KULBIR SINGH

concentrated marketing differentiated marketing demographic segmentation geographic segmentation basis for segmentation objectives of segmentation market niche market marketing segmentation marketing segment marketing importance of marketing classification of marketing modern marketing concept social concept holistic marketing concept sales concept production concept marketing concept materiality full discloser conservatism going concern consept money measurement aconcept financial accountingconvention financial accounting concept money concept matching concept accrual cocept business entity concept accounting convention accounting concept scope environmental accounting need decision making selection process environmental cost financial accounting advanced accounting environment accounting environment