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Design Thinking for Product Design Slide.pdf

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Design Thinking for Product Design Slide.pdf

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A basic introduction to the principles of design thinking and how they can be used successfully in product design and development. This presentation was used for facilitating a workshop "Design Thinking for Product Design."

A basic introduction to the principles of design thinking and how they can be used successfully in product design and development. This presentation was used for facilitating a workshop "Design Thinking for Product Design."

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Design Thinking for Product Design Slide.pdf

  1. 1. DESIGN THINKING FOR PRODUCT DESIGN Shristi Shrestha
  2. 2. WHAT WE'LL DISCUSS TOPIC OUTLINE What is Design Thinking? Why Design Thinking? How to Practice Design Thinking? Prompt: Combating Online Dating Abuse What's Next?
  3. 3. EMPATHIZE WITH THE CUSTOMER DEFINE THE PROBLEM IDEATE SOLUTIONS PROTOTYPE AND TEST The Design Thinking Approach
  4. 4. WHY DESIGN THINKING? Its primary focus is on HUMAN BEINGS i.e. the users. BEFORE WE BEGIN
  5. 5. Empathize with your end user Empathize with your indirect users (stakeholders) Understand the challenge from a user perspective Understand the challenge from the organization Your objective: Step 1: Empathy Based Research
  6. 6. 1.1: Identifying Own Biases and Assumptions 1. 2. 3. 4. 5..
  7. 7. 1.2: Empathetic Research Guide “Hi, my name is _________ and I’m doing a project on [insert challenge]. I’m really interested in your experiences and how you [insert activity]. I was wondering if I could ask you a few questions. It should only take 30-40 minutes.” Starting questions: • Can you tell me about the last time you [insert activity}? • Can you tell me a story about your best __________ experience? • Can you tell me a story about your worst __________ experience? • What helped? What hindered? • Why? • Tell me more… Follow up questions: • Can you tell me more? • Can you give me an example? • How did that make you feel? • What do you wish was different?
  8. 8. 1.3: Empathetic Interview Notes
  9. 9. Your objective: 1. Make sense of the data you collected 2. Develop insights that are novel and relevant 3. Reframe the problem based on your new understanding of the challenge Step 2: Framing (and Re-Framing)
  10. 10. Step 2.1: Sense Making Functional Need Broader Objective/Job to be done Values, Identity, Social, Emotional Needs Why?? Why??
  11. 11. Step 2.2: User Persona Who? Thinks Sees Feels Does
  12. 12. Painpoints Opportunities
  13. 13. Step 2.3: Define How might we help (target user), (verb) (new insight) so that they can (end goal)? Example: “How might we help (new mothers), (plan) (convenient and healthy balanced diet) so that they can (take better care of their toddlers)?
  14. 14. Your objective: 1. Come up with as many ideas as possible 2. Select which ideas to prototype Step 3: Ideation
  15. 15. 1. Crazy 8s - This is a sketching technique that aims to generate a bunch of ideas, quickly. Take a piece of paper, fold it into 8 squares, set a timer for five minutes, and try to fill as many of the boxes as possible. If you fill in all 8 and still have time left, try for 8 more! 2. Worst Idea - If you or your group is feeling stuck, this is a great way to reignite your energy. Simply ask the group to create a list of bad, terrible, stupid, or even gross ideas. This will get participants laughing and re- engaged. Once you have a list, you can challenge yourself to turn those horrible ideas into great ones by either considering the opposite or finding aspects within the terrible idea that can be used to inspire a good one. 3. Brainstorming - This is a great technique to come up with a lot of ideas, quickly. Starting with a prompt question, you challenge the group, or yourself, to come up with as many ideas as possible. Write each idea down - one idea on one post-it. 3.1: Some Ideation Techniques
  16. 16. 3.2: Ideation
  17. 17. 3.3: Feature Selection LOW IMPACT HIGH IMPACT HIGH EFFORT LOW EFFORT
  18. 18. 3.4: Feature: User Flow Mapping
  19. 19. Your objective: 1. Build a prototype(s) of your idea(s) Step 4: Prototype
  20. 20. 4.1: Prototype Guide Name of Idea: __________________________________________ What is this comparable to? _______________________________________________ Key Features: 1. 2. 3. Key Benefits: 1. 2. 3. Make a rough sketch of what the feature looks like.
  21. 21. Your objective: 1. Capture feedback 2. Apply feedback to make improvements Step 5: Test (& Iterate)
  22. 22. 58% of girls experienced online harassment 50% said they experience more online harassment than street harassment Plan International Survey (2020) highlights the experiences of 14000 girls worldwide as Prompt: Combating Digital Dating Abuse Against Women
  23. 23. ● Identity Theft and Online Impersonation ● Sexual Objectification ● Spying ● Stalking and Stalking by Proxy ● Abusive Sexting ● Slut-shaming Some Forms of Digital Abuse:
  24. 24. Technology advancements have made it simpler to keep the partner "captive" even when the abuser is not around physically. Constant threats via text messages, surveillance using the GPS locations of the victim's digital footprint, and other control tactics are some forms of Digital Dating Abuse. Digital Dating Abuse
  25. 25. Why we are talking about Digital Dating Abuse? In Nepal, "Dating" is still not socially accepted. If you can not talk openly about dating, how do you talk about dating abuse? While Domestic Abuse (primarily Physical Abuse) is often discussed and a criminal act by law, digital abuse victims are not protected by constitutional law.
  26. 26. Your thoughts on Digital Dating Abuse.
  27. 27. Thank you.

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