1. #INBOUND14
Marketing Without Barriers
Marisa Smith, The Whole Brain Group
@wholebrainprez

2. Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner

3. Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner
Ray is also blind and
uses a screen reader
to navigate the
internet

5. (Close your eyes)

6. (Keep ‘em closed)

7. 57 Million
People.
$3 Trillion in
disposable
income.

8. Aging
population.
Growing
audience.

9. We’ve removed
barriers to
buildings.
Let’s remove
barriers to
information.

10. Images are missing
meaningful
alt text

11. Navigation isn’t
keyboard accessible

12. Labels are missing on
form fields

13. Dynamic content
loses keyboard focus

14. The design’s
color contrast
sucks

15. Try using
your site
without using
a mouse.

16. Audit and
test your
content for
standards
compliance.

17. Consider
accessibility
in your
personas.

18. Consider
accessibility
in your style
guidelines.

19. Marketing
EVERYONE
Can Love

20. Marketing
EVERYONE
Can Love
@wholebrainprez
#INBOUND14 #IgniteInbound
Marisa Smith
Head Brainiac at The Whole Brain Group
msmith@thewholebraingroup.com