The document describes different plans offered by a fashion consulting agency to help designers, buyers, and brands. The agency provides integrated services focused on public relations, digital marketing, and connecting buyers and designers. Their plans include convergence plans that leverage all of the agency's expertise, priority plans focused on PR and business development, new wave plans emphasizing ongoing digital and buyer trends, and single line plans concentrating solely on buyers. The agency aims to increase brands' visibility, target the right audiences, and maximize business opportunities through strategic PR, social media, and buyer-seller relationships.
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
Fashion PR Agencies London - Fashion Mode - fashionmode.co.ukfashionmode1
The Fashion Mode sales team is professional and dedicated with experience of both UK and international retail markets. Responsive to the fast-moving industry we use the latest fashion forecasting services to keep abreast of trends and industry developments and are pro-active in constantly adding new retailers to our vast network of premium menswear, women wear and accessory accounts. Website: http://fashionmode.co.uk
Building Effective Blogger Relationships: A 12 Month Plansixtwo digital
Bloggers can offer statistics that journalists and traditional media can't - page views, unique visitors, reach for Facebook posts, YouTube views and more. Not only that, but they can offer them at different stages over a 12 month period, once the content is 'evergreen'. But not many brands are looking for right statistics.
This presentation shows travel brands how to build the perfect brand-blogger relationship, from the stages of finding the right bloggers to work with, to 12 months after the blogger has used a brand's product/stayed in their property/visited a destination.
The presentation includes:
- How to find the right bloggers
- How to show ROI up to 12 months after collaborating
- How to make sure bloggers share content the right way on the different social channels
- How to track reach across different social channels - Google Plus, Instagram, Facebook, Twitter, Blog
- How to decipher whether a brand-blogger relationship should be a once-off collaboration or a longer one
- How to be innovative with bloggers
- Much more...
In The Bag PR Coverage Book | June 2015In The Bag PR
In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media.
We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media.
China International Fashion Distribution and Brand Management Business Plancollinthompson
sample business plan for a fashion distribution company based in Beijing, that was designed for a client who was interested in bringing cutting edge fashion brands to China
East Gainesville Development Corporation realized their name, slogan and overall communication plans needed to be rebranded. This 70-page document includes a more modern approach to maximum exposure.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Infusioncon 2012: Leverage content, search, and social media to create maximu...Mike Corak
Mike Corak, Ethology
In this session, attendees will learn how companies are rallying efforts around content, and using that content to earn and own their digital exposure. Attendees will review a step by step guide to creating their own content marketing strategy, as well as tips and tools to use in implementation.
Topics:
What is content marketing?
The place content marketing plays in today's digital marketing strategy (earning and owning your media)
How marketers of any size can capitalize on the movement
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
6. Designers FCMA Buyers
•They design as per Haute •We bring Designers and •They analyze the
Couture, Prêt a-Porter and buyers under one roof. trend, forecast fashion and
mass market. •We help both in their chose garments accordingly.
•Have to consult with buyer respective business cycles •Compare finished product
for their opinion so as to get promoting more fluid and negotiate on behalf of
idea of the trend. business communication. Retailers.
•Have to take care of their •We provide in-depth •Negotiate the price with
PR and other work related research focused on the regard to the ongoing and
aspects. perspective of buyers and future trend.
•Have to take care of their designers under one roof to •Strategize tie-ups between
online image or manage their enhance understanding. retailers and designers as per
social media their particular niches.
7. Designers FCMA Buyers
•Go through the rigorous •We provide ways for •Go through the rigorous
cycle of business related to national and international tie- cycle of business related to
their creations and hence ups by concentrating and their creations and hence
spend lot of time. targeting our data towards spend lot of time.
•Categorizing their target potential target audience. •Categorizing their target
audience or buyers and then •We carry out business tasks audience or buyers and then
find a way to engage them and coordinate them for find a way to engage them.
buyers and designers.
8.
9. Planning your entry into the industry. (considering their
niche and channelizing them in most beneficial way).
Handling your PR and growing your brand name using
the best suited media.
Boosting the relationship with potential buyers with respect to the
particular designer’s niche.
Creating your customized forum on our network for ready access
to immense number of buyers on the same network
Directing your work, and outreach material to different online
shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.
Connecting you to potential consumer directly who are
interested in haute couture design works.
Providing you in-depth trend reports and designing your activation
plans as per your selected current design range.
10. Managing your current clients and further providing you
categorized potential client details as per your work.
Enhancing your PR by devising and implementing various
activation techniques as per the niche of your work.
Communicating your products to the Existing buyers as per their
need and getting more buyers as per the niche of your designs.
Creating your customized forum on our network for ready access
to immense number of buyers on the same network.
Directing your work, and outreach material to different online
shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Providing you in-depth trend reports and designing your
activation plans as per your selected current design range.
11. Providing direct communication to upcoming designers and their
works for entry level startup, hence giving way to penetrate market
Updated information about the key works happening in the
field of fashion and providing way to monitor peer activities.
Providing trend reports and helpful fashion forecasting tips with
updated consumer surveys.
Creating your customized forum on our network for ready
access to immense number of designers on the same network.
Enhancing your business communication with retailers and
justifying sense of buying to penetrate the retail chain deeply.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Expanding your business through possible tie-ups in the nascent
stage of your business.
12. Monitoring your existing tie-ups and managing them through precise
plans as per the industry requirements.
Providing trend reports and helpful fashion forecasting tips with
updated consumer surveys.
Creating your customized forum on our network for ready access
to immense number of designers on the same network.
Enhancing your existing business communication with retailers
and providing retailers about your plan of action in advance.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Providing you information related to boutiques stocking designer
labels like Jill M Jones, Adam Sinclair, Saks, Kimaya, Carma etc.
Providing information related to peer agencies like Minimum
Mouse, Cassie, Pink betty boutique, Bunny’s vintage etc.
13. Practice of managing the flow of information between an individual or
an organization and the public.
How we do it
We device creative and niche specific outreach material with respect to
the target audience and their demands.
We do Astroturfing pertaining to the exclusive product range and hence
carve a niche visibility as per your product category.
We study demographically about audience and provide qualitative and
quantitative research in the field of fashion.
We bring in the information of various Runways, Fashion weeks etc and
try to do co branding for your product with suitable partners.
We device spin plans to tackle any negative publicity and try to nip the
problem in the bud.
14. STRATEGY AND MEDIA
ACTION PLAN IDENTIFICATION
PLACEMENT
1) We device 1) Identification of 1) Finding right
specific outreach agents and key media platform
plan as per the distributors. as per the brand.
brand. 2) Identifying key 2) Generating
2) Analyze previous occasions for PR influensive
brand value, and development. media content.
work regarding 3) Identification of 3) Pushing the
that. key sponsors & content across
3) Creating press associate partner key decision
releases. 4) Product value makers
4) Creating effective identification and strategically.
image building development. 4) Monitoring
plans. media interaction
15. LOGISTIC CREDIT
NEEDS MANAGEMENT CONSULTING
1) Planning a well 1) Planning credit 1) On developing
versed inventory inflow and relevant message
system. outflow. for consumers.
2) Taking care of 2) Taking care of 2) Measurably
logistic needs of debts and driving sales and
key people payment timings. task force
associated to 3) Monitoring productivity
brands. revenue as per 3) Strategic
3) Planning PR activities planning for
different brand 4) Accessing credit licensing of
activities with patterns intellectual
consideration pertaining to property of
towards logistics. associates. brand.
16. Web-based and mobile based technologies which are used to turn communication
into interactive dialogue among organizations, communities, and individuals.
How we do it
We create specific online content on different blogs, web sites with fan
pages on different social media sites like face book.
We drive traffic to your forum through managing the visibility of your
product as per the right time with respect to different trends.
We actively engage with digital audience, categories them and further
channelize them to your online forum as per your niche.
We categorize users under haute couture, prêt a porter and mass market
through their web use and influence and create data.
We generate innovative ideas to engage consumers with your brand and
product using social media.
17. SEARCH ONLINE
ENGINE BRAND AUDIENCE
OPTIMIZATION IDENTITY ENGAGEMENT
1) We device 1) Studying and 1) Creation of
optimization planning your excellent and
strategy. brand identity. engaging content.
2) Dedicated team 2) Reaching out to 2) Planning of
towards studying specific audience frequency of
other peer site as per the brand. content.
plans. 3) Researching 3) Planning of time
3) Positioning of about audience of content as per
content under feedback as per occasion and
best search brand. other criteria.
engine. 4) Placement of 4) Monitoring of
4) Enhancing content as per audience replies
search result feel of the brand. and filtration.
18. EDITORIAL
CALENDAR TRACKING E-COMERCE
1) Planning of 1) Analyzing results 1) Identifying your
timing of content generated peers in same
2) Planning of days through social category.
of execution of media. 2) Creating
online activities. 2) Researching ways strategies to
3) Planning of for improvement strengthen online
detailed tracking 3) Creating trade.
of result. provision for 3) Identifying key
4) Creating and timely problem audience and
organizing a solving creating leads.
timeline for 4) Creating ways to 4) Generating
online enhance impressions at e-
engagement. engagement. stores.
19.
20.
21. • Increase in fan base – 10,000 %
• Increase in Target Audience – 16 % • Betterment in trend analysis – Better
• Increase in online buying – 24.3 % than previous two year
• Blog attraction – 161000 unique visit • E- commerce strategy increased sales
• Add revenue redemption – 170% – 86%
Time taken – 6 Months Time taken – 1 Months
22. • Eminent guest visits– 600
• Impression created – 80,00,000 • Free media coverage– 72 online
• Fan base increased by– 58000 stories
• Free Media coverage – Significant • New designers attention - 10
• Fan base ranking worldwide – 1st
Time taken – 3 Weeks
Time taken – 1 Months
23. • Online to store footfall conversion – • Views to buying conversion rate– 49 %
8000 new customers • Coupon redemption rate – 28.33%
• T-shirt sales up by – 250 % • Return of online ad spent – 970 %
• Jacket sales up by – 16 % • Sales - $400,000
Time taken – 3 Months Time taken – 8 Months
24. • Audience reached – 71% • Lead generation increment – 350 %
• Page impressions – 51000 • ROI – 33:1
• Web stories – 24,874 • e commerce increment – 22%
• Views to attendees conversion– 70 % • Sales increment - Significant
Time taken – 5 Weeks Time taken – 4 Months
25.
26.
27. CONVERGENCE
PLAN PRIORITY PLAN
PR, Digital and Buyers PR and Buyers
PLANS
NEW WAVE PLAN SINGLE LINE PLAN
Digital and Buyers Only Buyers
28. As the plan name suggest its basically a convergence of all or expertise which is
distributed among a wide repertoire.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.
29. Some creative priorities their plans to benefit more in the area of PR and business
development, this plans are inclined towards them.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.
30. This plan emphasize on the ongoing and future remaining trend of social media and
net advertising.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.
31. Business development is key to success for some of us and hence we have brought this
plan to concentrate on the same.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.