BriteLite is a lighting company that currently uses traditional sales methods like catalogs and sales visits. It wants to set up an e-commerce site to expand its customer base and reduce expenses since its net profit is lower than revenue. The document discusses the benefits of e-commerce for BriteLite, including increased sales, lower costs, and 24/7 operations. It also analyzes potential cost savings and implementation costs, finding that an online store would cost around $38,500 while physical stores cost around $97,000 annually, showing e-commerce is cost-justified. The conclusion is that e-commerce would improve BriteLite's supply chain and business processes while increasing customers globally.