How to use media for the advantage of your project - Eva Kiviranta
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The document discusses how the Finnish Tourist Board uses media to promote Finland as a travel destination. Some key points: 1. The Finnish Tourist Board is a government-owned organization that markets Finland for tourism through various media channels both in Finland and abroad. 2. It discusses the importance of engaging media and influencers to promote Finland and generate interest among potential travelers. 3. The document provides tips on creating engaging content for press releases and working with journalists and bloggers to garner coverage and promote Finland.
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How to use media for the advantage of your project - Eva Kiviranta
- 1. Media - and how to use if for your project? Eva Kiviranta Finnish Tourist Board @ekiviran #PM4SD
- 2. @ekiviran #PM4SD ! Who is this person? What is FinnishTourist Board? Why, and how do we work with media? #socialmedia Content is the king! Or is it the communities and influencers? If you remember one thing, let it be this! Did we learn anything? !2 What are we talking about?
- 3. Traveller, we want you to visit Finland! @ekiviran #PM4SD
- 4. @ekiviran #PM4SD Goverment owned organization aimed to market Finland as a travel destination. That’s not all! Finnish Tourist Board also does research on travel trends, helps the Finnish travel trade to develop, and manages the Finland Convention Bureau. And this we do in Finland, France, Germany, Italy, Russia, UK, USA, China and Japan. !4
- 5. If a tree falls but no one is talking about it, did it still happen? @ekiviran #PM4SD
- 7. @ekiviran #PM4SD ! 1. WHY 2. WHAT 3. WHO 4. WHERE 5. HOW !7 FINNISH TOURIST BOARD 1. Finland is a great travel destination! 2. You should visit Finland! That’s why we do marketing, research and meetings and seminars 3. Modern humanists 4. Online, on print and face to face 5. We are cool, creative, contrasting, credible Why and how do we market?
- 8. @ekiviran #PM4SD Hey media, look here! !8
- 9. @ekiviran #PM4SD !9 Let’s get #social #finngenerator
- 10. @ekiviran #PM4SD Create your own content 1. Grab the reader’s interest with the headline and first paragraph 2. Include numbers and quotes 3. One page of grammatical perfection 4. Where to get more information? 5. Sell the good CONTENT! !10 Press releases
- 13. @ekiviran #PM4SD How to work with journalists? • What is the media? • Stories! • Guided visits • They have the story, you have the content !13 How to work with bloggers? • Research! • Close co-operation with the blogger • You need to trust them, but you don’t have to be stupid! • To pay or not to pay? • Online is the key! • Use and promote the content! Do we need press and coverage?
- 15. @ekiviran #PM4SD Blonde Gypsy Off the Path That Backpacker Latitude 34 ACruising Couple The Nadwork Bridges and Balloons Voyages etc. Grown upTravel Guide Dream EuroTrip !15 Blogs we have worked with
- 16. It’s just you your team and the rest of the world @ekiviran #PM4SD
- 17. @ekiviran #PM4SD Why and to whom is this interesting? When in doubt, talk about it! !17
- 18. Thanks!