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● What is Digital Marketing?
● Why Digital Marketing?
● Digital Marketing Examples
1) What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an
electronic device or the internet. Businesses leverage digital
channels such as search engines, social media, email, and other
websites to connect with current and prospective customers.
A seasoned inbound marketer might say inbound marketing and
digital marketing are virtually the same thing, but there are some
minor differences. And conversations with marketers and business
owners in the U.S., U.K., Asia, Australia, and New Zealand, I've
learned a lot about how those small differences are being
observed across the world.
2) Why Digital Marketing?
While traditional marketing might exist in print ads, phone
communication, or phsycial marketing, digital marketing can occur
electronically and online. This means that there are a number of
endless possibilities for brands including email, video, social media, or
website-based marketing opportunities.
Because digital marketing has so many options and strategies
associated with it, you can get creative and experiment with a variety of
marketing tactics on a budget. With digital marketing, you can also use
tools like analytics dashboards to monitor the success and ROI of your
campaigns more than you could with a traditional promotional content --
such as a billboard
3) Digital Marketing Examples
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing
Digital Marketing

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Digital Marketing

  • 1.
  • 2. ● What is Digital Marketing? ● Why Digital Marketing? ● Digital Marketing Examples
  • 3. 1) What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.
  • 4. 2) Why Digital Marketing? While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard
  • 5. 3) Digital Marketing Examples 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay Per Click (PPC) 5. Affiliate Marketing 6. Native Advertising 7. Marketing Automation 8. Email Marketing 9. Online PR 10. Inbound Marketing