UCLA Anderson Design Thinking Workshop
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Slides from a 3-hour workshop created to introduce Design Thinking to MBA students and demonstrate how to make design applicable to various aspects of a business.
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UCLA Anderson Design Thinking Workshop
- 1. make it better Putting Design to Work Design Thinking, from theory to practice
- 2. make it better Quick Poll putting design to work tweet @skotcarruth prepared for the easton technology leadership program
- 3. make it better Who’s this guy? tweet @skotcarruthputting design to work prepared for the easton technology leadership program • Web design and development since 1996 • Founded Philosophie in 2008 • Worked on 200+ web/mobile projects • UXD Instructor, UXDi Curriculum Fellow @ GA
- 4. make it better Why should we care about design? tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 5. make it better What is Design? tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 6. make it better tweet @skotcarruthputting design to work prepared for the easton technology leadership program What is UX?
- 7. make it better What most people think UX Design is: tweet @skotcarruthputting design to work prepared for the easton technology leadership program Field research Face to face interviewing Creation and administering of tests Gathering, organizing, and presenting statistics Documentation of personas and findings Product design Feature writing Requirement writing Graphic arts Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Taxonomy creation Terminology creation Copy writing Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders via helloerik.com/ux-is-not-ui
- 8. make it better What UX Designers think UX Design is: tweet @skotcarruthputting design to work prepared for the easton technology leadership program Field research Face to face interviewing Creation and administering of tests Gathering, organizing, and presenting statistics Documentation of personas and findings Product design Feature writing Requirement writing Graphic arts Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Taxonomy creation Terminology creation Copywriting Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders via helloerik.com/ux-is-not-ui
- 9. make it better “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” — Donald Norman tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 10. make it better tweet @skotcarruth Everything. created by Information Architects Inc. putting design to work prepared for the easton technology leadership program
- 11. make it better tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 12. make it better UX: aka “Design” 40s 50s 60s 80s70s tweet @skotcarruth 90s 00s Hum an Factors Ergonom ics Hum an-Com puterInteraction Cooperative DesignDesign Thinking Interaction DesignUX/CX putting design to work prepared for the easton technology leadership program
- 13. make it better So, what is it? tweet @skotcarruth Design is: 1) a framework for problem solving 2) a set of tools for problem solving putting design to work prepared for the easton technology leadership program
- 14. make it better …to be applied to almost anything • MarComm • Products • Services • Business Process • Organizational Structures tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 15. make it better …and at any level of detail • Conceptual • Prototype • MVP • Single Feature • Microinteraction tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 16. make it better Design Process tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 17. make it better The Double-Diamond Pattern Discover Define Design DeliverDevelop diverge converge diverge converge tweet @skotcarruth via Design Council: http://www.designcouncil.org.uk/sites/default/files/asset/document/ElevenLessons_Design_Council%20%282%29.pdf putting design to work prepared for the easton technology leadership program
- 18. make it better Design Thinking tweet @skotcarruthputting design to work prepared for the easton technology leadership program
- 19. make it better Design Thinking Empathize Define Ideate TestPrototype putting design to work tweet @skotcarruth diverge converge diverge converge diverge prepared for the easton technology leadership program
- 20. make it better Empathize tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 21. make it better I am not the user. tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 22. make it better “It’s all about People, their Activities, and the Context of those activities.” — Stephen P. Anderson tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 23. make it better Internal Factors (“People”) • Personal History • Mood • Culture • Education • Motivations tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 24. make it better External Factors (“Context”) • Location • Distractions • Devices • Relationships (objects and people) • Relationships (people and people) tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 25. make it better Goals and Tasks (“Activities”) • What does the user want to accomplish? • What tasks must the user complete to do so? • How do people accomplish it now? • What are their pain points? tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 26. make it better How do we obtain that information? • Secondary research • Contextual inquiry (field study) • User interviews • Focus groups • Diary studies • Card sorting • Analytics • A/B testing • Eye tracking • Surveys • …and many, many more tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 27. make it better Or, having a genuine conversation with a human. tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 28. make it better Problem Space: Food Technology: Mobile App tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 29. make it better Interview People 4 mins Find a person (not the one sitting next to you) and interview him/her to learn about their issues with food. 1 min Jot down as many relevant points as you can, one per post-it. 4 mins Switch 9 mins Repeat tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 30. make it better Analyze Data tweet @skotcarruth Affinity Mapping prepared for the easton technology leadership program putting design to work
- 31. make it better Analyze Data 5 mins Arrange your post-its together, grouping similar items tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 32. make it better Personas tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 33. make it better via http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 34. make it better Basic Format Demographic Info, Sketch Details, Psychographics, Backstory Activities, Habits Pain Points tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 35. make it better Create a Persona 3 mins Sketch one persona each 1 mins Describe your persona to your partner 1 mins Switch 2 mins Combine or kill to create a final persona tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 36. make it better Presentations tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 37. make it better Define tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 38. make it better Problem Statements tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 39. make it better Problem statement tweet @skotcarruth _________________________ needs a way to ______________________________________ Surprisingly/because/but… _____________________________________. TYPE OF USER USER’S NEED INSIGHT prepared for the easton technology leadership program putting design to work
- 40. make it better Create a problem statement 2 mins Write out one or two problem statements for your persona 1 min Decide on which you want to design for tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 41. make it better Problem hypothesis tweet @skotcarruth We believe that ________________________ needs ________________________________. We will know this is true if _____________________________________. TYPE OF USER USER’S NEED EVALUATION CRITERIA prepared for the easton technology leadership program putting design to work
- 42. make it better Ideate tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 43. make it better How To Sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 44. make it better Good news tweet @skotcarruth • Everyone can sketch • A sketch can look terrible and still be effective prepared for the easton technology leadership program putting design to work
- 45. make it better How to sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 46. make it better How to sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 47. make it better How to sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 48. make it better How to sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 49. make it better How to sketch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 50. make it better 6-ups tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 51. make it better Example: Product Design tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 52. make it better Example: Interface tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 53. make it better Example: Poster tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 54. make it better Example: Storyboard tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 55. make it better Design Studio tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 56. make it better Design Studio: Diverge 5 mins Sketch 4–6 radically different ideas 2 mins Describe each idea to your partner 1 mins Obtain feedback from your partner (focus on the positive) 3 mins Switch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 57. make it better Design Studio: Converge 5 mins Sketch 2–3 versions of your favorite concept 1 min Describe each idea to your partner 1 min Obtain feedback from your partner (focus on the positive) 2 mins Switch 1 min Decide on the idea you want to prototype for your persona tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 58. make it better Prototype tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 59. make it better Many ways to prototype • Paper (static) • Paper (interactive) • Static comps • Click-through comps • Functional wires tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 60. make it better Task Analysis tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 61. make it better Hierarchical Task Analysis 1. Obtain beans 2. Are they ground? 1. If No, grind 3. Put ground beans in coffee maker 4. Turn on 5. Wait 7 minutes tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 62. make it better Hierarchical Task Analysis tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 63. make it better tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 64. make it better Perform a task analysis 1 min Choose a task associated with the problem you are solving 5 mins Break it down, thinking about all of the logical branches 5 mins Sketch rough interfaces associated with each step of the workflow tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 65. make it better Paper Prototyping tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 66. make it better Paper Prototyping tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 67. make it better Create a prototype 10 mins Refine your UI sketches for the task so they are all mobile app size 5 mins Cut them out and label the backs (with pencil) tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 68. make it better Test tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 69. make it better We test to gauge: • Comprehension (do you understand this?) • Perception and opinions (how does this make you feel?) • Usability (can you use this effectively?) tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 70. make it better What is usability testing? “Watching people try to use what you’re creating…with the intention of (a) making it easier for people to use or (b) proving that it is easy to use.” — Steve Krug tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 71. make it better Conducting a usability test 1. Decide what you want to know 2. Carefully craft your questions 3. Make sure your prototype is in order 4. Ensure the participant knows that you aren’t testing them 5. Listen and observe; prod gently 6. Take notes (and record!) 7. Analyze results tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 72. make it better Run a usability test 5 mins Come up with your questions 1 min Find another group 5 mins Run through one test 5 mins Switch tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 73. make it better Summary tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 74. make it better Patterns to employ design • Talk Listen to users • Immerse yourself in qualitative data • Timeboxing • Diverge-converge • Think visually • Encourage diverse voices and opinions, and be positive tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 75. make it better Further reading/watching • Rocket Surgery Made Easy, Steve Krug. • A Closer Look At Personas: What They Are And How They Work • Todd Zaki Warfel on Design Studio • Design of Everyday Things, Don Norman • About Face 3, Alan Cooper • Lean UX, Jeff Gothelf tweet @skotcarruth prepared for the easton technology leadership program putting design to work
- 76. make it better Questions? prepared for the easton technology leadership program putting design to work tweet @skotcarruth