SlideShare a Scribd company logo
1 of 6
● What is Digital Marketing?
● Why Digital Marketing?
● Digital Marketing Examples
1) What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an
electronic device or the internet. Businesses leverage digital
channels such as search engines, social media, email, and other
websites to connect with current and prospective customers.
A seasoned inbound marketer might say inbound marketing and
digital marketing are virtually the same thing, but there are some
minor differences. And conversations with marketers and business
owners in the U.S., U.K., Asia, Australia, and New Zealand, I've
learned a lot about how those small differences are being
observed across the world.
2) Why Digital Marketing?
While traditional marketing might exist in print ads, phone
communication, or phsycial marketing, digital marketing can occur
electronically and online. This means that there are a number of
endless possibilities for brands including email, video, social media, or
website-based marketing opportunities.
Because digital marketing has so many options and strategies
associated with it, you can get creative and experiment with a variety of
marketing tactics on a budget. With digital marketing, you can also use
tools like analytics dashboards to monitor the success and ROI of your
campaigns more than you could with a traditional promotional content --
such as a billboard
3) Digital Marketing Examples
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing
Digital Marketing

More Related Content

What's hot

digital marketing
digital marketingdigital marketing
digital marketingMukeshBalot
 
Practical Guide to Managing Paid, Owned, and Earned Marketing
Practical Guide to Managing Paid, Owned, and Earned MarketingPractical Guide to Managing Paid, Owned, and Earned Marketing
Practical Guide to Managing Paid, Owned, and Earned MarketingMichael Thomas
 
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...BrightEdge Technologies
 
Seotraininginambala
SeotraininginambalaSeotraininginambala
Seotraininginambalajatin batra
 
What is digital marketing? Top benefits of digital marketing
What is digital marketing? Top benefits of digital marketingWhat is digital marketing? Top benefits of digital marketing
What is digital marketing? Top benefits of digital marketingYogesh M. A.
 

What's hot (10)

PPT DIGITAL MARKETING.pptx
PPT DIGITAL MARKETING.pptxPPT DIGITAL MARKETING.pptx
PPT DIGITAL MARKETING.pptx
 
digital marketing
digital marketingdigital marketing
digital marketing
 
Content.pdf
Content.pdfContent.pdf
Content.pdf
 
Practical Guide to Managing Paid, Owned, and Earned Marketing
Practical Guide to Managing Paid, Owned, and Earned MarketingPractical Guide to Managing Paid, Owned, and Earned Marketing
Practical Guide to Managing Paid, Owned, and Earned Marketing
 
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael ...
 
Digital marketing courses
Digital marketing coursesDigital marketing courses
Digital marketing courses
 
1
11
1
 
Seotraininginambala
SeotraininginambalaSeotraininginambala
Seotraininginambala
 
What is digital marketing? Top benefits of digital marketing
What is digital marketing? Top benefits of digital marketingWhat is digital marketing? Top benefits of digital marketing
What is digital marketing? Top benefits of digital marketing
 
Effective Digital Marketing in Your Future
Effective Digital Marketing in Your FutureEffective Digital Marketing in Your Future
Effective Digital Marketing in Your Future
 

Similar to Digital Marketing

Digital marketing- Part 1
Digital marketing- Part 1Digital marketing- Part 1
Digital marketing- Part 1Humsi Singh
 
The Difference between Digital Marketing and Social Media Marketing in 2022.pptx
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxThe Difference between Digital Marketing and Social Media Marketing in 2022.pptx
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
 
Fundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfFundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfrepallegiddaiah
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingLakshmiKVN1
 
introduction to digital marketing .pptx
introduction to digital marketing .pptxintroduction to digital marketing .pptx
introduction to digital marketing .pptxamarnathreddyb1
 
Blue organic elegant scrapbook digital marketing presentation.pdf
Blue organic elegant scrapbook digital marketing presentation.pdfBlue organic elegant scrapbook digital marketing presentation.pdf
Blue organic elegant scrapbook digital marketing presentation.pdfMansichitambare
 
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdffdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdfRAMAKRISHNA DASIGA
 
Marketing Slideshow
Marketing SlideshowMarketing Slideshow
Marketing Slideshowvirnon1
 
DIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIDIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIExcellence Academy
 
Creating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfCreating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfAbdussalamChughtai
 
Digital Marketing Is The Future Of Advertising.
Digital Marketing Is The Future Of Advertising.Digital Marketing Is The Future Of Advertising.
Digital Marketing Is The Future Of Advertising.ssuserd3ad90
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERainbow life
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketingBhavik Parmar
 
MAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETINGMAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETINGMAGNAMARKETING
 
_Finding the best strategies is the key success of Digital marketing. .pdf
_Finding the best strategies is the key success of  Digital marketing. .pdf_Finding the best strategies is the key success of  Digital marketing. .pdf
_Finding the best strategies is the key success of Digital marketing. .pdfarjunmaipcs
 
_Finding the best strategies is the key success of Digital marketing. .pdf
_Finding the best strategies is the key success of  Digital marketing. .pdf_Finding the best strategies is the key success of  Digital marketing. .pdf
_Finding the best strategies is the key success of Digital marketing. .pdfarjunmaipcs
 
A Beginners Guide for Digital Marketing.pptx
A Beginners Guide for Digital Marketing.pptxA Beginners Guide for Digital Marketing.pptx
A Beginners Guide for Digital Marketing.pptxGautamKumar163048
 
Digital marketing all-in-one for dummies
Digital marketing all-in-one for dummiesDigital marketing all-in-one for dummies
Digital marketing all-in-one for dummieshome
 

Similar to Digital Marketing (20)

Digital marketing- Part 1
Digital marketing- Part 1Digital marketing- Part 1
Digital marketing- Part 1
 
The Difference between Digital Marketing and Social Media Marketing in 2022.pptx
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxThe Difference between Digital Marketing and Social Media Marketing in 2022.pptx
The Difference between Digital Marketing and Social Media Marketing in 2022.pptx
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Fundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfFundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdf
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
introduction to digital marketing .pptx
introduction to digital marketing .pptxintroduction to digital marketing .pptx
introduction to digital marketing .pptx
 
Blue organic elegant scrapbook digital marketing presentation.pdf
Blue organic elegant scrapbook digital marketing presentation.pdfBlue organic elegant scrapbook digital marketing presentation.pdf
Blue organic elegant scrapbook digital marketing presentation.pdf
 
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdffdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
 
Marketing Slideshow
Marketing SlideshowMarketing Slideshow
Marketing Slideshow
 
DIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIDIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALI
 
Creating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfCreating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdf
 
DIGITAL MARKETING.pdf
DIGITAL MARKETING.pdfDIGITAL MARKETING.pdf
DIGITAL MARKETING.pdf
 
Digital Marketing Is The Future Of Advertising.
Digital Marketing Is The Future Of Advertising.Digital Marketing Is The Future Of Advertising.
Digital Marketing Is The Future Of Advertising.
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILE
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketing
 
MAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETINGMAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETING
 
_Finding the best strategies is the key success of Digital marketing. .pdf
_Finding the best strategies is the key success of  Digital marketing. .pdf_Finding the best strategies is the key success of  Digital marketing. .pdf
_Finding the best strategies is the key success of Digital marketing. .pdf
 
_Finding the best strategies is the key success of Digital marketing. .pdf
_Finding the best strategies is the key success of  Digital marketing. .pdf_Finding the best strategies is the key success of  Digital marketing. .pdf
_Finding the best strategies is the key success of Digital marketing. .pdf
 
A Beginners Guide for Digital Marketing.pptx
A Beginners Guide for Digital Marketing.pptxA Beginners Guide for Digital Marketing.pptx
A Beginners Guide for Digital Marketing.pptx
 
Digital marketing all-in-one for dummies
Digital marketing all-in-one for dummiesDigital marketing all-in-one for dummies
Digital marketing all-in-one for dummies
 

Recently uploaded

Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...EADTU
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...Gary Wood
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文中 央社
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital ManagementMBA Assignment Experts
 
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhĐề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhleson0603
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxAdelaideRefugio
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFVivekanand Anglo Vedic Academy
 
Book Review of Run For Your Life Powerpoint
Book Review of Run For Your Life PowerpointBook Review of Run For Your Life Powerpoint
Book Review of Run For Your Life Powerpoint23600690
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptNishitharanjan Rout
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppCeline George
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaEADTU
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSean M. Fox
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxCeline George
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesPooky Knightsmith
 

Recently uploaded (20)

Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
 
Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 
Supporting Newcomer Multilingual Learners
Supporting Newcomer  Multilingual LearnersSupporting Newcomer  Multilingual Learners
Supporting Newcomer Multilingual Learners
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management
 
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhĐề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptx
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDF
 
Book Review of Run For Your Life Powerpoint
Book Review of Run For Your Life PowerpointBook Review of Run For Your Life Powerpoint
Book Review of Run For Your Life Powerpoint
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.ppt
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge App
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 

Digital Marketing

  • 1.
  • 2. ● What is Digital Marketing? ● Why Digital Marketing? ● Digital Marketing Examples
  • 3. 1) What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.
  • 4. 2) Why Digital Marketing? While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard
  • 5. 3) Digital Marketing Examples 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay Per Click (PPC) 5. Affiliate Marketing 6. Native Advertising 7. Marketing Automation 8. Email Marketing 9. Online PR 10. Inbound Marketing