Presentation to Canadian University Council of Chief Information Officers (CU...Pierre-Majorique Léger
HEC Montréal Tech3Lab is a unique UX research infrastructure and expertise enabling multi-method user experience (UX) research. Tech3Lab was established to leverage methods and tools from disciplines such as neurosciences and neuropsychology in order to further understand the role of emotion and cognition in UX. It has received two infrastructure grants from CFI and the Government of Quebec. It permits the investigation of user-technology interactions using a multi-method approach based on the triangulation of neurophysiological, physiological, psychological, and behavioral data; all acquired and synchronized in real-time. Tech3Lab currently has 7 experimental environments. The presentation reviews recent and ongoing research projects conducted at HEC Montréal Tech3Lab and overviews the IT architecture enabling this research.
About Prof. Pierre-Majorique Léger Ph.D.
Dr Pierre-Majorique Léger is a Full professor in information technologies at HEC Montréal, director of the ERPsim Lab (erpsim.hec.ca) and co-director of Tech3Lab (tech3lab.hec.ca). He holds a Ph.D. in industrial engineering from École Polytechnique de Montréal and has done post-doctoral studies in information technologies at HEC Montréal and NYU Stern. He is also Invited professor at Henry B.Tippie College of Business (University of Iowa) and Tuck School of Business (Dartmouth University). Dr Léger is specialist in the field of user experience (UX). His research focuses on the use of neurophysiogical measures to infer emotional and cognitive states in IS context. He is a also principal inventor of ERPsim, a simulation game to teach business application software, which is now used in more than 220 universities worldwide and many Fortune 1000 organisations such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger
Paper presented at 18th International Conference,
HCI International 2016. http://link.springer.com/chapter/10.1007/978-3-319-39399-5_9
In order to develop an accurate and robust neuroadaptive model based on users’ idiosyncrasies, the interface needs to use personal information. In this article, we explore the extent to which automatic facial analysis can inform on users’ idiosyncrasies. Facial emotion from 88 university students playing an emotionally charged video game was used to explore the relationship between personality trait and facial emotion in human-computer interaction context. We observed multiple statistically significant correlations between users’ personality dimensions and their emotions. One personality dimension was mostly related to emotions: emotionality. This paper contributes to the HCI lit-erature by underlining the importance of taking into account users’ personality traits in analyzing their emotional reactions to interfaces. Neuroadaptive inter-faces using emotional reactions would perform better by also controlling for personality traits of their users and enhance user experience.
AATi Ltd (formally Antislip Antiwear Treads International Limited) formed in 1984 manufactures and markets the cast metal stair nosing range of product widely used in the London Underground and UK rail network.
The company has developed its product range to encompass DDA (Disability Discrimination Act) requirements in stairway design, also focusing on uses outside the traditional markets; light rail, over-ground, station terminals and a wide range of commercial and architectural applications.
All products are designed and manufactured in the UK.
Presentation to Canadian University Council of Chief Information Officers (CU...Pierre-Majorique Léger
HEC Montréal Tech3Lab is a unique UX research infrastructure and expertise enabling multi-method user experience (UX) research. Tech3Lab was established to leverage methods and tools from disciplines such as neurosciences and neuropsychology in order to further understand the role of emotion and cognition in UX. It has received two infrastructure grants from CFI and the Government of Quebec. It permits the investigation of user-technology interactions using a multi-method approach based on the triangulation of neurophysiological, physiological, psychological, and behavioral data; all acquired and synchronized in real-time. Tech3Lab currently has 7 experimental environments. The presentation reviews recent and ongoing research projects conducted at HEC Montréal Tech3Lab and overviews the IT architecture enabling this research.
About Prof. Pierre-Majorique Léger Ph.D.
Dr Pierre-Majorique Léger is a Full professor in information technologies at HEC Montréal, director of the ERPsim Lab (erpsim.hec.ca) and co-director of Tech3Lab (tech3lab.hec.ca). He holds a Ph.D. in industrial engineering from École Polytechnique de Montréal and has done post-doctoral studies in information technologies at HEC Montréal and NYU Stern. He is also Invited professor at Henry B.Tippie College of Business (University of Iowa) and Tuck School of Business (Dartmouth University). Dr Léger is specialist in the field of user experience (UX). His research focuses on the use of neurophysiogical measures to infer emotional and cognitive states in IS context. He is a also principal inventor of ERPsim, a simulation game to teach business application software, which is now used in more than 220 universities worldwide and many Fortune 1000 organisations such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
HCII 2016 Toronto: The Influence of Personality on Users’ Emotional ReactionsPierre-Majorique Léger
Paper presented at 18th International Conference,
HCI International 2016. http://link.springer.com/chapter/10.1007/978-3-319-39399-5_9
In order to develop an accurate and robust neuroadaptive model based on users’ idiosyncrasies, the interface needs to use personal information. In this article, we explore the extent to which automatic facial analysis can inform on users’ idiosyncrasies. Facial emotion from 88 university students playing an emotionally charged video game was used to explore the relationship between personality trait and facial emotion in human-computer interaction context. We observed multiple statistically significant correlations between users’ personality dimensions and their emotions. One personality dimension was mostly related to emotions: emotionality. This paper contributes to the HCI lit-erature by underlining the importance of taking into account users’ personality traits in analyzing their emotional reactions to interfaces. Neuroadaptive inter-faces using emotional reactions would perform better by also controlling for personality traits of their users and enhance user experience.
AATi Ltd (formally Antislip Antiwear Treads International Limited) formed in 1984 manufactures and markets the cast metal stair nosing range of product widely used in the London Underground and UK rail network.
The company has developed its product range to encompass DDA (Disability Discrimination Act) requirements in stairway design, also focusing on uses outside the traditional markets; light rail, over-ground, station terminals and a wide range of commercial and architectural applications.
All products are designed and manufactured in the UK.
Marc Ensign's INBOUND Bold Talk "Be a Dick." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
In this presentation, we announce our new ERPsim Retail Game.
New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
Christine Perkett's INBOUND Bold Talk "Battered, Not Beat - Resolve to be Resilient." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
ERPsim Plenary Presentation at 19th SAP Academic Conference Americas
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
3. Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
Présentation du Prof Patrick Charland (UQAM) lors de
la conférence EngageUX du 12 novembre 2015 à HEC Montréal dans le cadre de la Journée Mondiale de l'Utilisabilité #engageUX
INBOUND Bold Talks: Ignite INBOUND Joel CommINBOUND
How iFarted and Came Out Smelling Like a Rose: a talk by Joel Comm on the INBOUND Bold Talks stage during Ignite INBOUND 2014.
Every Ignite event is a series of five-minute presentations or rapid-fire ideas, and Ignite events have been held all over the world. Each speaker uses 20 slides that auto-advance after 15 seconds. Ignite INBOUND debuted as a feature on the Bold Talks stage in 2014.
INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
- Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
- Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
- SAP Fiori
- SAP Business Client
3. Design Thinking exercise for UX design.
- Understand user workflow and needs
- Learn to collect user feedback for prototypes without development
- Develop new app prototypes using technologies such as SAP BUILD
Bob Ruffalo - What They Never Taught You About Growing an AgencyINBOUND
When we started our agencies, we thought about doing great work, generating profits, and freedom. But we underestimated what it takes to be a leader of a growing marketing agency. And once we hit that “ceiling,” it was hard to break through. We realized that what we did to get our agency here, is not longer what we need to get our agency there. Hear Bob's experience and advice on how to hire and evaluate talent, make people changes, overcome internal crisis, live your purpose and values in everything you do, make your people want to stay with you, and break through that ceiling!
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
Lori Richardson - Turn Talk Into Action for More Women in B2B SalesINBOUND
Our companies are short on women leaders. In B2B sales teams we find up to 40% of frontline sales employees are women, but only 20% or less in sales leadership. Why is it that in 2016 we have this issue? We have the talk down, but we don’t do all the right actions. In this session, we’ll share the top 8 proven strategies for what companies need to do, and women sellers & leaders need to do in order to succeed. When this happens, revenues grow. We’ll show you how. Hear what 100 current women leaders have to say, and see CEOs who have focused on the issue of making their sales teams more diverse. Learn how millennial women are helping to solve the gender gap.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Marc Ensign's INBOUND Bold Talk "Be a Dick." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
In this presentation, we announce our new ERPsim Retail Game.
New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
Christine Perkett's INBOUND Bold Talk "Battered, Not Beat - Resolve to be Resilient." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
ERPsim Plenary Presentation at 19th SAP Academic Conference Americas
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
–– Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
–– Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
–– SAP Fiori
–– SAP Business Client
3. Design Thinking exercise for UX design.
––Understand user workflow and needs
–– Learn to collect user feedback for prototypes without development
––Develop new app prototypes using technologies such as SAP BUILD
Présentation du Prof Patrick Charland (UQAM) lors de
la conférence EngageUX du 12 novembre 2015 à HEC Montréal dans le cadre de la Journée Mondiale de l'Utilisabilité #engageUX
INBOUND Bold Talks: Ignite INBOUND Joel CommINBOUND
How iFarted and Came Out Smelling Like a Rose: a talk by Joel Comm on the INBOUND Bold Talks stage during Ignite INBOUND 2014.
Every Ignite event is a series of five-minute presentations or rapid-fire ideas, and Ignite events have been held all over the world. Each speaker uses 20 slides that auto-advance after 15 seconds. Ignite INBOUND debuted as a feature on the Bold Talks stage in 2014.
INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!
ERPsim Plenary Presentation at 19th SAP Academic Conference AmericasPierre-Majorique Léger
In this presentation, we announce our new ERPsim Retail Game.
1. New simulation scenario geared for developing data science competencies.
- Actionable analytics, using SAP HANA and Lumira for data visualization and insight-to-action
- Align operational analytics with strategic analytics
2. Additional UI options to explore for specific job roles, enabling awareness and discussion of SAP’s
new UX strategy and how it impacts organizations.
- SAP Fiori
- SAP Business Client
3. Design Thinking exercise for UX design.
- Understand user workflow and needs
- Learn to collect user feedback for prototypes without development
- Develop new app prototypes using technologies such as SAP BUILD
Bob Ruffalo - What They Never Taught You About Growing an AgencyINBOUND
When we started our agencies, we thought about doing great work, generating profits, and freedom. But we underestimated what it takes to be a leader of a growing marketing agency. And once we hit that “ceiling,” it was hard to break through. We realized that what we did to get our agency here, is not longer what we need to get our agency there. Hear Bob's experience and advice on how to hire and evaluate talent, make people changes, overcome internal crisis, live your purpose and values in everything you do, make your people want to stay with you, and break through that ceiling!
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
Lori Richardson - Turn Talk Into Action for More Women in B2B SalesINBOUND
Our companies are short on women leaders. In B2B sales teams we find up to 40% of frontline sales employees are women, but only 20% or less in sales leadership. Why is it that in 2016 we have this issue? We have the talk down, but we don’t do all the right actions. In this session, we’ll share the top 8 proven strategies for what companies need to do, and women sellers & leaders need to do in order to succeed. When this happens, revenues grow. We’ll show you how. Hear what 100 current women leaders have to say, and see CEOs who have focused on the issue of making their sales teams more diverse. Learn how millennial women are helping to solve the gender gap.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Like me, you may have been taught that asking for more than you "need" is selfish, bad manners or a flaw in your character. The truth is asking outrageously does not mean asking obnoxiously or taking advantage of others. It means not having to second guess yourself or wonder what you might have had What if you never leave a negotiation again and think, “I should’ve asked for more?” Including research conducted for her November 2016 TEDx Talk, Linda shares negotiation strategies for whether you want to positively influence decision makers at work, negotiate significant deals in business or powerfully persuade stakeholders.
Dan Tyre - How to Establish Rapport with AnyoneINBOUND
Building rapport is an essential sales skill, especially when you’re building a relationship and selling over the phone. Without face-to-face contact, it can be a bit harder to have a human connection with your prospect. In the age of inbound sales, building rapport is the foundation of building confidence and trust and a critical component of an effective sales process. Learn how to establish rapport with virtually anyone and improve the quality and effectiveness of your connect calls.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?INBOUND
Social Selling brings value to every stage of the buyer’s journey, but many companies still struggle to see how these tactics are specifically applied and measured throughout their process. After crowdsourcing 50,000 sales professional around the world, this session will provide proven social tactics to apply at every stage of your sales team's routine.
Steve McKenzie - Inbound vs. Account Based SellingINBOUND
The world of sales has changed and now, more than ever, the cards are stacked in the buyer’s favor. Progressive sales teams are adapting to leverage technologies and processes that align with the buyer’s journey -- not the seller’s goals. Amongst the approaches that sales teams are adopting, two methodologies have risen to the top: Inbound Sales and Account-Based Selling. Are they bitter rivals, complementary strategies, or something in between? Learn from sales leader, Steve McKenzie, about the benefits of both approaches, and why you might be leaving money on the table if you only ask “Which one is right for my sales team?”.
Chris Kneeland - Start Making Impressions Instead of Buying ThemINBOUND
Advertising isn’t dead, but it is woefully overfunded. Businesses are failing faster than ever before, and customer engagement metrics are tanking at alarming rates. Obviously an ad-centric remedy for ailing brands isn’t working. A new prescription is required, and we can look to the most iconic, cult-like brands on the planet to learn six things they're doing better then their mediocre peers.
You’re telling a brand story, whether you mean to or not. Learn how to make your words work for you by translating your own brand personality into specific, documentable word choices that will get your message across. Join Beth Dunn, HubSpot Product Editor-in-Chief, as she reveals how word choice and writing style can be your trusted allies, on the web and in life.
David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND
David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
Andrew Reid - You Don't Have to be Small to Be AuthenticINBOUND
As my company grew, I faced the dilemma eventually faced by every startup: how to remain authentic. You don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them, and keep that knowledge at the center of every interaction between customers and your brand. Join this session for an inspiring account on how to keep your business authentic at scale. Andrew will share his story of how he remained authentic over the past 15 years and his four guiding principles (embrace fear, no fakes, be weird and have swagger).
Culture, teams, tools, laws, regulations - scaling a content marketing strategy to go beyond boarders is fraught with complications and pitfalls. But getting a global content strategy right means all around better marketing, smoother collaboration, and significant efficiencies of scale and cost savings. Learn best practices, pitfalls and recommendations for crafting your global content strategy.
While inbound marketing prevails as a leading approach to reaching prospective customers, many B2B organizations are evaluating the merits of an Account Based Marketing (ABM) approach. In the “battle” between Inbound and ABM, learn why the smartest marketers are choosing not to choose.
In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!