligentes capaces de realizar tareas predeterminadas. Concluye observando un video para complementar la información.
Cities across the globe are strug-gling today to reinvent th.docxclarebernice
Cities across the globe are strug-
gling today to reinvent themselves
for the postindustrial economy
anticipated by sociologist Daniel Bell
and others in the 1960s.
Many communities have been
adapting their communications
infrastructure to meet the needs of
an age in which information is the
most valuable commodity. Most of
these initiatives, such as the U.S. Na-
tional Information Infrastructure and
Singapore’s Intelligent Island, focus
on the technological aspects of the
postindustrial economy.
San Diego even commissioned a
City of the Future committee in 1993
to make plans to build the first fiber-
optic-wired city in the United States
in the belief that, just as cities of the
past were built along waterways,
railroads, and interstate highways,
the cities of the future will be built
along “information highways”—
wired and wireless information
pathways connecting every home,
office, school, and hospital and,
through the World Wide Web, mil-
lions of other individuals and insti-
tutions around the world.
These new information
infrastructures are un-
doubtedly important. But
creating a twenty-first-
century city is not so much
a question of technology as
it is of jobs, dollars, and
quality of life. A community’s plan
to reinvent itself for the new,
knowledge-based economy and
society therefore requires educating
all its citizens about this new global
revolution in the nature of work. To
succeed, cities must prepare their
citizens to take ownership of their
communities and educate the next
generation of leaders and workers to
meet the new global challenges of
what has now been termed the “Cre-
ative Economy.”
At the heart of such an effort is
recognition of the vital roles that art
and culture play in enhancing eco-
nomic development and, ultimately,
defining a “creative community”—a
community that exploits the vital
linkages among art, culture, and
commerce. Communities that con-
sciously invest in these broader
human and financial resources are at
the very forefront in preparing their
citizens to meet the challenges of the
rapidly evolving, and now global,
knowledge-based economy and
society.
Cyberspace and Cyberplace
The mammoth global network of
computer systems collectively re-
ferred to as the Internet has blos-
somed from an obscure tool used by
government researchers and aca-
18 THE FUTURIST March-April 2006 www.wfs.org
Building Creative
The Role of Art and Culture
A leading authority on information technology argues that cities must
nurture the creative potential and community engagement of their citizens.
By John M. Eger
The Intelligent Community
Forum recently selected the
city of Sunderland, England,
as one of the world’s “top seven
intelligent communities of 2005.”
The Forum’s judging was based
on such factors as the availabil-
ity of broadband infrastructure,
the presence of a knowledge-
based workforce, a communal
focus on innovation, and a pro-
gressive social and political
culture.
ONE NORTHEAST / LONDON PRESS ...
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Social media has evolved rapidly and now plays a prominent role in public relations. The document discusses the rise of social media platforms like blogs, wikis, podcasts and social networks and how they have empowered consumers to generate and share content. It recommends that PR professionals leverage social media monitoring, outreach and distribution tools to optimize their strategies and interact directly with audiences. Social media presents both opportunities to reach people in new ways but also risks if not approached carefully.
Social media has evolved from early online communities and message boards into prominent platforms like blogs, wikis, social networks and media sharing sites. These new forms of social media are user-driven, community-oriented and allow for easy sharing of content. They have become important outlets for public relations by allowing two-way communication, viral sharing of messages and high visibility online. The document recommends that PR professionals leverage social media monitoring, outreach and distribution tools to optimize their strategies and engage with target audiences.
Social media has evolved from early online communities and message boards into prominent platforms like blogs, wikis, social networks and media sharing sites. These new forms of social media are user-driven, community-oriented and allow for easy sharing of content. They have become important outlets for public relations by engaging target audiences and allowing for two-way communication. The Vocus white paper recommends that PR professionals leverage social media monitoring, outreach and distribution tools to optimize their strategies and integrate social media into their initiatives.
This document discusses the rise of the internet and social media as dominant communication platforms. Some key points:
- The internet has caused a democratization of information by enabling widespread, cheap publishing and distribution of content. It has transformed the traditional top-down mass media model.
- Social networks like Facebook and YouTube did not exist 10 years ago but now have over a billion users each. Nearly 40% of the world's population is now online.
- The internet and mobile devices have enabled citizen journalism and user-generated content to a degree never seen before. Billions of photos, videos, tweets and emails are shared daily on various platforms.
- As internet access continues to grow globally, especially via
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
The document discusses the rapid growth of social media and digital content sharing online. It notes that the number of social media users has grown from 1.4 billion in 2012 to an estimated 2.13 billion in 2016, with Facebook being the dominant platform. The impact on society has been significant, enabling real-time communication within and across communities. However, many challenges remain regarding the business models of platforms, legal issues around content sharing, and developing social norms around online behavior. The document examines these topics to understand the current state and future trajectories of social media.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. Key points include how social networks allow users to connect with friends and share content, how blogs are online journals that are easy to set up, and how wikis permit collaborative editing of content like Wikipedia. The document also explores how these various social media influence consumer purchase decisions through word-of-mouth and social influence marketing.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. It discusses how social networks like MySpace, Facebook, and LinkedIn allow users to connect with others and build profiles. It also covers how blogs, wikis, and podcasts operate and how users can participate in them. The document aims to explain the basic functions and operations of the major types of social media.
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
This document discusses enhancing collaboration using Web 2.0 technologies. It provides examples of technology, business/financial, and entertainment blogs that use these technologies. It also discusses Google Docs and LinkedIn as tools for web-based collaboration. The conclusion states that as students and future professionals, it is important to understand how Web 2.0 works and its applications in daily life and professional contexts.
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...Twittercrisis
This document provides a definition and classification of social media. It begins by discussing the history and evolution of social media, from early bulletin board systems and personal homepages to modern platforms like Facebook, YouTube, and Wikipedia. The document distinguishes social media from related concepts of Web 2.0 and user-generated content. It then proposes a classification of social media applications according to their degree of social presence/media richness and level of self-disclosure/self-presentation. Major categories include collaborative projects, blogs, content communities, social networking sites, and virtual worlds. The classification is intended to help structure the rapidly evolving field of social media.
This document provides definitions and classifications for social media. It begins by discussing the evolution of social media from early bulletin board systems and personal homepages to today's applications like Facebook, YouTube, and Wikipedia. It defines social media as applications that allow users to create and share user-generated content, and distinguishes social media from related concepts of Web 2.0 (a platform for collaborative content creation) and user-generated content (content created by users). The document then provides a classification of six types of social media applications and concludes by outlining 10 recommendations for how companies can develop social media strategies.
Social media has evolved rapidly since the 1970s from basic email to today's widespread use of platforms like Facebook, YouTube, and Twitter. It has transformed how people access health information online and interact with medical professionals. Over half of American internet users now utilize at least one social media site. Healthcare organizations have started embracing social media for relationship building, knowledge sharing, and generating new forms of value, though measuring returns remains a challenge. The future of health and social media is uncertain but certain to continue evolving quickly.
Digital media refers to any communication that uses digital or machine-readable formats. It can be created, viewed, distributed, modified, listened to, and preserved on digital devices. Digital media brought about changes in fields like journalism, entertainment, education and more. It also created challenges around copyright and intellectual property. Early concepts of digital media came from figures like Charles Babbage and Ada Lovelace in the 1800s. The first truly digital media appeared with digital computers in the 1940s-1950s. Digital media includes audio, video, images, text and social media. It has converged with other media through devices, economic forces and shared culture. Media convergence provides benefits like access to information but also disadvantages like information overload.
1) The document discusses Michel Foucault's concept of "governmentality" and how it can be applied to critically examine the social media platform Facebook.
2) It provides background on the rise of Web 2.0 in the early 2000s, which foregrounded user participation and the creation of user-generated content. Facebook exemplifies these Web 2.0 trends.
3) Facebook has over 1.7 billion monthly active users, making it the largest social media platform. It is also one of the largest companies in the world by market capitalization, demonstrating its huge economic influence.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
The document introduces Social Market Research for Charity (SMRC), which aims to 1) map individuals' social and emotional profiles based on their online activities and interests, 2) establish a model for monetizing social content research by matching opportunities to individuals' interests to incentivize participation, and 3) inspire cause marketing by co-branding opportunities with individuals' favorite charities. SMRC's analytical models are based on principles of understanding individuals' interests and social influences. Sponsors can use SMRC to qualify prospects and generate conversions by offering precisely targeted, charity-branded opportunities without invasive advertising. The service aims to significantly increase traffic, content generation, and brand loyalty through these personalized, incentivized methods.
This document proposes a new social media marketing model called Social Market Research for Charity (SMRC). SMRC aims to [1] analyze social media users' interests through natural language processing and sentiment analysis of public social media posts, [2] match sponsors' promotional content to users' interests in a way that benefits charities, and [3] incentivize user engagement through rewards for attention and feedback that generate donations to charities. The model seeks to more effectively target audiences, increase conversions, and deliver billions annually to charities through a non-invasive approach that monetizes social media content and matches users to relevant opportunities for charitable donations and personal rewards.
1. SMRC analyzes public social media content to determine members' interests and favorite charities, and matches them with sponsor opportunities and promotions related to their interests to generate donations for their chosen charities.
2. Members can respond to sponsor opportunities in their personalized opportunity report for larger donations and rewards, requiring only their attention but no purchase.
3. Members are rewarded for inviting others and all generate at least $0.60 per day in donations for their charities from their regular social media interactions and responses to opportunities.
This document is a letter from Phillip R. Nakata, the CBO and founder of Social Market Research for Charity (SMRC), describing a new non-invasive user-centric media monetizing service. The service aims to learn users' preferences from public social media and match them to rewarding opportunities and offers from sponsors related to users' favorite causes, allowing $137 billion per year to be created for charitable causes. The system is based on behavioral research relating to motivation and philanthropy and over 30 years of introducing technology and programs.
This document describes a social media research service called Social Market Research for Charity (SMRC) that aims to match people's interests from their public social media to rewarding opportunities to learn more about brands and causes, without requiring purchases. SMRC would analyze people's social media to understand what topics they like and dislike, then qualify them for sponsored research opportunities that align with their interests. Participants would earn donations and rewards for completing surveys about the sponsored content. The service aims to benefit individuals, sponsors, and charities by monetizing social media content and driving donations.
This document outlines a bilateral non-disclosure agreement between SMRC (Social Market Research for Charity) and another unnamed party. It establishes terms for protecting confidential information shared between the parties, including defining confidential information, prohibiting unauthorized disclosure or use, and outlining methods of disclosure. The agreement remains in effect for 3 years and protects trade secrets indefinitely. It governs any confidential information exchanged between the parties as they consider a potential business transaction.
SMRC is a social media research organization that aims to bring together charities, celebrities, companies, and social groups to finance humanitarian causes. It analyzes public social media data to determine individuals' interests and connects them with sponsor opportunities in topics they are likely to engage with. Sponsorships are monetized to provide donations and rewards to members' chosen charities. The organization seeks to launch with over 10 million members within its first year and generate billions annually for charities and rewards by its third year of operation.
This document outlines a memorandum of understanding between SMRC and a potential partner. Key points include:
- SMRC proposes a joint venture where the partner can purchase 18-45% of SMRC's executive shares for $1.2-3 million.
- The funds would be used to complete SMRC's development and marketing for launch, and provide operating expenses.
- SMRC's social media model has been in development since 2009 through various companies. It aims to facilitate donations and social benefits for online activities.
- The MOU covers non-binding terms like the parties' proposed responsibilities, SMRC's stock structure and ownership, and next steps for launch. It establishes a framework for negotiating a
This document outlines terms for an equity partnership investment in Social Market Research for Charity (SMRC). Key details include:
- The $3 million investment would provide 40% of common executive shares, with funds used for marketing, development, and overhead.
- In return, the investor would receive repayment of their investment amount if desired. They would also receive dividend payments based on the percentage of shares they hold out of total issued common and preferred shares.
- SMRC plans to launch with 10 million members from large charity and education partners, and 500+ small sponsors. Funds would support growing membership through additional sponsor acquisition and former advertisers.
The document describes a proposed non-profit organization called Social Market Research for Charity (SMRC) that aims to:
1) Analyze public social media content to understand people's interests.
2) Match people to brands and causes they support to create qualified leads for sponsors.
3) Reward both members and sponsors by donating money to charities they care about based on their social media activity and engagement with the program.
The organization hopes to generate billions of dollars in donations to charities annually by monetizing public social media data in a non-invasive way and incentivizing engagement through charitable rewards. It is seeking startup funding from potential partners and outlines various funding levels and projected returns
Social Market Research for Charity's Equity Partner-Sponsor-Investor Presentation
Please see Social Market Research for Charity (SMRC), at:
------ Sponsor and Member Collateral & Attachments:
> http://www.socialmarketresearchforcharity.org/sponsor.pdf (sponsor introduction template as doc)
> http://www.socialmarketresearchforcharity.org/smrc.process.pdf (1 page: how it works)
> http://www.socialmarketresearchforcharity.org/Flyer.pdf (1 page sponsor flyer)
> http://www.socialmarketresearchforcharity.org/smrc.incomesheet.pdf (1st yr/mo; 2nd yr/Quarter; 3rd yr/summary)
> http://www.socialmarketresearchforcharity.org/member.pdf (introduction template as doc)
> http://www.socialmarketresearchforcharity.org/sponsor1.pdf (sponsor to sponsor invitation template as doc)
http://www.slideshare.net/pnakatadroid/monetize (main video slideshow - also same as on SMRC website)
------ Founder’s message/introduction:
> http://www.socialmarketresearchforcharity.org/founder.intro.pdf (Founder's intro, a link on sponsor.pdf)
----- Sponsor-Partner Investor Collateral & Attachments:& HTML5 Mini White Paper
> See notes on Page 52 of SMRC's Equity Sponsor Partner's presentation
> http://www.slideshare.net/pnakatadroid/socialmedianrewardstechnology
#####
SMRC is a Supplemental, Non-Invasive, User-Centric Media Monetization & Co-Branding Research service that [1] continuously pays to learn precisely what you ‘WILL like’ from [the custom theme(s) that link] what you [have REALLY Liked &] share in the PUBLIC social/ web media, matched [2] w/ REWARDING opportunities to learn more no purchase required: [As highly qualified leads, incentivized by the triple+5 rewards of creating Social Good w/ the sponsors who support your favorite causes].
SMRC currently has 7+ million people in the pipeline, including major universities, major children's health centers, national youth groups, and community churches, whose content will already generate a minimum $2.4 Billion in custom charitable donations and member rewards, year one!
We are looking to strategically partner with you and 1000’s of other sponsors, in order to generate a conservative: [a] $137 Billion per year to 501-c3 charity & member rewards, [b] $6.85 Billion / year to sponsor charity & sponsor rewards, [c] $11 Billion / year each, to (i) awarded donations (w/ rewards) & (ii) SMRC services, and [d] $1+ Trillion / year in related sponsor revenues, by year 3. Sound impossible? Be assured it’s not. I was the IBM Sr. World-Wide Business Architect Auditor2, responsible for introducing Open Source and “e-Business”, and the numbers are very conservative* with this model.
Contact us at your earliest convenience to become a SMRC sponsor.
Best Regards,
Phil Nakata, CBO, Founder and Senior Principle of SMRC
More from dba Social Market Research for Charity (11)
1. SMRC – Charity Market Report
& CSR/Corporate Social Media Research References
(The Social Web Space, The Charity Space & The SocialCharity Opportunity/
Problem Space – where social web economics meet charity ecologic)
1. The Social Web Space – If the diverse uses of social networks represent the
mineral wealth of the earth, present social web models mine only the copper,
leaving the bulk of the mineral value untapped. The ad-based revenue model
which dominates the US social web space still revolves around the archaic notion
that users are passive observers and consumers rather than active creators and
producers of value. This twentieth-century television/radio advertising model is
thus limited in its ability to realize the progressive value and power of social
networks.
The dogmas of the quiet past are truly inadequate to the stormy present. While
this model is calculated to approach the long tail, its angle of approach remains
shallow & one-dimensional. Innovators who recognize that much of the raw
material provided by the social web remains unredeemed are now devising new
ways to harness the flows of value generated by its cognitive surplus.
Appreciative of the past and sensitive of the possible, SMRC monitors these flows
of value in the marketplace and aggressively explores new capital horizons as
they come into view.
The Social Web is a nineteen-year old phenomenon,4 eight-years in its present
manifestation,5 with global scope, endlessly and rapidly evolving & expanding
applications, and virtually limitless potential. Increasingly, web users are
proactively interconnecting their lives and minds. As of June 2010, according to
Nielsen, U.S. users spend better than half their time online interacting with
friends and groups.6 Every day, this phenomenon is becoming more:
4
No sooner did the World Wide Web become available to the public (1991) than its users began to
find ways of connecting for social interaction, transforming the intentions of the web‘s creators.
5
Friendster, the first modern social network, came online in 2002.
http://en.wikipedia.org/wiki/Friendster. ICQ (1988), Classmates.com and Match.com (1995), and
Napster (1999), and were milestones in the evolution of the Social Web.
6
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-
games-dominate-activity/
2. � Popular
� With over three billion (3,000,000,000) registered user accounts
worldwide…7 and nearly one billion (1,000,000,000) unique visitors.8
� Global time spent online on social networking sites increased 82%
year-over-year December 2008 - December 2009.9
� Three out of four regular internet users maintain at least one social
network account.10
� In March 2010, Facebook surpassed Google as the most visited
website in the U.S. 11
� In the U.S., an average adult spends nearly fourteen hours a week
online.12
7
As of Nov 11, 2010 the running tally of 194 social networks (118 of which report registered user
figures) at http://en.wikipedia.org/wiki/List_of_social_networking_websites stood at 2,900,576,677…
with a handful of conspicuous absences. Of those listed 15 sites are among the top 100 most visited
(per Alexa).
http://www.comscore.com/Press_Events/Press_Releases/2010/10/Russia_Has_Most_Engaged_Social_
Networking_Audience_Worldwide/(language)/eng-US
8
As of August 2010 Comscore.com reports 964,305,000 unique visitors… cf. excluding ―traffic from
public computers such as Internet cafes or access from mobile phones or PDAs.ǁ
9
http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-
media-sites-up-82-year-over-year
10
http://www.communityorganizer20.com/2010/11/01/global-trends-in-social-networks-the-
socialization-of-brands/
11
http://www.businessweek.com/news/2010-03-17/facebook-surpasses-google-in-weekly-u-s-hits-
for-first-time.html
12
http://www.mediaite.com/online/time-spent-online-nearly-doubled-this-decade/
3. � Profitable
� In June of 2009, Techcrunch estimated the market value of the top
twenty-seven social networks to be over $27.5 billion
13
($27,635,000,000.00). As of September 24, 2010, Second Shares
put the value of the hottest nine U.S. social networking sites at over
$45 billion ($45,497,000,000.00).14
� Social networks worldwide are estimated to bring in $3.3 billion in
advertising dollars alone in 2010.15
� In the U.S., social networks are scrambling to capitalize on untapped
non-ad revenues represented by the social web. Among the streams
poised to emerge is trade of virtual goods. 16 Social media analytics is a
burgeoning field.17
� Progressive
� October 26, 2010 – Facebook COO Sheryl Sandberg announced that
10,000 websites integrate with Facebook every day. 18 An unnamed
source at Facebook revealed that Facebook credits, already sold at
Target, will be sold at Walmart and BestBuy. 19
� February 3, 2010 – Pepsi Co. abandoned its 23-year-old Super Bowl
marketing campaign in favor of a $20 million social web marketing
initiative, Pepsi Refresh, a social media giving-campaign that awarded
grants to the grassroots projects earning the most votes on its
website. Since January 2010, more people have voted for Pepsi
Refresh causes than voted in the last presidential election. 20
13
http://techcrunch.com/2009/06/04/the-true-value-of-social-networks-the-2009-updated-model/
14
http://www.theatlantic.com/technology/archive/2010/09/what-are-your-favorite-social-media-sites-
worth/63481/
15
http://techcrunch.com/2010/08/16/advertising-social-networks-3-3-billion
16
Asian based social media company Qzone made over $1 billion last year with just 13% coming from
advertising revenue. http://www.reuters.com/article/idUSTRE58800D20090909
17
http://www.information-age.com/channels/information-management/features/1261023/measuring-
the-zeitgeist.thtml
18
http://mashable.com/2010/10/26/10000-websites-integrate-with-facebook-every-day/
19
http://mashable.com/2010/10/26/faebook-credits-walmart-best-buy/
20
www.refresheverything.com/, http://mashable.com/2010/09/30/creative-social-good-campaigns/
4. � October 22, 2010 – Zuckerberg, Bezos, and Doerr
announced their $250M sFund, a clear indicator that market leaders
envision the social web space as the next important wave of
technology. Compare Doerr and Jobs’ 2008 announcement of the $100
million Kleiner Perkins iFund, on the bet that mobile devices
(smartphones) would become more important than personal
computers.21
� Powerful
� “Wikipedia took the idea of peer review and applied it to volunteers on
a global scale, becoming the most important English reference work in
less than 10 years. Yet the cumulative time devoted to creating
Wikipedia, something like 100 million hours of human thought, is
expended by Americans every weekend, just watching ads.” 22
� Barack Obama‘s 2008 presidential campaign abandoned conventional
media in favor of social media, and proved to be the most successful
political fundraising effort in living memory, with over half a billion
dollars in online donations.23
� The social web is revolutionizing consumer behavior. ―Tech-savvy
consumers are [now] in charge with their use of emerging social
technologies. Retailers need to meaningfully engage with informed
consumers digitally or lose market share. The use of social media and
mobility can level the playing field and provide retailers of all sizes
with opportunities to amplify their brand.ǁ 24
� The social web is a prime mover in the rapid development of the
developing world. ―[A]dvances in technology and the falling cost of
delivery are driving big corporations as well as entrepreneurs to take
new or renewed interest in solving some of the most seemingly
intractable issues we face as a global community, from health care to
education, from economic development and rolling out affordable
alternative energy to coping with the social and economic fallout from
25
natural disasters.ǁ
� The social web is revolutionizing activism. A prime example is
Ushahidi: ―(Swahili for ‗testimony‘ or ‗witness‘)… a website created in
21
http://www.businessweek.com/magazine/content/10_44/b4201046220873.htm
22
Clay Shirky, Here Comes Everybody. SMRC aims to harness & monetize for charity what Shirky
calls users‘ ―cognitive surplus.ǁ
23
http://www.europeanbusinessreview.com/?p=1627
24
Bernie Brennan, former Chairman of the National Retail Federation, Branded!
25
http://www.guardian.co.uk/activate/phones-revolution-developing-world
5. the aftermath of Kenya's disputed 2007 presidential
election… that collected eyewitness reports of violence sent in by email
and text-message and placed them on a Google map. It is also the
name of the open source software developed for that site, which has
since been improved, released freely, and used for a number of similar
projects.ǁ26
2. The Charity Space – According to the Charitable Giving Index, published
September 2010, better than half the world‘s population regularly gives or
volunteers for charitable causes.27 According to Giving USA, in 2009 Americans
donated $303.75 billion to charity, and individual givers and charitable bequests
accounted for 83% of that total, which represents roughly 3.3% of
28
individuals‘ annual income. As a cultural phenomenon, altruism flourishes
in step with material abundance due to its…
a. Universal Appeal – to the better angels of our human nature (See Addendum
A: Manifesto). Charity is as old as humanity itself. In large part, charity
made and makes us human.29 A flood of recent research has pointed to the
human capacity for empathy as necessary and decisive for the evolution of
homo sapiens.30 Based on these findings, we regard altruism as an innate
and fundamental human trait.
b. Universal Advantage – including…
� Tax-benefits & other benefits – that incentivize altruism.
� Corporate Social Responsibility initiatives – next-paradigm business-
drivers
� Social currency
c. Universal Agency – a different species of doing, a different breed of profit
In classical economic theory, agents act out of rational self-interest. The
ubiquitous phenomenon of charity (altruism) presents significant challenges
to this theory. Hamilton's celebrated biological formula for altruism (c < b *
r) remains incomplete for human systems in which we observe memetic
26
http://en.wikipedia.org/wiki/Ushahidi
27
The report can be found in its entirety at:
http://www.cafonline.org/pdf/WorldGivingIndex28092010Print.pdf
28
An executive summary can be found at http://www.pursuantmedia.com/givingusa/0510/
29
Cf. Jennings, A, The Invisible Matrix: The Evolution of Altruism, Culture, Human Behavior. Lulu.com
(2006) & Batson, C. D. Altruism in Humans. New York: Oxford University Press (forthcoming).
30
Cf. V.S. Ramachandran, ―MIRROR NEURONS and imitation learning as the driving force behind "the
great leap forward" in human evolution,ǁ
http://edge.org/3rd_culture/ramachandran/ramachandran_p1.html
6. (ideological political professional & cultural) solidarity
regularly trump genetic coefficients of relatedness.31 Furthermore humans
universally share a powerful instinct to help even strangers with whom they
32
share neither known genetic nor known memetic heritage.
These primal impulses to help, activated by mirror neurons, derive from the
overlap of our brains' map of others' bodies onto our brains' map of our
own.33 This other-as-self phenomenon, often activated by visual stimulus
(our eyes), is so powerful it may be activated by stories, for narrative
characters present only to our minds-eye. This phenomenon stands behind
golden-rule formulae which arise independently in virtually every culture.
In every culture, calculi (maths) exist whereby the individual is deemed richer
when he shares value with others out of his surplus.34 We have evolved from
maternal instinct to genuine fellow-feeling. Not only does benevolence count
as credit in every culture, as the world grows more connected and as
economics globalize it is increasingly the case that reinvestment in any
represents return in one's own.
Insofar as any self is always already embedded in and responsible to
numerous social spheres, rational self-interest becomes indistinguishable
from rational others-interest. Giving is responsible. Giving is sustainable.
2.1 Charity Space Latest Trends
a. Unprecedented Proliferation – Over the past decade (2000-2009) the
number of registered 501(c)(3)s has grown by 151.2%. 35
b. Emerging Online Presence – Social Media giants Facebook, YouTube and
Myspace all now offer virtual property and platforms to many non-profits
on their websites. Facebook's Causes (launched May 25, 2007) currently
leads this trend. Causes claims 140 million members, and reports over
31
W.D.Hamilton (1964). ―The genetical evolution of social behaviour I and II.ǁ — Journal of
Theoretical Biology 7: 1-16 and 17-52.
32
Peter Singer, (2009). The Life You Can Save. Cf.
http://www.nytimes.com/2009/03/11/books/11garn.html
33
V.S. Ramachandran, (2000). ―Mirror neurons and imitation learning as the driving force behind ‗the
great leap forward‘ in human evolution.ǁ www.edge.org/3rd_culture/rama/rama_p1.html
34
For example, for someone with $100 in $1 bills, once he is fed clothed & sheltered, there exists
statistical "sweet-spots" for personal benefit from sharing with, e.g. 1) a friend, 2) an acquaintance,
3) a fellow-citizen, 4) a stranger (fellow-human).
35
USA Giving 2010 Report, p 22.
7. $27 million raised for some 390,000 user-generated
causes to date.36 Causes averaged 25 million active users in October
2010.37
c. Explosion of Options – Several independent charitable donations portals
exist, providing services such as accepting online donations, linking
volunteers with opportunities, driving micro-revenue streams for charity
via search engines and ads, and providing micro-charities with
organizational tools. (See Addendum E: Map of the Charitable Web Space
& Addendum F: Charity Statistics by Region, Income & Demographic)
3. Social – Charity - Problem/Opportunity Space: Tremendous possibilities exist
where the economics of the Social Web and the “ecologic” of charity intersect.
a. Social Web Economic Paucity
1. Most advertise to generate revenue (e.g. Google & Youtube). SMRC
eschews conventional advertising models.
2. Many hold user data they cannot fully exploit for privacy reasons (e.g.
Facebook & Twitter). The social web has yet to figure out how to
capitalize fully on the popularity of social websites and the wealth of
behavior populations perform on them.
b. Charitable Ecological Waste
1. Conventional funding mechanisms include galas, concerts, events,
fundraising drives, seasonal promotions, direct & indirect sales
campaigns, traditional broadcast marketing, etc.
2. These conventional funding mechanisms, and their underlying models,
are not only sporadic but also carry heavy overheads which eat into
the funds collected.
c. SMRC brings together the economics of the social web and the ecologic of
charity:
� By aggregating the Collective Intelligence of the network, SMRC
captures value untapped by conventional social web applications in a
novel & vibrant zero-ad/zero-threat space.
36
http://exchange.causes.com/about/
37
http://statistics.allfacebook.com/applications/single/causes/2318966938/MAU
8. � SMRC provides a regular, recurring, and zero-overhead funding
alternative for our charities. For our members, their societies at large, and
the world, SMRC offers an environment for the development of future
applications to optimize the potential of the ever-evolving commons. In
so doing, SMRC – subliminally, symbolically, and socially
– promotes and rewards altruistic social behavior and an ethos of
philanthropy.
� The Social Web is just the most recent of humanity's modes to express its
sociability. Before there were virtual social networks there were real
social networks. Virtual social networks are handy tools by which we
extend and actively evolve real social networks. Within the space of
charitability, sociability becomes eusociality. By nature, the two go hand-in-
hand. SMRC clears and maintains a space, a shared place, where they
can flourish... free from the threat of ads and malware, where personal
privacy is secure, where the flow of social and real currency is 100%
transparent, a true reflection of the zeitgeist.
The zeitgeist values social responsibility. Recent studies in the
corporate world evince how much social responsibility justifies cost- premium
and how much goodwill justifies purchase-intent. We look for this trend to
continue. As members of SMRC‘s community, we take part in something
larger than ourselves. We carve out a niche where charity meets social
web dynamics, where the better angels of our human nature may stretch
and exercise their powerful wings.
9. SMRC CSR / Charity – Intellectual Capital References
I. Commonly Referenced Research:
II. Examples of Innovative Corporate Social Media:
I. Commonly Referenced Research:
Corporate Social Responsibility:
� Activists in Social Profit Campaigning..Views and Effectiveness.pdf
� BCG Creating Social Impact.pdf
� BCG Social Advantage.pdf
� Cone_WSJ_Response_Aug_2010.pdf
� CSR Contributes to Bottom Line.pdf
� CSR Measuring Outcomes.pdf
� CSR Rating Report.pdf
� Doing Good is Good Business.pdf
� Future of Corporate Philanthropy.pdf
� Future of CSR.pdf
� HarvardCSR.pdf
� IBM CSR White Paper.pdf
� Impact CSR on Consumer Behavior_Case Study Peru.pdf
� Philanthropy as Strategic Choice.pdf
� Sirota Corporate_Social_Responsibility_June_2007.pdf
� VanCity CR_Future_of_CSR.pdf
Charity and The Social Web:
� 2010 WorldGivingReport_Interactive.pdf
� 2010ConeCauseEvolutionStudy.pdf
� 2010_cone_nonprofit_marketing_trend_tracker_release_and_fact_sheet.pdf
� abrams_research_social_media_survey_0209.pdf
� BernersLee 2010 W3 report.pdf
� Borrell_Social Networking Ad Revenue execsum.pdf
� Borrell_Social Networking Ad Revenue.pdf
� CharitableGivingEffectsofExogenousandEndogenousStatus.pdf
� chronicle article 2009.pdf
� Clinical versus mechanical prediction a metaanalysis.pdf
� cone_2010_shared_responsibility_survey_fact_sheet.pdf
� Congressional Report Haiti Charity.pdf
� CSR Rating Report.pdf
� DEI+Study++Engaging+Consumers+Online++Summary.pdf
� DeterminingInfluentialUsers.pdf
� Empirical Eval Trust Semantic Web.pdf
� EntrepreneurArticle.pdf
� Evaluation of NodePosition in Social Netwk.pdf
� Facebook and Nonprofit Organizations A Content Analysis.pdf
� HarvardCSR.pdf
� I Tube, You Tube, Everybody Tubes Analyzing the Worlds Largest User Generated Content
Video System.pdf
� JOEL_ONLINE_CHARITY_SNAPSHOT.doc
� Journal of Interactive Advertising SOCIAL MEDIA MEASUREMENT IT'S NOT
IMPOSSIBLE.pdf
10. � Juniper Research.Mobilising, Socialising, Monetising!.pdf
� Nielsen Report on Personal Recommendations vs traditional media advertising.pdf
� Pew Internet Older Adults and Social Media.pdf
� PIPTheStateofOnlineVideo.pdf
� PIP_Adult_gaming_memo.pdf.pdf
� PIP_Future_of_Internet_social_relations.pdf
� PIP_Future_Of_Millennials.pdf
� PIP_Online_Product_Research_final.pdf
� PIP_Reputation_Management_with_topline.pdf
� PIP_Social_Media_and_Young_Adults_Report_Final.pdf
� PIP_Understanding_the_Participatory_News_Consumer.pdf
� Predicting the Future with Social Media.pdf
� Pricing in Social Networks Equilibrium & Revenue Maximization.pdf
� ProfessionalandUserGeneratedContentRatingusingContext Information.pdf
� PRWeek SocialMediaSurvey.pdf
� R2I Social Media Survey.pdf
� SAS Social Media Metrics Analytics.pdf
� Second Life Social Dynamics & Economic Activity.pdf
� SN analysis customerlevel revenue distribution.pdf
� Social Media Measurement It's Not Impossible.pdf
� Structure and Evolution of Online Social Networks.pdf
� Supercruchers Review.pdf
� SurveySummary_Social_Media10082008.pdf
� syncapsevalueofafacebookfan1.pdf
� syncapsevalueofafacebookfan.pdf
� The Privacy Jungle.pdf
� The Social Network Business Plan 18 Strategies That Will Create Great Wealth.pdf
� The Tangled Web of UserGeneratedContent Making Copyright Sense of UserGenerated
Content.pdf
� Too Good to Fail _ Tata Case Study.pdf
� TUTORIAL ON AGENTBASED MODELING AND SIMULATION PART 2 HOW TO MODEL WITH
AGENTS.pdf
� USRetailingMoveOnlineExecutiveSummaryDec2.pdf
� W3C Web 2010.pdf
� Wave4_2009.pdf
� Web Transforming Kingdom (UK).pdf
� who s_responsible_cone_2010_shared_responsibility_pov.pdf
II. Examples of Innovative Corporate Social Media (for comparatives of objectives vs. performance):
� Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by
millions.
� Adobe maintains a list of interesting company related websites and conversations on the social
bookmarking site Delicious.
� Cadence recently relaunched its website that now prominently promotes the company’s community.
� Cisco hosts 12 blogs addressing a variety of audiences for their global business.
� Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke
collectibles.
� Dell leverages a variety of social media platforms for customer engagement, including an island in the
virtual world of Second Life.
� Ford publishes news releases with lots of multimedia content and employs a social media news
release format to display them in their newsroom.
11. � Fujifilm recently launched a social network to build a community of photo enthusiasts around its
newest camera.
� GM uses blogs to communicate directly with its customers around topics ranging from design to green
tech.
� H&R Block created a Facebook fan site to aggregate its social media activities, engage customers and offer
tax advice/resources.
� HP used Twitter to power a scavenger hunt at a recent conference.
� HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.
� IBM was the first large enterprise to embrace employee blogging and now boasts thousands of
blogs related to every facet of its business.
� Intel has also developed many social media touch points with its software communities, which includes
blogs, Twitter and virtual worlds.
� Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax
information.
� Jeep connects with customers via a community page with links to photos on Flickr, the company’s
MySpace and Facebook pages and a list enthusiast groups.
� JetBlue employs social media as part of its training for JetBlue University, as this video explains.
� Johnson & Johnson uses this blog to show another side of the company, with frequent video posts and
interviews.
� Lenovo launched “Voices of the Olympics Games” to aggregate posts from the athletes competing in
Beijing.
� Marriott CEO Bill Marriott posts regular updates and stories from his travels to Marriott properties around
the world to fuel the content for this entertaining blog.
� McDonalds maintains a blog to highlight the company’s corporate social responsibility efforts.
� National Geographic uses Google’s new virtual world, Lively, to bring people together around its new show,
LA Hard Hats.
� New York Times is beta testing a Firefox addon that allows users to share and comment on stories
through a decentralized social network.
� Nike started a social community on Loopd to connect athletes interested in surfing, BMX bike racing and
similar activities with the brand.
� SAP sponsored a global survey of social media professionals to learn more about social media
worldwide.
� Sears partnered with MTV to create a social network around Back to School shopping.
� Southwest Airlines employees share their stories and communicate directly with customers through the
“Nuts About Southwest” blog.
� Sun CEO Jonathan Schwartz’s blog is the example most often cited for what the CEO blog can be.
� Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then
voted on by other users, the best of which will be implemented by the company.
� Toyota started its own virtual world to promote its products in Japan (site is in Japanese).
� Visa launched The Visa Business Network application on Facebook to connect small business users
and to help them promote their businesses to a larger community.
� Wells-Fargo blogs target two audiences; one examines the company’s history and the other is for students
interested in getting their finances in order.
� WWE has a Facebook application, among other social networking tools and widgets, to bring fans closer
to the action.
� Xerox blogs address several of the company’s core B2B constituencies.
� Zappos uses Twitter for employees to communicate with Zappos customers about their shared love of
12. footwear
� Dominos Pizza credits Foursquare with its UK sales growth.
� Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers.
� Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger
relationships with beer drinkers. Sounds tough
� Old Spice creates personal videos for its Facebook fans and posts them on YouTube.
� Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook.
� The Red Cross uses tools like Flickr and blogs to connect directly with their supporters.
� Colgate used social media to drive engagement and purchases worldwide.
� Land of Nod uses online customer reviews to strengthen its community and
product offerings (VIDEO).
� Cisco continues to evolve its social media practice, creating snackable content internally for its employees.
� Vitamin Water let its fans create a new flavor on Facebook.
� Dreyer’s leveraged characters from their “Share the Love” campaign to create a mobile game for the
iPhone.
� HP’s viral video campaign has some solid social media metrics behind it.
� The Asia Foundation of San Francisco used Facebook for its recent Books for Asia campaign.
� The NBA used social media (Twitter, Facebook, Gowalla) during the NBA Finals.
� JetBlue uses Twitter very successfully for customer service support.
� Xerox uses social media as part of a product launch (VIDEO – start watching about 2:30 in).
� The Brooklyn Museum created a page to connect its Foursquare community.
� Leo Burnett’s use of Twitter during Cannes garnered more publicity for the firm than any other stunt
in company history.
� Spanish shoe company Munich uses its social media presence on Facebook to bring together its
community in the real world.
� Wells-Fargo uses social media during a financial crisis (VIDEO).
� Pb Elemental Design is an architecture firm in Seattle that focused on buildings its social media presence
on Facebook.
� Intel explains how it has leveraged Facebook to grow their fan base to more than 115,000 fans.
� Sharpie has some nice examples of how to make social media work on a small budget (VIDEO).
� A luxury hotel in Greece used social media to increase all of its web marketing goals.
� Rapper Snoop Dogg made over $200K selling branded clothing in virtual worlds.
� Warner Brothers provides a case study of how NOT to engage bloggers and how NOT to react when your
strategy misses the mark.
� NPR shows how and when their listeners access their content on mobile platforms with lots of numbers.
� Air Canada learned a tough lesson about monitoring Twitter and how a crisis can easily escalate.
� Mazda launched a Facebook game to promote its new car.
� Chesapeake Energy Corp. uses a host of social media tools to stay closer to its customers.
� Punch Pizza in The Twin Cities uses Flickr, Facebook and Twitter to sell more pizza.
� Einstein Bagels used Facebook to distribute a coupon, and to keep their fans abreast of updates when the
coupon link didn’t work.