Data driven product management of mobile products. The essence of design thinking for developing technology products for B2B and B2C markets. The "Why" and the "What".
Designing Agile Test Strategy for Mobile Apps By Parimala HariprasadAgile Testing Alliance
Key objectives include learning about device fragmentation, shotgun approach, mobile personas and using analytics to fine-tune test strategy to arrive at key release decisions. It also includes how agile approach to mobile apps testing using crowdtesting can be beneficial for stakeholders
The first half of the session will be about explaining the concept and second half will be a hands-on exercise about designing a mobile test strategy for a sample mobile app [I am yet to identify a mobile app, most probably, it will be Whatsapp since most of the audience will have this on their phone. Please don’t publish about which app will be used as I need to plan for it]
GUIDABLE INCLUSIONS - The crux of mobile testing A mobile app for every small aspect in our life is the in thing today. Be it talking to your family millions of miles away or simply clicking a picture and letting the whole world know in a matter of few seconds "how good a photographer you are!", there is an app for everything.Business rely on these apps to build brand value, to spread their wings farther and most importantly, to make their customer’s life easy. While, these apps are a great way for the customers to interact with the businesses, it is extremely annoying to the customers when these apps do not function the way they are supposed to. Testing these apps becomes extremely important before of in most cases even after the customer has started using the app. GUIDABLE INCLUSIONS is not just a mnemonic but a framework which lets you explore your app in the best possible way giving you results which you would have normally missed. It helps you look beyond the UI aspect or as they say the "look and feel" of the app and notice how your apps react in response to the way you interact with them or vice versa.
This session dives deeper into the following,
G – Gestures
U – User Scenarios and Usability
I – Integration
D- Devices and Platforms
B- Browsers
L – Location
E- Efficiency
I – Interrupts
N – Notifications
C- Compliance
L- Localization
U –Updates
S – Synchronization
I – Interaction
O- Orientation
N – Network
S- Security
UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Dar...UXPA International
UserZoom is the leading Customer and User Experience Research and Analytics Platform. The all-in-one, cloud-based software is the most feature-rich UX research and testing solution in the market. It is designed to support UX Professionals and Online Marketers around the world to create and run remote usability studies – fast, easy and agile. In the market since 2001 and with more than 250 customers in over 25 countries, UserZoom enables leading companies such as Google, eBay, Rakuten and Twitter to cost-effectively test, measure and improve User Experience and increase conversion rates of their Websites and Mobile Apps. UserZoom offices can be found in London, Silicon Valley, Barcelona and Munich.
Designing Agile Test Strategy for Mobile Apps By Parimala HariprasadAgile Testing Alliance
Key objectives include learning about device fragmentation, shotgun approach, mobile personas and using analytics to fine-tune test strategy to arrive at key release decisions. It also includes how agile approach to mobile apps testing using crowdtesting can be beneficial for stakeholders
The first half of the session will be about explaining the concept and second half will be a hands-on exercise about designing a mobile test strategy for a sample mobile app [I am yet to identify a mobile app, most probably, it will be Whatsapp since most of the audience will have this on their phone. Please don’t publish about which app will be used as I need to plan for it]
GUIDABLE INCLUSIONS - The crux of mobile testing A mobile app for every small aspect in our life is the in thing today. Be it talking to your family millions of miles away or simply clicking a picture and letting the whole world know in a matter of few seconds "how good a photographer you are!", there is an app for everything.Business rely on these apps to build brand value, to spread their wings farther and most importantly, to make their customer’s life easy. While, these apps are a great way for the customers to interact with the businesses, it is extremely annoying to the customers when these apps do not function the way they are supposed to. Testing these apps becomes extremely important before of in most cases even after the customer has started using the app. GUIDABLE INCLUSIONS is not just a mnemonic but a framework which lets you explore your app in the best possible way giving you results which you would have normally missed. It helps you look beyond the UI aspect or as they say the "look and feel" of the app and notice how your apps react in response to the way you interact with them or vice versa.
This session dives deeper into the following,
G – Gestures
U – User Scenarios and Usability
I – Integration
D- Devices and Platforms
B- Browsers
L – Location
E- Efficiency
I – Interrupts
N – Notifications
C- Compliance
L- Localization
U –Updates
S – Synchronization
I – Interaction
O- Orientation
N – Network
S- Security
UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Dar...UXPA International
UserZoom is the leading Customer and User Experience Research and Analytics Platform. The all-in-one, cloud-based software is the most feature-rich UX research and testing solution in the market. It is designed to support UX Professionals and Online Marketers around the world to create and run remote usability studies – fast, easy and agile. In the market since 2001 and with more than 250 customers in over 25 countries, UserZoom enables leading companies such as Google, eBay, Rakuten and Twitter to cost-effectively test, measure and improve User Experience and increase conversion rates of their Websites and Mobile Apps. UserZoom offices can be found in London, Silicon Valley, Barcelona and Munich.
Increase mobile engagement by turning users’ feedback into solutionsNearsoft
In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Creating beautiful and natural looking photos and selfies has never been easier. With Heavens Beauty you can erase blemishes, smooth skin, brighten eyes, whiten teeth, edit eye color, add filters and special effects, blur photos and so much more.
InMobi indecode - How Did We Build Our App at FreechargeInMobi
Raghuram Trikutam, Head of Mobile @ FreeCharge spoke about 'How To Build An App Like FreeCharge' at InMobi's inDecode event. Learn more at indecode.inmobi.com
Designing Killer Apps for Mobile Devices ModevUX May 9 2013 mclean VA - @iRajLalRaj Lal
Designing Killer Apps for Mobile devices! - Raj Lal
What makes a mobile app standout from the crowd? When we look at a successful App it seems like a "no brainer" but still so many developers struggle to to get the mobile design right. What's the secret ingredient to get the Mobile App design right. In this session go behind the scene of 10 successful Windows Phone app and see why Design is not how it looks but how it works. Learn ten essential tips for designing Mobile Apps, the Right Way.
http://ux13.gomodev.com/modevux-2013-home/conferences/workshops/#/raj-lal
This Presentation covers various aspects of enterprise mobility problem discovery of enterprises and how to approach solutionizing. This also gives a level one view of platform based strategy for mobilization and what to look for.
#B2E #B2C #Mobility #MADP #MEAP #MDM #HTML5 #MCAP #MAM #Cloud #Platforms #App #IOS #Android #win8
Sbírat o sobě data je nejen čím dál snazší, ale také čím dál dostupnější. Trh nás zavaluje všerůznými wereables, pro smartphony existuje nepřeberné množství aplikací. Stačí si jen vybrat, co chceme měřit a začít. Ale co s nimi potom? Většina uživatelů se bohuže spokojí s tím, že data má. Pochlubí se, pokýve nad nimi hlavou. Není to ale málo? Nabízí se spousta možností, co s naměřenými daty dělat, a komunita Quantified self ukazuje, že výsledky mohou být opravdu zajímavé. Data mohou dávat smysl, pokud jim ho sami dáme. Dokonce se dá říci, že mají právě takový smysl, jaký jim dáme. Není právě tady zakopaný pes? Skutečně jsou vlastní nasbíraná data kvantifikovaným odrazem reality – a má tudíž smysl se jejich sběrem a analýzou zabývat?
Presentation given by me over skype on 30.10.2014 for http://appclub.im/events/details/11030
It is a modified version of talk given in Cracow in Poland for Mobiconf 2014 (http://www.slideshare.net/tomaszkustrzynski/092014-mobiconf-2014-v2-39838125)
The first report will be on how the data collected on the basis of the company's managers Shazam to make management decisions, evaluate projects and solve other important issues. Participants should be familiar with basic principles of Kanban methodology to better understand the essence of the report. The presentation will take place via Skype in English.
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
Increase mobile engagement by turning users’ feedback into solutionsNearsoft
In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Creating beautiful and natural looking photos and selfies has never been easier. With Heavens Beauty you can erase blemishes, smooth skin, brighten eyes, whiten teeth, edit eye color, add filters and special effects, blur photos and so much more.
InMobi indecode - How Did We Build Our App at FreechargeInMobi
Raghuram Trikutam, Head of Mobile @ FreeCharge spoke about 'How To Build An App Like FreeCharge' at InMobi's inDecode event. Learn more at indecode.inmobi.com
Designing Killer Apps for Mobile Devices ModevUX May 9 2013 mclean VA - @iRajLalRaj Lal
Designing Killer Apps for Mobile devices! - Raj Lal
What makes a mobile app standout from the crowd? When we look at a successful App it seems like a "no brainer" but still so many developers struggle to to get the mobile design right. What's the secret ingredient to get the Mobile App design right. In this session go behind the scene of 10 successful Windows Phone app and see why Design is not how it looks but how it works. Learn ten essential tips for designing Mobile Apps, the Right Way.
http://ux13.gomodev.com/modevux-2013-home/conferences/workshops/#/raj-lal
This Presentation covers various aspects of enterprise mobility problem discovery of enterprises and how to approach solutionizing. This also gives a level one view of platform based strategy for mobilization and what to look for.
#B2E #B2C #Mobility #MADP #MEAP #MDM #HTML5 #MCAP #MAM #Cloud #Platforms #App #IOS #Android #win8
Sbírat o sobě data je nejen čím dál snazší, ale také čím dál dostupnější. Trh nás zavaluje všerůznými wereables, pro smartphony existuje nepřeberné množství aplikací. Stačí si jen vybrat, co chceme měřit a začít. Ale co s nimi potom? Většina uživatelů se bohuže spokojí s tím, že data má. Pochlubí se, pokýve nad nimi hlavou. Není to ale málo? Nabízí se spousta možností, co s naměřenými daty dělat, a komunita Quantified self ukazuje, že výsledky mohou být opravdu zajímavé. Data mohou dávat smysl, pokud jim ho sami dáme. Dokonce se dá říci, že mají právě takový smysl, jaký jim dáme. Není právě tady zakopaný pes? Skutečně jsou vlastní nasbíraná data kvantifikovaným odrazem reality – a má tudíž smysl se jejich sběrem a analýzou zabývat?
Presentation given by me over skype on 30.10.2014 for http://appclub.im/events/details/11030
It is a modified version of talk given in Cracow in Poland for Mobiconf 2014 (http://www.slideshare.net/tomaszkustrzynski/092014-mobiconf-2014-v2-39838125)
The first report will be on how the data collected on the basis of the company's managers Shazam to make management decisions, evaluate projects and solve other important issues. Participants should be familiar with basic principles of Kanban methodology to better understand the essence of the report. The presentation will take place via Skype in English.
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
Gartner: Top 10 Strategic Technology Trends 2016Den Reymer
Digital Transformation and Innovation on http://denreymer.com
- Which trends will drive the greatest disruption to the IT landscape over the next three years
- Critical technologies that must be explored to support the move to digital business
- How these trends and technologies are evolving and actions to take today
http://www.gartner.com//it/content/3154000/3154017/december_8_top_strategic_technology_trends_dcearley.pdf
Digital first really means customer first without compromise. That is what I learned from visiting more than 50 leading companies in this field of expertise. This presentation shows you the key trends of consumer behavior. This is about the consumer in the future. It's about the consumer in 2020. But the real question is how to deal with this customer. And that is where customer centricity comes in. The digital world creates new opportunities to create new experiences for consumers. This deck takes you on this journey
198 How to Use In-Application Messaging to Drive User EngagementProductCamp Boston
Presenter: Keith Fenech
Software Product Managers are leveraging application insights to gain quantitative data on user adoption and engagement with their desktop applications, and qualitative feedback from their most engaged users.
Combining software usage data with powerful in-application messaging technology, you can engage, inform, and encourage users like never before. Now you can reach and educate specific users with highly targeted, event driven, direct-to-desktop in-application messaging and surveying.
Keith Fenech, VP, Software Analytics, discusses best practices and use cases that have proven successful for using in-application messaging to communicate with your users, including:
- Segmenting and profiling users based on their actual usage patterns to deliver highly targeted, personalized messaging
- Creating and testing effective in-application messaging strategies
- Increasing conversions by engaging users at the right time during their evaluation cycle
- Surveying the users with the right levels of experience with your application and features to get the most relevant feedback
Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.
199 Don’t Feed the “HiPPOs” – Using Data to Overcome Opinion ProductCamp Boston
Presenter: Steve Johnson & Keith Fenech
As a product manager, you know that most everyone in your company has an opinion on what should (or should not) be included in your products. Your VP of Sales wants you to add functionality to help him win just one deal, and the VP of marketing wants a questionable ‘purple cow.’ But then your VP of Engineering wants to cut out features because of limited development resources.
HiPPOs (highest paid person’s opinion), can have a huge impact on your product roadmap, but they might not reflect true customer requirements. So how can you back up your gut instincts and respond to the HiPPOs, to make the best product decisions?
Join Steve Johnson, Founder of Under10 Playbook, and Keith Fenech, VP of Software Analytics at Revulytics, as they show you how using software usage analytics will provide you with data from actual customer use of your products to help you build better software while providing compelling and persuasive responses to the HiPPOs…so you can replace junk opinion with nutritious data.
Steve is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.
Steve has been working within the high-technology arena since 1979 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience while his quick wit adds an element of fun to his workshops and speeches.
Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams.
________
Keith Fenech was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.
Materi Membangun Aplikasi Mobile Berkualitas yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Dr. Eng. Herman Tolle yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
How Mobile Technology is Changing the Shape of B2B MarketingRobert Woo
Developing a flexible and viable mobile marketing strategy is critical to accelerating new windows of opportunity within the mobile space. Using customer case studies to illustrate successful B2B examples, this presentation will focus on the ways that companies can leverage the mobile platform to engage their customers and grow their business.
SenchaCon 2016: Using Ext JS 6 for Cross-Platform Development on Mobile - And...Sencha
Andrew will share the experience he and his team have gotten from using Ext JS 6 for cross-platform app development on mobile and desktop devices. Having released Ext JS 6 apps for industries including utilities, oil & gas, construction, and transport, Andrew has learned the common pitfalls and gotchas you need to know. Using examples from recent projects, he provides tips for those who aren't yet familiar or experienced with mobile development. By the end of the session, you will know how to think like a mobile developer, develop apps with mobile user experience in mind, make the move from Ext JS 5 or Sencha Touch to Ext JS 6, deploy native apps with Cordova, and manage data on devices with limited resources.
Augmented Reality based Product Identification and Advertising System - Final...Udara Alwis
This was my Final Year Project thesis for my Software Engineering Degree at Staffordshire University, UK.
An Augmented Reality based Real-time Products and Advertisements identification System developed upon, Real-Time Image Processing, Machine Learning, Computer Vision Technologies, SURF (Speeded Up Robust Feature Detection) Feature detection algorithm, Android, Cloud technology. The .Net platform for the Server side implementation and Java Android development for Client side development was being used.
In my presentation we will talk about what is User Experience (UX) and why it is important nowadays.
Also we will briefly talk about Usability of a product and how to contact some easy Usability tests.
Finally we will learn the 10 Heuristics of Nielsen and revers-engineer our way back to designing thoughtful User Interfaces (UI) based on those rules of thumb.
Disclaimer: I am not a UX researcher or expert! I am a UX enthusiast. I am trying to study and learn as much as I can about UX (workshop, seminars, uni classes, articles etc.) and all I am trying to de here is to make people understand the importance of it, through what I have learned so far.
Mobile Application Testing Training PresentationMobiGnosis
Mobile Application Testing Training Presentation in Bangalore by experienced Professionals in Industry. Get a FREE Demo Now. Visit http://www.mobignosis.com/mobile-testing-training/
Slides from the "Much ado about Agile", Agile Vancouver Conference 2015. This talk is around examples of MVP on small startups and Enterprise level. What's the ultimate MVP?
Wednesday morning keynote at Mobile+Web Devcon: Mobile Apps that Win - Achieving High Performance with Real-time Analytics - Presented by Steve Fox, Dell Software.
Mobile users expect great performance from their apps. Slow apps languish unused and are often uninstalled or given bad reviews. And once a mobile app is labeled as slow — even if only because of one buggy version that slipped out — it can be difficult to recover market perception and corresponding business goals. This session will cover common challenges in achieving high performance for your app, techniques to minimize risk and negative perception, and how to monitor app performance based on real-time user experience so you can proactively address issues.
Sign up for a free trial of Foglight APM SaaS Edition at www.foglight.com.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Power Your Mobile Apps with Sitecore
Mobile devices continue to gain popularity with customers and enterprises at a rapid pace. Sitecore is the ideal platform to be the central hub for your multichannel mobile content, powering your organization's native mobile and responsive web applications. This presentation illustrates how to leverage the power of Sitecore to deliver content you've already invested in building within those applications. Unlock the power of Sitecore to boost your organization mobile app potential!
Presented by: Jonathan Chen, Bluetube
Introduction
Mobile Trends
Mobile Evolution
Top Ten Trends
Mobile Ecosystem
Smartphone Trends
Mobile Application Testing
Application Option
Approach to QA
Challenges
Implementation
Similar to Data Driven Management of a Mobile Product - Tools & Techniques Feb 2016 (20)
Product companies have to cross the threshold of Product-Market fit before scaling. Validating the solution & business model hypothesis is the essence of this step.
Navigating the Turbulent Times - PM in War and PeaceRam Narayanan
Organisations find themselves operating in environments of intense pressure interspersed with periods of relative calm. The Product Management function plays a pivotal role in Navigating the Turbulent Times and keeping the company focused on product driven growth. What does this mean? Read on.
Product Management Masterclass at TiE Bangalore Aug 2016Ram Narayanan
Product Management is a central role in any technology company but is sometimes a mystery to the non-practitioners. This Masterclass seeks to demystify the role and the people who call themselves Product Managers.
Global trends in digital commerce - implications for traditional retailRam Narayanan
Digital commerce is growing very rapidly with emerging trends in how people research and buy. This is also posing survival challenges to traditional offline retailers. This presentation covers both aspects.
12. • Make the experience obvious and self-explanatory
• Remove barriers to trial – users have finite patience
• Focus the user attention on the immediate need
• Follow convention with which the user is familiar
Source:10 Principles Of Effective Web Design
Elements of good {mobile} product
13. • Solve a real problem for the user
• Each feature should solve a need, not just the whole
product
• Be stingy in adding features
“Deciding what not to do is as important as deciding
what to do.”
– Steve Jobs
Elements of good {mobile} product
14. • Fit into the users life and aspirations
• Understand and influence the users feelings
• Utilize form, color and function to drive desire
Elements of good {mobile} product
18. Core Tenet: Find an unmet need or source
of friction for a customer and solve it
Market
Research
Plan Design Prototype Build
Launch &
Learn
19. • Identify the opportunity for a segment
• Set the product vision and roadmap
• Release Plan (MVP|MDP|…)
• Sprint Plan
Creating the product
20. • Amalgamation of personal experiences, market
research, user testing, competitive solutions
• Test early and test often with target user segment
• Strive for Usability, Utility & Desirability
Creating the product
21. • Prioritize, prioritize, prioritize – LEAN
• Identify critical requirements – geo, security
• Instrument the product for the metrics you care
• Build-in testing automation
• Launch, learn and fix continuously
Creating the product
22.
23. First you get them to install…
• 77% of DAU lost after 3 days
• 90% of DAU lost after 30 days
• 95% of DAU lost after 90 days
Source: Quettra
24. Native App
• Customizable experience
• Superior graphics, effects & interactions
• Native access to device capabilities
• Discovery through app store or website
• Download and installation required
mWeb
• Responsive design scales across form
factors
• Built & deployed with standard web
development tools
• Less customizable than apps and minimal
access to device capabilities
• Discovered through standard web search
and no installation required