SlideShare a Scribd company logo
1 of 15
5 Steps to Start
Your eCommerce Business
www.SOBOthemes.com
# eCommerce Growth
www.SOBOthemes.com
eCommerce sales are about
to grow and reach $1.4
trillion by the year 2016. This
is a straight increase in
business by 14% since the
year 2012 as mentioned by a
report from Deloitte Digital.
However, often when you are about to begin your business online,
there are sum hurdles that you come across. Through this
presentation you will be able to understand five essential points
that will help you start your eCommerce business.
www.SOBOthemes.com
www.SOBOthemes.com
Business
Planning
Setup
eCommerce
websie
Logistic
& Shipping
Partner
eCommerce
website’
Marketing
Traffic &
Consumer
Behavior
Analysis
# 5 Steps to start your eCommerce Business
www.SOBOthemes.com
Business Planning
# Business Planning
www.SOBOthemes.com
Apart from this, you need to keep in mind
the pricing and margin or the possible profit
that you will gain out of it. Remember to
consider factors like staff, budget for digital
marketing and financial planning as to how
much you will need to invest into it.
The first thing is that you need to identify
the demographic and their needs. For
example, you need to start with looking at
what majority of people like and what is not
available locally. Finding the niche is
essential and then the USP for making it
work online.
www.SOBOthemes.com
Setting up
eCommerce Website
www.SOBOthemes.com
There are lots of eCommerce software to choose but Magento is best option
because it is easy to work, available free of cost, mobile friendly configuration,
flexible CMS, available lots of extension to increase the functionality of your
website and you can customized it as per your requirement.
Choose a domain name and
register it. Choose a hosting
provider and purchase
hosting services. Choose a
payment gateway such as
PayPal or other payment
process is essential to help
with smooth payment
process. Remember to
choose a secure
connectivity such as SSL.
# Setting up eCommerce Website
www.SOBOthemes.com
Logistic &
Shipping Partner
# Logistic & Shipping Partner
www.SOBOthemes.com
It is essential that the products
should reach to the end
customer with full safety
ensuring that the packaging is
tamper-proof and weather-
proof. For this purpose choose
a popular logistics option like
Everlane or any such popular
courier service, do check for the
following:
Tracking and insurance
Shipping profitably
Apps that will help you
provide a viable shipping
option
www.SOBOthemes.com
Marketing of
eCommerce website
# Marketing of eCommerce website
www.SOBOthemes.com
You should go for E-mail
marketing too that would include
sending out newsletters and
offers on e-mail to your
customers. Other popular
mediums are using PPC and
Google campaigns for online SEO
part and better search ability.
Now that you have it all in place
you will need to market your
eCommerce website beginning
with social media marketing. This
would require you to make your
presence felt on social media
platforms .
www.SOBOthemes.com
Traffic & Consumer
Behaviour Analysis
# Traffic & Consumer Behaviour Analysis
www.SOBOthemes.com
It is essential to keep a track upon how many visitors are visiting your website.
For this you will need to utilize online tools like webmaster and other such
freely available tools by Google that will give you traffic analysis. Another thing
would be keeping a check upon consumer behaviour that can be tracked by
Google Analytics, SM2 and other such tools that will help you analyze consumer
behaviour. This understanding would then help you in strategically taking steps
forward for better business.
www.SOBOthemes.com
Premium Magento Themes
www.SoboThemes.com

More Related Content

What's hot

E-Commerce Case Studies
E-Commerce Case StudiesE-Commerce Case Studies
E-Commerce Case StudiesDivante
 
E-Commerce Basics
E-Commerce BasicsE-Commerce Basics
E-Commerce BasicsAl Muzahid
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementShalini Shetty
 
Global E-Markets 3.0
Global E-Markets 3.0Global E-Markets 3.0
Global E-Markets 3.0Usman Tariq
 
Ppt top challenges in crm implementation
Ppt   top challenges in crm implementationPpt   top challenges in crm implementation
Ppt top challenges in crm implementationSalesBabuCRM
 
Marketing for non profit organizations
Marketing for non profit organizationsMarketing for non profit organizations
Marketing for non profit organizationsgaurav jain
 
Digital marketing
Digital marketingDigital marketing
Digital marketingsangeeta454
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modulesvictoriousdigital
 
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKART
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTCONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKART
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
Social commerce slides
Social commerce slidesSocial commerce slides
Social commerce slidesRobin Steele
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital MarketingAmit Walawalkar
 
Service sector and economic, growth
Service sector and economic, growthService sector and economic, growth
Service sector and economic, growthgaurav jain
 

What's hot (20)

E-Commerce Case Studies
E-Commerce Case StudiesE-Commerce Case Studies
E-Commerce Case Studies
 
E-Commerce Basics
E-Commerce BasicsE-Commerce Basics
E-Commerce Basics
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Global E-Markets 3.0
Global E-Markets 3.0Global E-Markets 3.0
Global E-Markets 3.0
 
Ppt top challenges in crm implementation
Ppt   top challenges in crm implementationPpt   top challenges in crm implementation
Ppt top challenges in crm implementation
 
E marketing
E marketingE marketing
E marketing
 
Marketing for non profit organizations
Marketing for non profit organizationsMarketing for non profit organizations
Marketing for non profit organizations
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modules
 
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKART
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTCONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKART
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKART
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Social commerce slides
Social commerce slidesSocial commerce slides
Social commerce slides
 
CRM Framework
CRM FrameworkCRM Framework
CRM Framework
 
Chapter #17
Chapter #17Chapter #17
Chapter #17
 
Email marketing
Email marketingEmail marketing
Email marketing
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
E marketing
E marketingE marketing
E marketing
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
 
Sales Promotion in India
Sales Promotion in IndiaSales Promotion in India
Sales Promotion in India
 
Service sector and economic, growth
Service sector and economic, growthService sector and economic, growth
Service sector and economic, growth
 

Similar to 5 Steps to Start Your eCommerce Business

Creative971 - Shopify Dropshipping in Dubai, UAE
Creative971 - Shopify Dropshipping in Dubai, UAECreative971 - Shopify Dropshipping in Dubai, UAE
Creative971 - Shopify Dropshipping in Dubai, UAEAnnaBautista15
 
eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for DummiesTrix Corp.
 
Tips for effective Ecommerce development
Tips for effective Ecommerce developmentTips for effective Ecommerce development
Tips for effective Ecommerce developmentFoxbegin
 
Customer Psychology and Ecommerce Stores
Customer Psychology and Ecommerce StoresCustomer Psychology and Ecommerce Stores
Customer Psychology and Ecommerce StoresSETalks.com
 
1st Shopify Meetup in Perth - February 2018
1st Shopify Meetup in Perth - February 20181st Shopify Meetup in Perth - February 2018
1st Shopify Meetup in Perth - February 2018TradeGecko
 
How to connect with the "E-Commerce Market Seller" dropshipping store
How to connect with the "E-Commerce Market Seller" dropshipping storeHow to connect with the "E-Commerce Market Seller" dropshipping store
How to connect with the "E-Commerce Market Seller" dropshipping storeMarketsellerBusiness
 
Ecommerce Success blueprint
Ecommerce Success blueprintEcommerce Success blueprint
Ecommerce Success blueprinteComNation
 
Ecommerce and internet marketing
Ecommerce and internet marketingEcommerce and internet marketing
Ecommerce and internet marketingakkapeddi
 
Ecommerce and internet marketing
Ecommerce and internet marketingEcommerce and internet marketing
Ecommerce and internet marketingakkapeddi
 
6 effective e commerce conversion strategies
6 effective e commerce conversion strategies6 effective e commerce conversion strategies
6 effective e commerce conversion strategiesTrần Hương Giang
 
6 effective e commerce conversion strategies
6 effective e commerce conversion strategies6 effective e commerce conversion strategies
6 effective e commerce conversion strategiesNguyen Thi Anh Thu
 
6 Effective e-Commerce Conversion Strategies
6 Effective e-Commerce Conversion Strategies6 Effective e-Commerce Conversion Strategies
6 Effective e-Commerce Conversion StrategiesGetfly CRM
 
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxKatie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxtawnyataylor528
 
Steps to build a successful eCommerce store
Steps to build a successful eCommerce storeSteps to build a successful eCommerce store
Steps to build a successful eCommerce storeAiwa Digital
 
Pre-launch Checklist for eCommerce Website.pdf
Pre-launch Checklist for eCommerce Website.pdfPre-launch Checklist for eCommerce Website.pdf
Pre-launch Checklist for eCommerce Website.pdfMarie Weaver
 
ComCap Shop.org - ecommerce SaaS overview Sept'16
ComCap Shop.org - ecommerce SaaS overview Sept'16ComCap Shop.org - ecommerce SaaS overview Sept'16
ComCap Shop.org - ecommerce SaaS overview Sept'16Uren Dhanani
 

Similar to 5 Steps to Start Your eCommerce Business (20)

Creative971 - Shopify Dropshipping in Dubai, UAE
Creative971 - Shopify Dropshipping in Dubai, UAECreative971 - Shopify Dropshipping in Dubai, UAE
Creative971 - Shopify Dropshipping in Dubai, UAE
 
eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for Dummies
 
Tips for effective Ecommerce development
Tips for effective Ecommerce developmentTips for effective Ecommerce development
Tips for effective Ecommerce development
 
Customer Psychology and Ecommerce Stores
Customer Psychology and Ecommerce StoresCustomer Psychology and Ecommerce Stores
Customer Psychology and Ecommerce Stores
 
1st Shopify Meetup in Perth - February 2018
1st Shopify Meetup in Perth - February 20181st Shopify Meetup in Perth - February 2018
1st Shopify Meetup in Perth - February 2018
 
How to connect with the "E-Commerce Market Seller" dropshipping store
How to connect with the "E-Commerce Market Seller" dropshipping storeHow to connect with the "E-Commerce Market Seller" dropshipping store
How to connect with the "E-Commerce Market Seller" dropshipping store
 
Ecommerce Success blueprint
Ecommerce Success blueprintEcommerce Success blueprint
Ecommerce Success blueprint
 
Ecommerce and internet marketing
Ecommerce and internet marketingEcommerce and internet marketing
Ecommerce and internet marketing
 
Ecommerce and internet marketing
Ecommerce and internet marketingEcommerce and internet marketing
Ecommerce and internet marketing
 
Secrets to E-commerce Success
Secrets to E-commerce SuccessSecrets to E-commerce Success
Secrets to E-commerce Success
 
6 effective e commerce conversion strategies
6 effective e commerce conversion strategies6 effective e commerce conversion strategies
6 effective e commerce conversion strategies
 
6 effective e commerce conversion strategies
6 effective e commerce conversion strategies6 effective e commerce conversion strategies
6 effective e commerce conversion strategies
 
6 Effective e-Commerce Conversion Strategies
6 Effective e-Commerce Conversion Strategies6 Effective e-Commerce Conversion Strategies
6 Effective e-Commerce Conversion Strategies
 
What Is E Commerce
What Is E CommerceWhat Is E Commerce
What Is E Commerce
 
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxKatie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
 
Steps to build a successful eCommerce store
Steps to build a successful eCommerce storeSteps to build a successful eCommerce store
Steps to build a successful eCommerce store
 
New FunnelMates App
New FunnelMates AppNew FunnelMates App
New FunnelMates App
 
Business plan
Business planBusiness plan
Business plan
 
Pre-launch Checklist for eCommerce Website.pdf
Pre-launch Checklist for eCommerce Website.pdfPre-launch Checklist for eCommerce Website.pdf
Pre-launch Checklist for eCommerce Website.pdf
 
ComCap Shop.org - ecommerce SaaS overview Sept'16
ComCap Shop.org - ecommerce SaaS overview Sept'16ComCap Shop.org - ecommerce SaaS overview Sept'16
ComCap Shop.org - ecommerce SaaS overview Sept'16
 

Recently uploaded

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 

Recently uploaded (20)

KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 

5 Steps to Start Your eCommerce Business

  • 1. 5 Steps to Start Your eCommerce Business www.SOBOthemes.com
  • 2. # eCommerce Growth www.SOBOthemes.com eCommerce sales are about to grow and reach $1.4 trillion by the year 2016. This is a straight increase in business by 14% since the year 2012 as mentioned by a report from Deloitte Digital. However, often when you are about to begin your business online, there are sum hurdles that you come across. Through this presentation you will be able to understand five essential points that will help you start your eCommerce business.
  • 6. # Business Planning www.SOBOthemes.com Apart from this, you need to keep in mind the pricing and margin or the possible profit that you will gain out of it. Remember to consider factors like staff, budget for digital marketing and financial planning as to how much you will need to invest into it. The first thing is that you need to identify the demographic and their needs. For example, you need to start with looking at what majority of people like and what is not available locally. Finding the niche is essential and then the USP for making it work online.
  • 8. www.SOBOthemes.com There are lots of eCommerce software to choose but Magento is best option because it is easy to work, available free of cost, mobile friendly configuration, flexible CMS, available lots of extension to increase the functionality of your website and you can customized it as per your requirement. Choose a domain name and register it. Choose a hosting provider and purchase hosting services. Choose a payment gateway such as PayPal or other payment process is essential to help with smooth payment process. Remember to choose a secure connectivity such as SSL. # Setting up eCommerce Website
  • 10. # Logistic & Shipping Partner www.SOBOthemes.com It is essential that the products should reach to the end customer with full safety ensuring that the packaging is tamper-proof and weather- proof. For this purpose choose a popular logistics option like Everlane or any such popular courier service, do check for the following: Tracking and insurance Shipping profitably Apps that will help you provide a viable shipping option
  • 12. # Marketing of eCommerce website www.SOBOthemes.com You should go for E-mail marketing too that would include sending out newsletters and offers on e-mail to your customers. Other popular mediums are using PPC and Google campaigns for online SEO part and better search ability. Now that you have it all in place you will need to market your eCommerce website beginning with social media marketing. This would require you to make your presence felt on social media platforms .
  • 14. # Traffic & Consumer Behaviour Analysis www.SOBOthemes.com It is essential to keep a track upon how many visitors are visiting your website. For this you will need to utilize online tools like webmaster and other such freely available tools by Google that will give you traffic analysis. Another thing would be keeping a check upon consumer behaviour that can be tracked by Google Analytics, SM2 and other such tools that will help you analyze consumer behaviour. This understanding would then help you in strategically taking steps forward for better business.