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PM4SD European Summer School, Seinäjoki
July 2nd 2014
Ulla Jussila
Topics
• Management of Tourism in Finland
• Opportunies and challenges of tourism development in South
Ostrobothnia
• Role of sustainable tourism project management
2
Management of Tourism in Finland
Ministry of Employment and the Economy
defines priorities for + Ministries of :
o Tourism policy Agriculture and Forestry
o General development of tourism Education and Culture
o Coordination of support measures for tourism Transport and Communications
o Prepares legislation on tourism Environment
Finnish Tourist Board / Visit Finland
o Promotes Finland´s incoming tourism; marketing Finland’s image as a tourist destination and
supports the development of tourism services in Finland (e.g. Culture Finland, Outdoors Finland)
Visit Finland will be integrated with Finpro at the end of 2014
Finpro – national trade, internationalization and investment organisation in Finland
Regional Authorities: Regional Councils, Centers for Economic Development, Transport and the Environment,
Municipalities, Research and Education institutions, Tourist Organisations etc.
3
Tourism development in South Ostrobothnia
Opportunities
International Tourism – the most Finnish area in the world, still unknown
• Finnish wellbeing – Finrelax
nature, local culture, local food
• Cooperation over the business sectors
• Regional Tourism Strategy 2013 – 2017
Challenges
Cooperation
• Network e.g. big companies and small ones - target definition
5
Sustainable project management
Opportunities
Sustainable event management
- Tango Festival, Rock Festivals, Sport events, Meetings, Exhibitions etc.
- Provinssirock example; Recycle or die
 Local brand & image
Expertise in event organisation combined with sustainability management
9
Ulla Jussila
Valtionkatu 1, Matkakeskus
FI - 60100 Seinäjoki
Tel. + 358 40 541 0214
Email: ulla.jussila@epmatkailu.fi
www.epmatkailu.fi

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Opening Speech - Ulla Jussila

  • 1. PM4SD European Summer School, Seinäjoki July 2nd 2014 Ulla Jussila
  • 2. Topics • Management of Tourism in Finland • Opportunies and challenges of tourism development in South Ostrobothnia • Role of sustainable tourism project management 2
  • 3. Management of Tourism in Finland Ministry of Employment and the Economy defines priorities for + Ministries of : o Tourism policy Agriculture and Forestry o General development of tourism Education and Culture o Coordination of support measures for tourism Transport and Communications o Prepares legislation on tourism Environment Finnish Tourist Board / Visit Finland o Promotes Finland´s incoming tourism; marketing Finland’s image as a tourist destination and supports the development of tourism services in Finland (e.g. Culture Finland, Outdoors Finland) Visit Finland will be integrated with Finpro at the end of 2014 Finpro – national trade, internationalization and investment organisation in Finland Regional Authorities: Regional Councils, Centers for Economic Development, Transport and the Environment, Municipalities, Research and Education institutions, Tourist Organisations etc. 3
  • 4.
  • 5. Tourism development in South Ostrobothnia Opportunities International Tourism – the most Finnish area in the world, still unknown • Finnish wellbeing – Finrelax nature, local culture, local food • Cooperation over the business sectors • Regional Tourism Strategy 2013 – 2017 Challenges Cooperation • Network e.g. big companies and small ones - target definition 5
  • 6.
  • 7.
  • 8.
  • 9. Sustainable project management Opportunities Sustainable event management - Tango Festival, Rock Festivals, Sport events, Meetings, Exhibitions etc. - Provinssirock example; Recycle or die  Local brand & image Expertise in event organisation combined with sustainability management 9
  • 10. Ulla Jussila Valtionkatu 1, Matkakeskus FI - 60100 Seinäjoki Tel. + 358 40 541 0214 Email: ulla.jussila@epmatkailu.fi www.epmatkailu.fi