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Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX
Perspectives on UX

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Perspectives on UX

Oct. 19, 2014••
Download to read offline
Design

From a talk given at General Assembly in Los Angeles in 2012. This presentation was meant to serve as an overview of how differently UX can be practiced at different organizations. I compare and contrast the traditional UX process with so-called "genius design" as well as the more integrated Lean UX.

Skot Carruth
Business-minded designer at Philosophie Group, Inc.
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Perspectives on UX

  1. perspectives on ux
  2. job titles in ux
  3. skot carruth founding partner philosophie
  4. overview • Traditional / Formal • Genius Design • Lean UX
  5. formal usability studies
  6. focus groups surveys ethnographies eye-tracking
  7. who does this? • Academia • Engineering • Usability Consultants • Large Organizations
  8. iso 9241
  9. why it’s good
  10. why it’s good
  11. why it sucks
  12. why it sucks
  13. why it sucks
  14. why it sucks
  15. genius design
  16. who does this? • Design Schools • UX/UI Consultants • Too many entrepreneurs
  17. methodologies • Empathy (hopefully) • Heuristics • Restraint • Salesmanship
  18. why it’s good
  19. “The iPhone is clearly a vision of a single core team, or maybe even one man... it’s extremely unlikely Apple would have ever built it if they conducted lots of focus groups and customer outreach first.” mike arrington techcrunch
  20. brian chesky cofounder, airbnb bradford shellhammer cofounder, fab.com
  21. why it sucks It’s my design, and nobody loves it “ “
  22. lean ux
  23. what is it?
  24. lean product dev • Tight team integration • Launch that sucka • Know your metrics • Iterate: Hypothesize → Design → Implement → Measure
  25. who does this? • Startups • Software Engineers • Good “Product People”
  26. why it’s good • Less Waste • Faster to Launch • Real-world Validation • Faster to Improve
  27. why it’s bad
  28. why it’s bad Yeah, but... what am i getting?
  29. which is right?
  30. thanks! skot@gophilosophie.com @skotcarruth
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