The document discusses product design and development strategies, focusing on transforming ideas from inception to mass production. It emphasizes the importance of user testing, lean startup principles, and key concepts like Minimum Viable Product (MVP) and user experience design. Additionally, it highlights metrics for measuring app performance and growth, along with the necessity for continuous learning and adaptation.

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Product Design From 0 to 1, And 1 to 100 Millions
2016.9.5

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Ivan Wei
/ Cheetah Mobile
CM Security PhotoGrid GoTap
Product Director & UI Design Expert

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CM Security App
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Source: https://www.youtube.com/watch?v=CVMjHmqEBgc

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CM Security 2014
1 5000

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158

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GooglePlay
4.7

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?
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We’re blind. It doesn’t matter what any
individual person thinks about something new.
Everything must be tested.
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Source: https://pbs.twimg.com/media/BxPnJo-IYAA2xT9.jpg:large

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x
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?
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#LeanStartup
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IDEAS
CODE
DATA
Learn
Build
✦Week1
✦Week2
Production
Beta
GP ( )

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!?
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“ ”
#AbileneParadox
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…
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170
2 …
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PS4 ?

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#ObligationToDissent
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THINGS CAN
CHANGE SO FAST
ON THE INTERNET
- Tim Berners-Lee

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Product Orientation
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?
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GooglePlay
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( )
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#DesignThinking
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST

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#UserInterview
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•
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#EmpathyMaps
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Source: http://mw2013.museumsandtheweb.com/wp-content/uploads/2013/02/mitroff.fig2_.jpg

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“ ” “ ”
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MVP
* - #MVP (Minimum Viable Product)
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CM Security
Antivirus
Findphone Cloud Space
Private
Browsing
Notification
Muter
AppLock
Clean Up Junk
Call Blocking
WiFi
Speedtest
Download
Security

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!
#MVP !
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Source: http://www.stephengay.com/wp-content/uploads/2015/10/mvp.png

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CM Security
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?
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N

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1)
2) Bottle Neck
3)
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?
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OOBE
#Out Of Box Experience
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CM Security
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#HookModel is invented by Nir Eyal
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Trigger
Investment
Action
Variable Reward

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= * *
= * *
= * *
#FoggBehaviorModel
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#FoggBehaviorModel
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Action line

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(#PerceivedValue)
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A/B Testing
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Learn
Version 2.xCMS Version 1.x

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Consistency and standards
Users should not have to wonder whether different words,
situations, or actions mean the same thing. Follow platform
conventions.
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#Nielsen’sHeuristics

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Call to Action
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Build
AppLock
Learn

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5
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Learn
FacebookFacebook

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Learn
CMS Version 1.x Version 2.x

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+
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App icon
Build Learn
Icon

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Learn
Screen off

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• / Daily Active User (DAU)
• / Unique View (UV)
• / Page View (PV)
• / CTR
• / Conversion Rate
• / Retention Rate
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!
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Pattern Pattern

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#OrganicGrowth
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GooglePlay
#ASO SEO GP A/B
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#
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PNG!
Fonticon/Iconfont #IcoMoon APK 95%
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• GooglePlay
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Recap
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!
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1 2 3

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Review
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• MVP
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At last…
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BE ESSENTIAL
& PRACTICAL
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THE PERFECT
IS THE ENEMY
OF THE GOOD- Voltaire

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I’m Ivan, find me at
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tw.linkedin.com/in/ivangraphic
medium.com/@ivangraphic
ivangraphic@gmail.com
The slides will keep up-to-date at
www.slideshare.net/IvanWei2/