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The Influence
of Personality on
Users’ Emotional
Reactions
Beverly Resseguier,
Pierre-Majorique Léger,
Sylvain Sénécal,
Marie-Christine Bastarache-Roberge
and François Courtemanche
HCI International 2016
Toronto, July 27th 2016
© Copyright Tech3Lab 2015
Prof. Pierre-Majorique Léger, Ph.D.
Full Professor
Director ERPsim Lab
Co-director Tech3Lab
pml@hec.ca
GRAD STUDIES
POST-DOCTORATE
LABS VISITING PROFESSOR
Lab Serious games to learn
enterprise systems and
business analytics
https://www.researchgate.net/profile/Pierre-Majorique_Leger
THIS RESEARCH :
Explore the extent to which personality influences emotional
reactions.
OUR GOAL :
Develop neuroadaptive interfaces using emotional reactions taking
into account users’ personality traits.
© Copyright Tech3Lab 2015© Copyright Tech3Lab 2015
© Copyright Tech3Lab 2016
Funding Agencies
© Copyright Tech3Lab 2016
Research Partners
Tech3Lab 2016 :
7 experimental rooms
© copyright Léger et Sénécal 2015
© copyright Léger et Sénécal 2015
Tech3Lab 2016 :
Broad range of the
lastest neuroscience tools
to capture user experience
© Copyright Tech3Lab 2016
Facial
emotions
© Copyright Tech3Lab 2016
Source : Lie to Me, Fox Broadcasting Company, sur IMDb
http://www.imdb.com/media/rm2416675584/tt1235099?ref_=ttmd_md_nxt
Primary emotion has its own set of
faciaL muscle contractions leading
to an unique facial expression
© Copyright Tech3Lab 2016
Facial
Expressions
Facial expressions are caused
by simultaneous temporary
contractions (between 250 ms
and 5 seconds) of different
facial muscles such as eyelids,
lips, and nose
Source: Noldus
© Copyright Tech3Lab 2016
Zygomatic
and Corrugator
Increased activity in the
zygomatic muscle group
(the smile muscle near the
mouth) is related to positive
emotion, while increased
activity in the corrugator
muscle group (the frown
muscle near the eye) is related
to negative emotion
Source: https://imotions.com/blog/collect-and-analyze-facial-expressions/
© Copyright Tech3Lab 2016
EASE OF USE?
Automatic
facial analysis
Discern human emotion
through the use of specia-
lized software that can
detect facial features
associated with facial
expression
EASY TO USE?
© Copyright Tech3Lab 2016
EASE OF USE?
Automatic
facial analysis
A set of action units covers
multiple possibilities of
facial actions, such as the
rise of an eyebrow or the
pinch of the lips.
EASY TO USE?
© Copyright Tech3Lab 2016
HEXACO Personality
Inventory
OPENNESS TO EXPERIENCE
HONESTY-HUMILITY
EMOTIONALITY EXTRAVERSION
AGREEABLENESS
CONSCIENTIOUSNESS
Lee, K. and M.C. Ashton, Psychometric properties of the HEXACO personality inventory. Multivariate Behavioral Research, 2004. 39(2): p. 329-358.
Methodology
Flow in group
players games
88 120
© Copyright Tech3Lab 2016
Correlation analysis between
personality traits and facial emotions
Flow of player (A)
=
Difficult y + Compet ency
+
Player (A)
+
Player (B)
Predicting flow in
multiplayer context
66%
© Copyright Tech3Lab 2016
Conclusion and next steps
Eye fixations Triangulation
and machine learning
Visualization of emotion and/or
cognitive states at fixation
Georges, V., Courtemanche, F., Senecal, S., Baccino, T., Fredette, M., & Leger, P. M. (2016, May). UX Heatmaps: Mapping User Experience on Visual
Interfaces. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 4850-4860). ACM.
Thank you!

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HCII 2016 Toronto: The Influence of Personality on Users’ Emotional Reactions

  • 1. The Influence of Personality on Users’ Emotional Reactions Beverly Resseguier, Pierre-Majorique Léger, Sylvain Sénécal, Marie-Christine Bastarache-Roberge and François Courtemanche HCI International 2016 Toronto, July 27th 2016
  • 2. © Copyright Tech3Lab 2015 Prof. Pierre-Majorique Léger, Ph.D. Full Professor Director ERPsim Lab Co-director Tech3Lab pml@hec.ca GRAD STUDIES POST-DOCTORATE LABS VISITING PROFESSOR Lab Serious games to learn enterprise systems and business analytics https://www.researchgate.net/profile/Pierre-Majorique_Leger
  • 3. THIS RESEARCH : Explore the extent to which personality influences emotional reactions. OUR GOAL : Develop neuroadaptive interfaces using emotional reactions taking into account users’ personality traits.
  • 4. © Copyright Tech3Lab 2015© Copyright Tech3Lab 2015
  • 5. © Copyright Tech3Lab 2016 Funding Agencies
  • 6. © Copyright Tech3Lab 2016 Research Partners
  • 7. Tech3Lab 2016 : 7 experimental rooms © copyright Léger et Sénécal 2015
  • 8. © copyright Léger et Sénécal 2015 Tech3Lab 2016 : Broad range of the lastest neuroscience tools to capture user experience
  • 9. © Copyright Tech3Lab 2016 Facial emotions
  • 10. © Copyright Tech3Lab 2016 Source : Lie to Me, Fox Broadcasting Company, sur IMDb http://www.imdb.com/media/rm2416675584/tt1235099?ref_=ttmd_md_nxt Primary emotion has its own set of faciaL muscle contractions leading to an unique facial expression
  • 11. © Copyright Tech3Lab 2016 Facial Expressions Facial expressions are caused by simultaneous temporary contractions (between 250 ms and 5 seconds) of different facial muscles such as eyelids, lips, and nose Source: Noldus
  • 12. © Copyright Tech3Lab 2016 Zygomatic and Corrugator Increased activity in the zygomatic muscle group (the smile muscle near the mouth) is related to positive emotion, while increased activity in the corrugator muscle group (the frown muscle near the eye) is related to negative emotion Source: https://imotions.com/blog/collect-and-analyze-facial-expressions/
  • 13. © Copyright Tech3Lab 2016 EASE OF USE? Automatic facial analysis Discern human emotion through the use of specia- lized software that can detect facial features associated with facial expression EASY TO USE?
  • 14. © Copyright Tech3Lab 2016 EASE OF USE? Automatic facial analysis A set of action units covers multiple possibilities of facial actions, such as the rise of an eyebrow or the pinch of the lips. EASY TO USE?
  • 15. © Copyright Tech3Lab 2016 HEXACO Personality Inventory OPENNESS TO EXPERIENCE HONESTY-HUMILITY EMOTIONALITY EXTRAVERSION AGREEABLENESS CONSCIENTIOUSNESS Lee, K. and M.C. Ashton, Psychometric properties of the HEXACO personality inventory. Multivariate Behavioral Research, 2004. 39(2): p. 329-358.
  • 17. Flow in group players games 88 120
  • 18. © Copyright Tech3Lab 2016 Correlation analysis between personality traits and facial emotions
  • 19. Flow of player (A) = Difficult y + Compet ency + Player (A) + Player (B) Predicting flow in multiplayer context 66%
  • 20. © Copyright Tech3Lab 2016 Conclusion and next steps Eye fixations Triangulation and machine learning Visualization of emotion and/or cognitive states at fixation Georges, V., Courtemanche, F., Senecal, S., Baccino, T., Fredette, M., & Leger, P. M. (2016, May). UX Heatmaps: Mapping User Experience on Visual Interfaces. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 4850-4860). ACM.