eCommerce sales are about to grow and reach $1.4 trillion by the year 2016. This is a straight increase in business by 14% since the year 2012 as mentioned by a report from Deloitte Digital. However, often when you are about to begin your business online, there are sum hurdles that you come across. Through this presentation you will be able to understand five essential points that will help you start your eCommerce business.
1. 5 Steps to Start
Your eCommerce Business
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2. # eCommerce Growth
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eCommerce sales are about
to grow and reach $1.4
trillion by the year 2016. This
is a straight increase in
business by 14% since the
year 2012 as mentioned by a
report from Deloitte Digital.
However, often when you are about to begin your business online,
there are sum hurdles that you come across. Through this
presentation you will be able to understand five essential points
that will help you start your eCommerce business.
6. # Business Planning
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Apart from this, you need to keep in mind
the pricing and margin or the possible profit
that you will gain out of it. Remember to
consider factors like staff, budget for digital
marketing and financial planning as to how
much you will need to invest into it.
The first thing is that you need to identify
the demographic and their needs. For
example, you need to start with looking at
what majority of people like and what is not
available locally. Finding the niche is
essential and then the USP for making it
work online.
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There are lots of eCommerce software to choose but Magento is best option
because it is easy to work, available free of cost, mobile friendly configuration,
flexible CMS, available lots of extension to increase the functionality of your
website and you can customized it as per your requirement.
Choose a domain name and
register it. Choose a hosting
provider and purchase
hosting services. Choose a
payment gateway such as
PayPal or other payment
process is essential to help
with smooth payment
process. Remember to
choose a secure
connectivity such as SSL.
# Setting up eCommerce Website
10. # Logistic & Shipping Partner
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It is essential that the products
should reach to the end
customer with full safety
ensuring that the packaging is
tamper-proof and weather-
proof. For this purpose choose
a popular logistics option like
Everlane or any such popular
courier service, do check for the
following:
Tracking and insurance
Shipping profitably
Apps that will help you
provide a viable shipping
option
12. # Marketing of eCommerce website
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You should go for E-mail
marketing too that would include
sending out newsletters and
offers on e-mail to your
customers. Other popular
mediums are using PPC and
Google campaigns for online SEO
part and better search ability.
Now that you have it all in place
you will need to market your
eCommerce website beginning
with social media marketing. This
would require you to make your
presence felt on social media
platforms .
14. # Traffic & Consumer Behaviour Analysis
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It is essential to keep a track upon how many visitors are visiting your website.
For this you will need to utilize online tools like webmaster and other such
freely available tools by Google that will give you traffic analysis. Another thing
would be keeping a check upon consumer behaviour that can be tracked by
Google Analytics, SM2 and other such tools that will help you analyze consumer
behaviour. This understanding would then help you in strategically taking steps
forward for better business.